In-Person Event

November 12-13, 2024 | Los Angeles, CA

2024 ChannelPro DEFEND: West

2024 ChannelPro DEFEND: West

This event will feature workshops, expanded sessions, and networking time to go deep on all things security. Topics covered include ransomware, phishing, identity verification, backup and data recovery, zero trust principles and more. IT solution providers and managed service providers (MSPs) of all types are encouraged to attend.

📈 CYBERCRIME COSTS could reach $10.5 TRILLION by 2025.

🔒 A DATA BREACH costs small businesses an average of $2.98 MILLION PER INCIDENT.

🕵️ With SMBs INCREASING CYBERSECURITY SPENDING to meet these threats…

💲 There’s a $2 TRILLION MARKET OPPORTUNITY for security tech and service providers.

How can IT services providers capitalize on this booming market? Join us in Newport Beach, CA on Nov. 12-13 for:

    ✅ Free access to all sessions, dining & prizes

    ✅ Actionable strategies for selling cybersecurity solutions

    ✅ Masterclasses on strengthening your security posture and protecting your clients’ data

    ✅ Dedicated networking time to close deals with security suppliers

And much more. Free hotel room included!

Event Details

Dates

November 12-13, 2024

Multi-Day Event
Location

Los Angeles, CA

Venue

Renaissance Newport Beach Hotel 

Cost

Free to Qualified Channel Partners

Registration
Event Schedule
Speakers
Sponsors
Cancellation
Additional Info

Event Registration

Event Schedule

Nov
12
Nov
13

Sessions for Tuesday, November 12, 2024

2:00 PM
Registration and Networking
2:45 PM
Opening Keynote: Defend and Thrive: Building Cyber Resilience for the Future
In an era where cyber threats evolve faster than ever, building robust cyber resilience is no longer optional—it's imperative for safeguarding enterprise value. This keynote will explore cutting-edge strategies and actionable insights to fortify your defenses, ensuring your organization can not only withstand but thrive amidst the rising tide of cyber challenges. By focusing on visionary leadership, strategic innovation, and effective execution, we'll demonstrate how to enhance your organization's long-term value and impact.
3:25 PM
Breakout Session - SonicWall
4:05 PM
Breakout Session - Technology Marketing Toolkit
Sponsored by Technology Marketing Toolkit
4:45 PM
Attacking the Insider Threat Problem Head-on
Insider threats are the "friendly fire" of the business world. Employees, former staff, and industry partners can destroy an entire business by misusing technology or allowing threat actors in. Join our panel of experts as they providereal-world examples of insiders abusing their access. They'll detail how those risks could have been mitigated and identify their favorite tools and educational strategies. Follow along as we chart an MSP's role in safeguarding corporate assets from the dangers that lie within.
5:15 PM
The Profitability Problem: How the Wrong Sales Can Ruin an MSP
Sponsored by SonicWall
Sponsored by Pax8
It’s counterintuitive, but some sales are bad for business. In this lively panel discussion, we'll explore the best approach to taking on new clients and how vendor relationships can support that effort. The right business partnerships can lead to sustained success without sacrificing must-haves like security. The wrong ones can degrade service quality and obliterate your reputation. Join our expert vendors as they share practical advice, talk about real world scenarios, and field your insightful questions.
5:35 PM
ChannelPro Reader Choice Awards - Cast Your Vote!
5:35 PM
How the Top MSPs Pitch their Cybersecurity Services
Your elevator pitch alone isn't enough to secure a huge security contract, but it can be a hell of a start. In this special workshop, we'll look at the language and approach that successful MSPs take: authoritative, persuasive, and personable. Then we'll give you an opportunity to pitch to your peers and get personalized advice from cybersecurity sales expert Jennifer Bleam.
6:05 PM
Welcome Cocktail Reception in the Exhibit Hall

