ChannelPro SMB Forum 2022: Mid-Atlantic (Washington DC/Dulles)

Sep 7th, 2022 to Sep 8th, 2022

Hyatt Regency Dulles

This event will send you home with actionable strategies for making more money and spending less, straight from some of the channel’s leading MSPs and resellers. You can’t afford to miss it!

Check out our sponsors for this event.

Main Group

Event Details

Sessions & Networking

September 7th

MSP-Ignite Peer-to-Peer Session

Channel Pro is now partnering with MSP-Ignite to bring peer-to-peer sessions to ChannelPro SMB Forums. Join us for an afternoon of interactive discussions on MRR Profitability, Owner led Sales Challenges, hiring and staff retention suggestions, the importance of a positive culture, cyber security profiles and more. Industry veteran Steve Alexander brings ten years of facilitation experience and 37 in the industry to you for this no cost peer-to-peer interactive discussion. Share your successes and challenges for the benefit of everyone in the room. Steve will be joined by sales pro Ashley Lalumiere to guide you through the common sales challenges with a roadmap to successful owner led sales. Peer session will be on Sept. 7 from 2 to 4:30pm.

Presenters:

Steve Alexander, Ashley Lalumiere

Pre-Game with Dell Expert Network

ChannelPro and Dell Expert Network have partnered to offer a sales and marketing workshop, which also includes a Dell Solutions showcase of their latest technology! This workshop will run the day before the ChannelPro SMB Forum on Sept. 7th at the hotel from 5 - 7pm. There will be a $1,000 cash giveaway at the event!

Cocktail Reception

Welcome Cocktail Reception from 7-9pm ET at the hotel. This is a great time to unwind and meet folks prior to the main day event.

September 8th

Breakfast, Registration, and Networking Time

Doors open at 7:30am ET with a nice breakfast. Sessions begin at 8:00am ET.

Opening Remarks and Peer Introductions

Presenters:

Michael Siggins

The Security Slam

This is no poetry competition, channel pros. Listen to three cybersecurity service providers tell true-life stories of incredible hacks, unforgiveable customer errors, and high-stakes incident responses, and then learn how to apply their experiences to protecting your clients more effectively.

Presenters:

Ian Thornton-Trump, Zach Hill, James Carroll, Leia Kupris Shilobod, Rich Freeman

Peer to Peer: Winning with Microsoft Azure

There’s big money to be made in Microsoft’s public cloud platform—if you know what to offer and where to begin. See how channel pros like you are profiting from Azure-based solutions today.

Presenters:

Stephen Monk, Luis Alvarez, Colleen Frye

Luncheon and Sponsor Showcase

Visit the sponsors in their booths to learn more about their products and solutions!

The Employee Recruitment Dating Game

In the current hiring climate, finding the love of your IT life is tougher than ever. Do you have what it takes to find, woo, and win the best tech talent out there? See how three of your peers handle real-world employee interview challenges in this Sixties-style game show.

Presenters:

Charles Henson, Corey Kirkendoll, Luis Alvarez

Social Media Sales Strategy

Social media platforms can be powerful lead generation tools. In this hands-on workshop, led by experts from channel legend Janet Schijn’s JS Group, you’ll learn proven, practical techniques used by social selling masters, and get free access to an extensive series of online follow-up lessons.

Presenters:

Barbara Goworowski

Managed Services Strategy Survivor

Who gets voted off the island? It’s up to you! Hear three of the industry’s top managed services consultants field tough questions about the M&A strategy, product strategy, and growth strategy today’s MSPs need to survive in a changing market. Then pick the sole survivor!

Presenters:

Shawn Walsh , Allen Edwards, Rayanne Buchianico

Titanium

Diamond

Platinum

Sapphire

Premier Gold

Gold

Silver

Pre-Day

Breakfast

Lunch

Cocktail Reception Host

Association Partner

Media Partner

Location Info

2300 Dulles Corner Blvd, Herndon, VA 20171

Event Location:

Hyatt Regency Dulles

2300 Dulles Corner Blvd.

Herndon, VA 20171

Phone: (703) 713-1234

Located just minutes from Washington Dulles International Airport and a short Metro ride to DC, the Hyatt Regency Dulles hotel is conveniently located for both business and leisure travelers. Enjoy door-to-door service with our complimentary airport shuttle that runs on a set schedule to IAD. Ensure your travel is relaxing and seamless with its newly-renovated guestrooms, inviting atmosphere, and award-winning staff that is always here to help.

A list of amenities and other hotel details are available at this link.

You can book your room(s) through the event registration form.

