Business Management Online Summit: Top tools for sales, marketing, operations, financials, and metrics

Mar 3rd, 2021

From sales and marketing to service delivery, financial management, hiring, and beyond, discover the secrets to growth and efficiency for channel pros!

Check out our sponsors for this event.

Main Group

Event Details

Sessions & Networking

March 3rd

Session: Labor Cost Management Mastery

Concrete, practical advice from two of the industry’s top management gurus on measuring and optimizing an expense that accounts for 70% of a typical channel pro’s spending.

Presenters:

Rayanne Buchianico, Manuel Palachuk

Session: Peer to Peer: Manage People Like the Pros

How do gifted business leaders inspire their employees to work hard, pitch in, and build enduring careers? Find out in these one-to-one interviews with proven, thriving channel pros.

Presenters:

Ben Niernberg, Mike Fowler

KEYNOTE SESSION: What Makes Great MSPs Great?

Paul Dippell of Service Leadership describes the winning characteristics that the industry's most successful, operationally mature MSPs have in common.

Presenters:

Paul Dippell

Session: Sales Meeting Obstacles and Answers

Tips from leading consultants on dealing with common objections during sales calls.

Presenters:

Erick Simpson, Gil Cargill

Session: Buy! My! Business!

It’s the hottest game show in managed services! Three MSPs explain why their business will fetch top dollar someday, and get real-time feedback from M&A experts. Who will win the prize for the most effective sales pitch?

Presenters:

Reed Warren, Linda Rose

Session: Packaging and Pricing Mastery

Learn the secrets to bundling services, setting prices, and locking in margins from managed service experts.

Presenters:

Nigel Moore, Rex Frank

Titanium

Platinum

Premier Gold

Gold

Silver

Agenda

Wednesday, March 3rd
Time	Activity
3:30pm to 3:40pm	Opening Remarks
3:40pm to 4:20pm	Session: Labor Cost Management Mastery
4:20pm to 4:45pm	Titanium Sponsor Keynote: Dell Expert Network
4:45pm to 4:55pm	Gold Sponsor Presentation: Webroot
4:55pm to 5:35pm	Session: Peer to Peer: Manage People Like the Pros
5:35pm to 5:50pm	Premier Gold Sponsor Presentation: Huntress
5:50pm to 6:00pm	Gold Sponsor Presentation: Sophos
6:00pm to 6:30pm	KEYNOTE SESSION: What Makes Great MSPs Great?
6:30pm to 6:40pm	Platinum Sponsor Presentation: Barracuda
6:40pm to 6:50pm	Gold Sponsor Presentation: Datto
6:50pm to 7:00pm	Gold Sponsor Presentation: SKOUT Cybersecurity
7:00pm to 8:30pm	Expo Hall: Sponsor Booths and Resource Pages
8:30pm to 8:50pm	Platinum Sponsor Presentation: ThreatLocker
8:50pm to 9:20pm	Session: Sales Meeting Obstacles and Answers
9:20pm to 9:30pm	Gold Sponsor Presentation: Graphus
9:30pm to 9:40pm	Gold Sponsor Presentation: ScalePad
9:40pm to 9:50pm	Gold Sponsor Presentation: Acronis
9:50pm to 10:20pm	Session: Buy! My! Business!
10:20pm to 10:30pm	Silver Sponsor Session: Liongard
10:30pm to 11:00pm	Session: Packaging and Pricing Mastery
11:00pm to 11:05pm	Closing Remarks

Presenters

Session Speakers

Ben Niernberg

Ben currently oversees all sales, marketing, services and vendor management relations for MNJ Technologies. Before joining MNJ, he spent a decade at Canon Solutions America, a subsidiary of Canon USA Company, where he was in a variety of management and executive roles. At MNJ, Ben remains focused on working with new and existing customers to solve... more

Erick Simpson

Erick Simpson built and sold one of the very first MSPs in the industry and co-founded MSP University, where he grew and coached a channel of 30,000 IT solution providers through their MSP transformation. He is the creator of the MSP Mastered® Methodology for business performance improvement that has been licensed by numerous IT channel... more

Gil Cargill

Gil Cargill launched Cargill Consulting Group Inc. in 1978 and has spent the past 47 years as a consultant, speaker, and trainer teaching salespeople and sales managers the importance of developing sales processes, the advantages of implementing new technology, and the benefits of tracking sales performance. In 2015, the Sales Lead... more

Linda Rose

After spending 25 years as a Microsoft Dynamics Partner, Linda Rose decided to sell it all and retire. Well … almost. Linda has created, bought, and sold four companies during her business career. Her recent sale of her Microsoft Dynamics Cloud hosting company to a private equity firm allowed her to turn in the keys to her office and walk out the... more

Manuel Palachuk

Manuel brings an infectious energy, inspiring audiences to embrace meaningful change with takeaways for resolute action. Manuel has run several successful companies, mentored many more, and spoken to audiences around the world. He helps organizations pull back the curtain to reveal the potentially toxic, rotting culture they've cultivated, and... more

Mike Fowler

Mike Fowler is an experienced business owner with a demonstrated history in the Information Technology and Services industries. His strong business development skills stem from his degrees in Production Management and Management Science from the University of Maryland College Park. He relocated from Maryland to Rochester, New York, and became a... more

Nigel Moore

Nigel Moore started in the IT Industry in 1998 and eventually founded an MSP in 2008. His MSP was acquired in 2016, which led Nigel to found The Tech Tribe, a global program and community for MSPs full of workshops, tools, templates, and resources on how to better run and grow an MSP. Nigel has written two books for MSPs: Package Price... more