Sessions for Wednesday, November 13, 2024

7:30 AM
Networking Breakfast
9:15 AM
Titanium Sponsor Presentation - Kaseya IT Complete
Sponsored by Kaseya IT Complete
9:35 AM
Gold Sponsor Presentation - Galactic Advisors
Sponsored by Galactic Advisors
9:45 AM
Gold Sponsor Presentation - TD SYNNEX
Sponsored by TD Synnex
9:55 AM
Gold Sponsor Presentation - ThreatLocker
Sponsored by ThreatLocker
10:05 AM
Gold Sponsor Presentation - US Signal
Sponsored by US Signal
10:15 AM
Gold Sponsor Presentation - LastPass
Sponsored by LastPass
10:25 AM
Break
10:35 AM
Mastering the Cybersecurity Onboarding Process
Client onboarding is a critical process that sets the tone for a successful and enduring client relationship. When it comes to security services, facilitating a smooth transition is even more important. This session is dedicated to helping you master the art of efficient client onboarding, ensuring a smooth progression from prospect to satisfied client. Key Highlights: The Onboarding Journey: Understand the ideal client onboarding process from start to finish while baking in security best practices Setting Expectations: Explore techniques for meeting and exceeding client expectations Documentation and Compliance: Discover techniques for gathering information and building process to ensure compliance with applicable laws and industry regulations. Our experts are ready to share their experiences with mitigating risk while establishing enduring relationships with new customers.
11:05 AM
Titanium Sponsor Presentation: SonicWall
Sponsored by SonicWall
11:25 AM
Gold Sponsor Presentation: Check Point Software Technologies
Sponsored by Check Point Software Technologies
12:15 PM
Silver Sponsor ROI Lightning Round
12:55 PM
Product & Services Expo Luncheon
Now is the time for you to connect with dozens of channel vendors under one roof! Many attendees consider this the highlight of our events – your chance to meet with the vendors who make your success possible. See product demos, learn about show specials, get updates on partner programs that can offer you training, marketing, financing and more. These conversations will save you money while making you money.
2:25 PM
Mastering Cybersecurity Bundling and Pricing for Maximum MSP Profitability
Are you ready to boost your cybersecurity service sales and margins? Join industry pioneer Erick Simpson for this high-impact workshop designed exclusively for MSPs. Erick will reveal proven strategies to build a compelling cybersecurity services portfolio and show you how to bundle and price your offerings to increase profitability while ensuring clients say 'yes' every time. Discover which cybersecurity services are most in demand and how to develop a winning pricing strategy to hit your margin targets. As a bonus, all attendees will receive Erick’s exclusive MSP Mastered® Cybersecurity Services Bundling Template. This practical tool is designed to help you implement the strategies you'll learn immediately, making your attendance even more valuable.
3:10 PM
Compliance is More than an Add-On, It's a Moneymaker
Regulatory requirements are a maze for most organizations. But that means IT providers with a strong understanding of compliance have a strong competitive advantage in the marketplace. In this engaging panel discussion, we'll quiz industry experts on the best ways to incorporate compliance consulting into a winning service portfolio. We'll also discuss the dangers your MSP can face if you overpromise and under-deliver in this critically important area of modern business.
3:40 PM
Selling UP! Powerful Security-Focused Strategies for Winning Bigger Accounts
Some IT services companies are happy to sell to the smallest of SMB companies. But with many micro-sized accounts, the ROI just isn’t there. In this informative session, we'll share expert guidance on how cybersecurity can help you make the leap up-market. Learn how to win over decisionmakers and build a service delivery engine to support their needs. Find out how industry partners and peers can be an invaluable resource as you upscale your clientele. Embrace your opportunity to become the next great security partner for businesses of 50-1000 seats!
4:20 PM
Sponsor Award Voting
5:40 PM
Closing Keynote
5:40 PM
Closing Remarks, Sponsor Awards & Attendee Giveaways!