Agenda

Wednesday, September 7th
Time	Activity
2:00pm to 4:30pm	MSP-Ignite Peer-to-Peer Session
5:00pm to 7:00pm	Pre-Game with Dell Expert Network
7:00pm to 9:00pm	Cocktail Reception

Thursday, September 8th
Time	Activity
7:30am to 7:50am	Breakfast, Registration, and Networking Time
7:50am to 8:00am	PIA LLC Breakfast Sponsor Presentation
8:00am to 8:15am	Opening Remarks and Peer Introductions
8:15am to 8:55pm	The Security Slam
8:55am to 9:20am	Dell Expert Network Titanium Sponsor Presentation
9:20am to 9:30am	ThreatLocker Gold Sponsor Presentation
9:30am to 9:40am	Cytracom Gold Sponsor Presentation
9:40am to 9:50am	AppRiver Gold Sponsor Presentation
9:50am to 10:00am	Axcient Gold Sponsor Presentation
10:00am to 10:15am	Fortinet Platinum Sponsor Presentation
10:15am to 10:25am	Quickpass Gold Sponsor Presentation
10:25am to 10:35am	Pax8 Gold Sponsor Presentation
10:35am to 10:45am	Acronis Gold Sponsor Presentation
10:45am to 10:55am	Break
10:55am to 11:25pm	Peer to Peer: Winning with Microsoft Azure
11:25am to 11:40am	RapidFire Tools Platinum Sponsor Presentation
11:40am to 11:50am	Sophos Gold Sponsor Presentation
11:50am to 12:05pm	Huntress Premier Gold Sponsor Presentation
12:05pm to 12:55pm	Silver Sponsor ROI Lightning Round
12:55pm to 1:05pm	GradientMSP Diamond Sponsor Presentation
1:05pm to 3:05pm	Luncheon and Sponsor Showcase
3:05pm to 3:45pm	The Employee Recruitment Dating Game
3:45pm to 3:55pm	PC Matic Gold Sponsor Presentation
3:55pm to 4:15pm	Datto Sapphire Sponsor Presentation
4:15pm to 4:25pm	ConnectMeVoice Gold Sponsor Presentation
4:25pm to 5:10pm	Social Media Sales Strategy
5:10pm to 5:20pm	CaaB Gold Sponsor Presentation
5:20pm to 5:30pm	Ingram Micro Gold Sponsor Presentation
5:30pm to 5:40pm	Egnyte Gold Sponsor Presentation
5:40pm to 5:50pm	Award Voting
5:50pm to 6:30pm	Managed Services Strategy Survivor
6:30pm to 6:35pm	Closing Remarks, Awards, and Prize Giveaways!

Presenters

Session Speakers

Zach Hill

Zach Hill, brand manager at TCM Security, wears many hats, from marketing to penetration testing. Brad has over 20 years of experience in the world of technology, from web development and internet marketing to system administration and cybersecurity. Zach is also host of the popular YouTube channel IT Career Questions, where he has helped millions... more

Steve Alexander

Steve Alexander, president of MSP-Ignite, has been involved with providing IT services since 1987. His focus on recurring revenue models has helped him sell both of his MSPs and has had him involved in several dozen mergers and acquisitions. Steve has served on the advisory boards of local nonprofits as well as national business advisory groups.... more

Stephen Monk

Stephen Monk is CEO of Noverus Innovations, an IT consulting and managed services company he founded in 2011 in Roseville, Calif. Drawing from over 20 years in the technology industry, Stephen is involved in every aspect of the company’s operations as the strategist and leading-edge visionary, ensuring that Noverus’ mission is accomplished.... more

Shawn Walsh

Shawn Walsh is the former CEO of an MSP business that he grew to locations in four states. He exited after being acquired by a national IT services company. Now as the CEO of Encore Strategic Shawn teaches business owners how to increase profitability, grow, and exit their businesses.Shawn holds a BS in Management from Franklin Pierce University,... more

Rayanne Buchianico

Rayanne Buchianico is owner and CEO of ABC Solutions in Clearwater, Fla. Rayanne has devoted her career to the technology industry. With over 20 years of working in and around technology, she built many companies to support IT professionals across the globe. As the owner of ABC Solutions, she developed processes for MSPs to focus on profitability... more

Luis Alvarez

Since founding the Alvarez Technology Group (ATG) in 2001, Luis Alvarez has grown the company from a small, two-person consultancy to a premier technology solutions provider in California, delivering security, IoT, and IT services. ATG is the leading managed security services provider on the Central Coast of California and supports many industries... more

Leia Kupris Shilobod

Leia Kupris Shilobod, CISM, is the CEO and chief security officer of InTech Solutions, author of Cyber Warfare: Protecting Your Business From Total Annihilation, and co-star of the documentary Cyber Crime: The Dark Web Uncovered. As a cybersecurity adviser and CMMC SME, Leia speaks frequently and has been heard at IT security conferences. To help... more