Paul Dippell

Paul Dippell is CEO of Service Leadership Inc., a leading solution provider and IT vendor consultancy and publisher of the Service Leadership Index®, the foremost industry benchmark worldwide. Prior, at USBX Advisory Services, Paul established its IT M&A practice, leading its founding transaction. At All Covered Inc., a large SMB IT services... more

Rayanne Buchianico

Rayanne Buchianico has devoted her career to the technology industry. With over 25 years of working in and around technology, she built many companies to support IT professionals across the globe.As the owner of ABC Solutions LLC in Clearwater, Florida, she developed processes for MSPs to focus on profitability, automation, and standardization... more

Reed Warren

Reed Warren is CEO, Certified Valuation Analyst (CVA), and Value Builder Advisor at iT Valuations. During his 30+ years working in the IT Services and technology industry, he’s provided business strategy, consulting and M&A services (60+ successful transactions) to over 250 companies across 19 different countries. Though Reed began his... more

Rex Frank

Rex Frank is the founder and CEO of Sea-Level Operations. He started the company in 2010 with the core purpose to "coach IT managed service providers on achieving operational excellence.” Sea-Level has 20 employees and to date they have guided over 450 MSPs on their operational journey. Rex has over 30 years of industry experience in IT... more

Sponsor Speakers

Miles Walker

Miles Walker joined the Graphus team in 2020 after 15 years insales/marketing and account management in London and Toronto. He is now based in Vancouver where his professional career started in radio at 104.9 XFM after studying Marketing/Sales and International Business at Capilano University. When Miles is not playing basketball, traveling,... more

Kendrics Hawkins

Kendrics Hawkins, director of partner success, is a brilliant operator and team builder. His background includes almost two decades of experience managing IT infrastructure and software for large enterprises and small to midsize companies. The combination of his IT knowledge with his effective leadership has allowed Kendrics to create departments... more

James Hatzell

James Hatzell is a channel marketing professional with hands on experience in IT and cybersecurity. As Director of Marketing for SKOUT CYBERSECURITY, James uses his technical and marketing knowledge to build content and tools to help MSPs sell cybersecurity as a service. Prior to his time at SKOUT, James served as the CTO for a healthcare start-up... more

Eric Townsend

Eric Townsend is Americas SMB and MSP marketing director for Intel. To compete in the new digital economy, businesses often need to make significant shifts in their business operations and technical infrastructure to deliver on their ever-changing business goals. Many businesses are in the midst of their own digital transformation and are... more

Eric Kalseth

Eric Kalseth has been an accomplished channel sales executive and a voice for our MSP partners since joining Sophos in 2016. Prior to joining Sophos, Eric had the opportunity to be part of a small team that launched what became a very successful MSP practice. Today, he continues to be an advocate in promoting the success of our MSP partners.

Desraie Thomas

Desraie Thomas is the channel development manager on the business development team at Datto. She has a background in sales within several different industries and has had the opportunity to work around the world, always excelling in each position. Over the past few years within the MSP channel, she has assisted partners and customers in building... more

Danny Jenkins

Danny Jenkins is the CEO and co-founder of ThreatLocker, an Orlando, Fla.-based cybersecurity firm providing zero-trust endpoint security. Danny is a leading expert in cybersecurity with over two decades of experience in building and securing corporate networks, including many roles on red teams and blue teams. He is dedicated to educating... more

Danielle Painter

Danielle Painter is a senior account executive at Huntress Labs. Danielle has spent the last six years ensuring MSPs and their customers are as secure as possible. Huntress employs a team of ex-NSA cyberwarfare operators to actively hunt footholds and persistent threats.

Dan Wensley

Dan Wensley is the CEO of ScalePad, a global leader in automated asset lifecycle management. He is entrusted with leading a team of great minds to help IT service providers sell more and service less by automating time-consuming processes for hardware, software, and warranty services. No stranger to the ITSP/MSP ecosystem, Dan brings with him more... more

Braden Sawyer

Braden Sawyer is an MSP channel manager with Webroot who is dedicated to educating and evangelizing MSPs around the idea of cyber resilience. He brings a fresh perspective with an MSP focus and seven-plus years of channel experience. Braden is the go-to when it comes to the arms race between the security industry and cybercriminals. He knows no... more

Andrew Brearton

Andrew Brearton has been an integral part of the Barracuda MSP team for the last seven years. Starting out as an account executive, and now in his role as regional account director, Andrew has gained a wealth of experience in assisting managed service providers enhance their service offering, improve the security posture of their customers, and... more

Amy Luby

Amy Luby, head of community at Acronis, is a successful leader and entrepreneur in the global IT services channel, with an extensive record of achievement in channel sales program development and recruiting IT solution providers. She has strong technical expertise and domain knowledge in the rapidly evolving global managed, cloud, and security... more

Adam Slutskin

Adam Slutskin joined Liongard in 2019 as chief revenue officer (CRO) responsible for sales and marketing. During this time, he has built a global revenue team that has grown the revenue from near inception by over 6,000%.  His 20-plus years of successful tech and software sales experience includes almost nine years as VP of sales/CRO for... more

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Business Management Online Summit: Top tools for sales, marketing, operations, financials, and metrics

Check out our sponsors for this event.

Main Group

Sessions & Networking

March 3rd

Session: Labor Cost Management Mastery

Session: Peer to Peer: Manage People Like the Pros

KEYNOTE SESSION: What Makes Great MSPs Great?

Session: Sales Meeting Obstacles and Answers

Session: Buy! My! Business!

Session: Packaging and Pricing Mastery

Titanium

Platinum

Premier Gold

Gold

Silver

Session Speakers

Sponsor Speakers