Speakers

Speakers

Chief Nerd
Cheaper than a Geek

passion to the table. But his influence doesn't stop at Cheaper Than A GeekÂŽ. He's deeply engaged in local chambers of commerce and leadership programs, where he channels his enthusiasm for both business and community success. Join us as Christopher shares his insights on how he's harnessed these connections to drive success for both his MSP and the communities it serves.
Selling UP! Powerful Security-Focused Strategies for Winning Bigger Accounts
Nov 13, 2024 3:40pm
Founder, CEO
MSP+OS

Adam Bielanski is a standout in the tech service industry, driving the MSP Evolution through MSP+OS. He combines innovative tech with entrepreneurial values, guiding firms towards success like a lighthouse in a storm. With a decade-plus in IT, Adam’s known for his “strategic transformation blueprint,” fostering impactful, tangible changes. He’s not just an advisor, but a genuine ally, valuing the passion in your business journey. An accomplished author and a member of both the ConnectWise and The ChannelPro Network Advisory Councils, Adam’s multifaced contributions reflect his relentless drive. His sessions are more than informative, they’re a spark for ambition. Join Adam in a world where innovation fuels inspiration.
Opening Keynote: Defend and Thrive: Building Cyber Resilience for the Future
Nov 12, 2024 2:45pm
V.P. Business Development
MSP Sales Revolution

Jennifer Bleam is an award-winning speaker, a respected leader in the IT channel, and 2-time best-selling author. Her book “Simplified Cybersecurity Sales For MSPs” (available on Amazon and Audible) has over 125 reviews and MSPs can’t stop raving about it. She has had the privilege of speaking at countless industry events including ones hosted by ConnectWise, Continuum, Kaseya, Auvik, Technology Marketing Toolkit, CharTec, ASCII, and ChannelPro. She is a student of sales and marketing, both inside and outside the channel; she uses that knowledge to design human-centric sales and marketing systems through the MSP Growth Trinity. Not only did Jennifer own an MSP, but she has also had the privilege of coaching over 2,000 MSPs on marketing and sales best practices. Jennifer has grown several divisions and companies to multi-million dollars, including a cybersecurity firm in the IT channel. Jennifer has trained with Sandler Training, TruMethods, CharTec, and Keenan (author of “Gap Selling”).
How the Top MSPs Pitch their Cybersecurity Services
Nov 12, 2024 5:35pm
McDonald Hopkins

Blair has extensive experience in data privacy consulting and responding to data security incidents as well as more than 20 years of insurance coverage consulting and claims knowledge. The majority of her practice focuses on responding to data security incidents while ensuring her clients remain compliant with state, federal and international requirements, as well as managing operational and reputational impact. She has also developed cyber incident response policies and protocols and pre-breach and compliance services to place her clients in the best position possible from a business, insurance, regulatory and incident response standpoint. Blair holds multiple IAPP certifications and recognitions (FIP, CIPP/US, CIPP/E, CIPM) and I have a Master of Science of Cybersecurity. I am also an Advisory Board Member for The Cyber Helpline and a Member/Mentor for the Women in Cybersecurity (WiCyS) Mentorship Program. She is an Adjunct Professor at IIT, Chicago-Kent College of Law teaching Cybersecurity, Data Privacy and Incident Response for the JD Certificate program in Data Privacy Law.
Compliance is More than an Add-On, It's a Moneymaker
Nov 13, 2024 3:10pm
President
Aurora

Philip de Souza is founder of Aurora (aurorait.com), a California based consulting firm specializing in cybersecurity and compliance. Established in 1990, Aurora serves as an experienced and trusted security advisor to Enterprise, State and Federal clients. Philip spearheads company initiatives to keep Aurora and the industry at the forefront of protecting clients from constantly evolving security risks through education and unique technology and service offerings. As a result of Aurora’s year over year growth, de Souza has successfully sold Aurora to a leading cybersecurity company, Plurilock, and continues to serve as President at Aurora, leading the company as they begin to reach a more global audience. Philip hold and MBA in Finance from Pepperdine University, a bachelor’s degree in Business from the University of Bombay and is a Fellow of Institute of Cost and Works Accountants.
Closing Keynote
Nov 13, 2024 5:40pm
Sr. Channel Editor
The ChannelPro Network

Anjali Fluker is Senior Channel Editor at The ChannelPro Network. She is an award-winning reporter and editor in the news industry for 25 years, specializing in topics including sports, local government, real estate and development, restaurants, and transportation for publications in Detroit, MI, and Orlando, FL.
Attacking the Insider Threat Problem Head-on
Nov 12, 2024 4:45pm
Compliance is More than an Add-On, It's a Moneymaker
Nov 13, 2024 3:10pm
Selling UP! Powerful Security-Focused Strategies for Winning Bigger Accounts
Nov 13, 2024 3:40pm
Chief Content Officer & Channel Analyst
Channel Mastered