James Carroll

James Carroll is a penetration tester and co-founder of Hacket Cyber. James has extensive experience in breaking security defenses and locating sensitive information inside corporate networks, and exfiltrating that data in ways that are hard for normal security defenses to recognize. James has worked with Fortune 100 organizations, professional... more

Ian Thornton-Trump

Ian Thornton-Trump CD is an ITIL certified IT professional with 25 years of experience in IT security and information technology. From 1989 to 1992, Ian served with the Canadian Forces (CF), Military Intelligence Branch; in 2002, he joined the CF Military Police Reserves and retired as a Public Affairs Officer in 2013. After a year with the RCMP... more

Corey Kirkendoll

Corey L. Kirkendoll is president and CEO of 5K Technical Services, a renowned MSP company serving SMBs in North Texas. With over three decades of experience in the IT sector, Corey's leadership and expertise have driven the rapid growth of his MSP and influenced others nationwide. He is a recognized IT and cybersecurity expert, accomplished... more

Colleen Frye

Colleen Frye is managing editor of ChannelPro, which she has been involved with since issue No. 1 of the publication, first as a freelance copy editor and then adding writing and special project duties, until assuming her current role in 2017. Her work has appeared in publications such as InfoSecurity Professional, Application Development... more

Charles Henson

Charles Henson is the owner of Nashville Computer, the premier cybersecurity and IT services firm in Music City. He was cast in the Amazon Prime movie Cyber Crime. He is an international best-selling author of MSSP Playbook and is often featured in industry publications as the unofficial spokesman when an industry leader is needed for the story... more

Barbara Goworowski

As COO, Barbara Goworowski ensures the JS Group delivers the ultimate client experience: clients that are delighted with the work we do. In addition, Barbara is the queen of all things marketing—marketing to channel partners, and through channel partners, is her idea of fun! From identifying the right target to crafting a unique message platform... more

Ashley Lalumiere

Ashley Lalumiere, Founder of ALL Business Development, has honed her craft working in the fields of construction, SaaS, and Managed Services. Her focus on understanding how to make a sales process work was developed while working in the sales trenches required to get to the close. Ashley preaches the sales patience required to know when to ask for... more

Allen Edwards

Allen Edwards is president of Eureka Process, which he started with a view to benefit clients through immersion in their daily process and activity. Allen brings his breadth of technical and leadership knowledge to the table, along with proven EOS® implementation skills to guide his clients and their teams through fostering the development of the... more

Rich Freeman

As ChannelPro’s founding and executive editor, Rich Freeman is responsible for setting overall editorial direction, covering industry trends, and reporting on breaking news in the SMB technology market. A veteran writer and editor, Rich has more than 25 years of experience in the IT industry, including over eight years in Microsoft’s... more

Michael Siggins

Michael Siggins is the founder and president of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also... more

Sponsor Speakers

Zane Conkle

Zane Conkle is the co-founder and CEO of Cytracom, a leading provider of enterprise-grade voice, network, and security solutions delivered exclusively through managed service providers (MSPs). Formerly an MSP, Zane’s focus and dedication to the channel carries through today. A developer and entrepreneur at heart, Zane founded Cytracom in 2008... more

Tim Coach

Tim Coach, channel chief for PIA, is passionate about MSPs, helping them take their business to the next level. Tim has worked in all facets of the channel, from the client to the MSP to the vendor, from help desk to MSP executive, to channel chief. For the past few decades, Tim has been in IT, and for over the past decade has been a consultant... more

Sarah Vogt

Sarah Vogt is a senior channel account executive at Sophos with a focus on managed service and cloud providers. With almost 15 years of channel field experience, Sarah is passionate about protecting her customers and partners from advanced threats. She has an extensive track record of achievements and is focused on building lasting professional... more

Ryan Bowman

Ryan Bowman is the director of solutions engineering at ThreatLocker, an Orlando, Fla.-based cybersecurity firm providing zero-trust endpoint security. Ryan is an IT and security professional with 20-plus years of experience as an MSP and IT services provider. He is dedicated to assisting partners in understanding the zero-trust architecture and... more

Rose Schlueter

Rose Schlueter is a strategic account manager dedicated to working with Ingram Micro’s largest customers, building strategies to improve and grow business within the public sector market. During her 20years in the IT field, she has worked with numerous reseller partners dedicated to the state, local, and federal government and education markets,... more

Mor Mordchaev

Mor Mordchaev is a technology enthusiast who is always looking to cultivate new relationships and grow business together! As the channel partner director for CaaB (Cloud as-a Business), Mor gets to do what he enjoys most: helping MSP business owners acclimate and align their business with the latest cloud technology in order to better serve... more

