Luis Alvarez

President and CEO

Luis M. Alvarez is president and CEO of Alvarez Technology Group (ATG), a technology services provider that delivers security, Internet of Things (IoT), and managed information technology solutions. ATG was founded in 2001 in Salinas, Calif., in the heart of the fresh food agricultural sector. The company embraced IoT solutions early on, before the rest of the IT service industry, providing its clients with consultation and integration services. Taking advantage of the growing opportunity in the cannabis industry after the legalization of adult use by California, Luis rolled out a new company division, Veo Verde Technology (, dedicated to cannabusiness. Veo Verde Technology specializes in delivering a stack specifically tailored to the cannabis industry, including managed physical security, cybersecurity, IoT, and industry-specific applications.