Rich Freeman is the Chief Content Officer and Channel Analyst of Channel Mastered. One of the tech industry’s most experienced, respected authorities on the SMB channel, Rich writes Channelholic (www.channelholic.news), a blog that delivers an insider’s take on managed services, cloud computing, cybersecurity, and tech M&A to over 30,000 channel partners and vendors. He’s also both founding editor and former executive editor of The ChannelPro Network, a leading source of news and insights for IT providers who serve small and midsize businesses.
Mastering Cybersecurity Bundling and Pricing for Maximum MSP Profitability
Nov 13, 2024 2:25pm
President/CEO
5K Technical Services

Corey Kirkendoll, President and CEO of 5K Technical Services, heads a leading Managed Service Provider (MSP) serving SMBs in North Texas. With over 30 years of experience in Information Services and technology, Corey held pivotal roles at IBM, Cisco Systems, Dell, EMC, and VMware. Recognized for expertise in IT and Cyber Security, Corey's leadership drives rapid growth and industry benchmarks for MSPs nationwide. Corey prioritizes process-oriented excellence in security and compliance, setting industry standards. Beyond corporate duties, he is a prominent speaker and author, contributing to CompTIA and serving on various boards promoting diversity and inclusion. As former chair of CompTIA Managed Services Executive Council, his influence extends to Channel Advisory Boards and garnered accolades like the CompTIA Community Leadership award and ChannelPro Peer of the Year. Corey, a Tech Titan, holds certifications including CCIE, CISSP, and CCSA, and multiple degrees from Jones International University. Engaged in continuous learning, he graduated from SBA Emerging Leaders and Goldman Sachs SB 10K Programs.
Attacking the Insider Threat Problem Head-on
Nov 12, 2024 4:45pm
Using AI to Improve Your MSP
Nov 13, 2024 8:45am
Partner
Fox & Crow Group

Nationally recognized as a leader in Managed Services, Ian Richardson is Founder & Principal Consultant at Fox & Crow Group, and Managing Partner of Richardson & Richardson Consulting. After a 16 year career as the founder & CEO of Doberman Tech, Ian sold his MSP at the end of 2021. That experience opened doors into a new career focused on helping fellow MSP owners scale & sell their companies. When not working with fellow entrepreneurs, Ian enjoys time with his wife & business partner Carrie, as well as their three children & dog. Look for them out around the country in #pennythevan!
Mastering the Cybersecurity Onboarding Process
Nov 13, 2024 10:35am
Compliance is More than an Add-On, It's a Moneymaker
Nov 13, 2024 3:10pm
Founder, Publisher
The ChannelPro Network

Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.
Opening Remarks
Nov 12, 2024 2:30pm
Closing Remarks, Sponsor Awards & Attendee Giveaways!
Nov 13, 2024 5:40pm
Founder & Chief Strategist
MSP Mastered | Channel Mastered

"A pioneer and leader in the managed services industry, Erick Simpson has been voted the #1 source MSPs seek for advice on running their businesses in North America. He built and sold one of the first MSPs in the industry and grew and coached thousands of IT Solution Providers through their MSP transformation with his MSP Mastered® Methodology for managed services business performance improvement. Erick is an MSP business & channel growth expert, influencer, thought leader, speaker, and author of four best-selling books and over 50 white papers. His strategies help MSPs overcome business challenges to realize consistent, profitable, managed services recurring revenue growth. His industry recognition includes Syncro’s #1 MSP Resource in North America, FeedSpot’s Best MSP Blog, Canalys’ A Top Channel Podcast, A Top Education & Training Program, and A Top Channel Consultancy, Channel Futures’ 7 Thought Leaders Defining the MSP Market, Jay McBain’s 100 Most Visible Channel Leaders, 2 Time ChannelPro 20/20 Visionaries, 2 Time MSP Mentor 250 and SMB Nation’s SMB 150 award recipient."
Mastering Cybersecurity Bundling and Pricing for Maximum MSP Profitability
Nov 13, 2024 2:25pm
CEO
3rd Element Consulting