Michael DePalma

Michael DePalma is director of business development at Datto. He joined the business development team in February 2016. As a former Datto channel sales executive, Michael worked with existing Datto partners both on a broader scale, through facilitating marketing plans and webinars, and on a client-specific scale, through vetting individual... more

Mary Signorelli

Mary Signorelli, director of flamboyance at GradientMSP, is passionate about helping MSPs work smarter, not harder! Director of what? That’s right, FLAMBOYANCE! Our spokesbird, Phil, is a flamingo. Flamingos are all about community and supporting each other. What’s a group of flamingos called? That’s right – a flamboyance. Mary helps and supports... more

Kyle Chandler

Kyle Chandler is senior channel manager for AppRiver. As someone who has held various sales roles at AppRiver, Kyle knows how to deliver phenomenal care to partners and customers with the help of AppRiver’s security and productivity solutions. Kyle has worked with both enterprise resellers and SMB partners, and specializes in working 1-on-1 with... more

Kelcye Blankenship-Lackland

KelcyeBlankenship-Lackland,community coordinator at Quickpass Cybersecurity, has a dynamic marketing background and a passion for the MSP channel. At Quickpass, she travels to various channel trade show events to grow and manage community relationships, both with other vendors and organizations in the MSP space as well as with partners.... more

Joel Boyd

Joel Boyd is the director of SMB solutions at Fortinet, keeping his finger on the pulse of SMB trends, buyer influences, and evangelizing the capabilities SMBs bring to the market. Working on both sides of the fence, technology sales and product marketing, for nearly 20 years, he translates confusing technology into easily understood concepts,... more

Frank Seltzer

Frank Seltzer is the channel chief for ConnectMeVoice, a 100% partner-focused UCaaS provider. A graduate of Penn State University with a degree in cybersecurity, he started in the IT services industry as an intern and served in several roles before assuming his current position. Frank is a third-generation member of ConnectMeVoice, following in... more

Eric Anthony

Eric Anthony is the director of channel community and enablement at Egnyte. Since the age of 15, Eric has been helping people with IT, from setting up PCs for friends to owning his own break/fix and managed services companies. He spent four years in C-level management positions between his break/fix and MSP ventures. In 2013, he joined the vendor... more

Corey Munson

Corey Munson is vice president at PC Matic, maker of a patented globally automated whitelist technology, developed and supported exclusively in the U.S. In his 16 years with PC Matic, Corey has helped lead the company's rapid growth in the consumer markets, introduction into the channel, and continued B2B market expansion. Prior to joining PC... more

CJ Breaux

CJ Breaux is a senior systems engineer at Dell having spent the last 25-plus years in the IT industry, with the last 15 being focused on security. At Dell, CJ supports the medium business and federal organizations for the endpoint security portfolio.

Brian Doty

Brian Doty is channel development manager for Kaseya. He is a technology sales professional with 18 years of experience, from retail sales to B2B and channel development. Cutting his teeth in the wireless and copier industries, with Sprint and Xerox, Brian understands the challengesof selling technology services to organizations of all sizes. He... more

Austin Yates

Austin Yates is an account executive with Huntress who lives in Louisville, Ky., home of racehorses and bourbon! Before working at Huntress, Austin spent time helping businesses of all sizes optimize their organizations from an efficiency, productivity, and financial standpoint. Now he is doing the same within the MSP community!

Amy Luby

Amy Luby, head of community at Acronis, is a successful leader and entrepreneur in the global IT services channel, with an extensive record of achievement in channel sales program development and recruiting IT solution providers. She has strong technical expertise and domain knowledge in the rapidly evolving global managed, cloud, and security... more

Amanda Lee

As senior vice president of global communications at Pax8, Amanda Lee provides leadership, planning, and execution for the company’s strategic communications. She is responsible for corporate internal and external communications, media and public relations strategies, analyst relations, and crisis communications. She leads the planning and... more

You are here

ChannelPro SMB Forum 2022: Mid-Atlantic (Washington DC/Dulles)

Check out our sponsors for this event.

Main Group

Sessions & Networking

September 7th

MSP-Ignite Peer-to-Peer Session

Pre-Game with Dell Expert Network

Cocktail Reception

September 8th

Breakfast, Registration, and Networking Time

Opening Remarks and Peer Introductions

The Security Slam

Peer to Peer: Winning with Microsoft Azure

Luncheon and Sponsor Showcase

The Employee Recruitment Dating Game

Social Media Sales Strategy

Managed Services Strategy Survivor

Titanium

Diamond

Platinum

Sapphire

Premier Gold

Gold

Silver

Pre-Day

Breakfast

Lunch

Cocktail Reception Host

Association Partner

Media Partner

Session Speakers

Sponsor Speakers