Dawn Sizer is a CEO and technologist with security, training, and policy specializations. She can make complex technical information relatable for any audience. This is showcased in her writings, speaking engagements, her MSP (3rd Element), and podcast (Rebel Executives). 3rd Element incorporated in 2005 and has made CRN’s MSP 500 list for the last four years. Dawn has been nominated as one of the top women in the channel for the last three years, holds an MBA in IT, as well as industry standard certifications. She sits on Partner Advisory councils of five of the top distributors, security, and cyber insurance companies in the space, as well as The Channel Company for XChange and Women of the Channel. Dawn has been married for more than 25 years to her husband and partner in everything. They have two boys and two goofy dogs, Pilot and Odin.
Using AI to Improve Your MSP
Nov 13, 2024 8:45am
Online Director, Technical Editor
ChannelPro

Matt Whitlock is responsible for the strategic direction and technical content of ChannelProNetwork.com. He brings more than 20 years’ experience working in the technology industry to his reviews, analysis, and general musings about all things gadget and gear. Matt’s decade of experience in online media, community management, and web development has been instrumental in propelling the ChannelPro brand into the digital future. Matt also lends his vocal talent (and sense of humor) as host for the ChannelPro Weekly Podcast, a weekly audio program specifically tailored for resellers, VARs, MSPs, and system builders. His spare time is devoted primarily to his wife and two wonderful children as sports cheerleader, amateur chauffeur, opener of jars, target for NERF bullets, maker of coffee and sandwiches, changer of AA and AAA batteries, and fixer of computers.
The Profitability Problem: How the Wrong Sales Can Ruin an MSP
Nov 12, 2024 5:15pm
Using AI to Improve Your MSP
Nov 13, 2024 8:45am

Sponsors

Cancellation

Registration Cancellation

ChannelPro events are free for qualified MSPs and IT channel partners. Our staff reviews all registration information, and if the business details you provide on the form do not meet the required qualifications, your registration will be canceled.

If you need to modify or cancel your registration, please email us at events@channelpronetwork.com.

Hotel Cancellation

If you do not attend the event at all and do not send us an email of your cancellation by Nov. 5, 2024, your reservation fee will not be refunded.

Please email us at events@channelpronetwork.com if you need to modify or cancel your hotel reservation.

Additional Info

Event Location:

Renaissance Newport Beach - 4500 MacArthur Blvd - Newport Beach, CA 92660

Conveniently located near John Wayne Orange County Airport, the Renaissance Newport Beach Hotel provides easy access to renowned destinations such as the University of California, Irvine, UCI Health — Irvine Medical Campus, Fashion Island, and Disneyland®. Unwind with a game of pickleball or a refreshing dip in our outdoor pool before retiring to the tranquility of our modern rooms and suites, adorned with stylish coastal-inspired decor and breathtaking views. Savor delectable culinary delights at CURRENT Coastal Cuisine, where mouthwatering dishes and expertly crafted cocktails await in a lively setting.

>

Registration Terms and Conditions

Our sponsors make ChannelPro Events possible: We are proud to present a showcase of vendor solutions at every event to provide additional learning opportunities and enable channel pros to get one-on-one advice on employing new technologies and services to better serve their clients and their own businesses. Contact information of event registrants is shared with sponsors to allow them to keep you up to date on their solutions.

By attending this event, you consent to being photographed or filmed for promotional use, such as on social media, marketing materials, and our website, to capture and share memorable moments.

All registrants are enrolled in the ChannelPro Insider program and are eligible for free resources. You can unsubscribe at any time.

If you are a resident of California, you can click here CCPA form.

Attendee Code of Conduct

ChannelPro Code of Conduct

Privacy Policy

EH Media LLC privacy policy.

The ChannelPro Network is part of EH Media LLC.

About ChannelPro

The ChannelPro Network is a media company providing targeted business and technology information for IT decision makers and channel partners. Via its websites, live events and quarterly special reports, The ChannelPro Network delivers expert opinion, analysis, news, product reviews, and advice for IT decision makers and channel partners. Perspectives from partners, vendors, distributors, and analysts are spotlighted daily.

Explore ChannelPro

Reach Our Audience