For five years, we’ve been working to transform data from a passive asset sitting in storage into an active defender capable of protecting itself. This session explains why that shift can no longer wait.

The economics of ransomware have changed. In 2025, data theft occurred in 77% of ransomware intrusions—up from 57% the year before, according to Google Threat Intelligence Group. Attackers have moved beyond denying access; the threat of exposure is now the primary weapon. Some groups, such as World Leaks, have abandoned encryption entirely and moved directly to theft and auction.

That shift breaks the backup-first playbook. Immutable backups can restore encrypted systems, but they cannot un-leak stolen data. Once a breached file surfaces, it can spread across forums, private channels, and encrypted archives within hours, creating hundreds of copies before the victim is even notified. We call this the Hydra Effect. Come by our booth and we’ll show how security can travel with the data wherever it goes—and how stolen files can be rendered unusable—so data stops waiting to be protected and starts protecting itself.

Most MSPs are managing a security crisis they haven't named yet.

AI agents are already inside your clients' environments – querying APIs, provisioning access, executing workflows, and making decisions. They outnumber human users 100 to 1, operate at machine speed, and almost none of them are governed, audited, or even visible to the teams responsible for securing them.

This isn't a future threat. It's the attack surface you inherited the moment your clients adopted AI automation.

Zero trust frameworks weren't written with autonomous agents in mind. And the compliance frameworks your clients are being held to? They're catching up fast – and they won't care that your tooling wasn't ready.

In this session, Keeper Security’s Senior Director of Global MSP Sales, Eric Kalseth, will challenge how you think about identity itself and show you exactly what it takes to govern the non-human identities already operating inside your clients' stacks.

You'll leave with:

• A working model for classifying AI agents as privileged identities – with verifiable credentials, role-based permissions, and time-bounded access
• Techniques for detecting and stopping machine-speed privilege escalation before it becomes an incident
• A clear-eyed view of where EU, UK, and sector-specific regulatory expectations are heading – and how to get ahead of them

This session is built for MSP owners, technical directors, IAM administrators, and security operations teams – anyone responsible for environments that are no longer purely human.

The question isn't whether your clients have an agentic AI problem. It's whether you're positioned to solve it.

AI adoption is happening faster than security teams can keep up—and much of it is happening outside IT’s visibility. Employees are using ChatGPT, Claude, Gemini, and other AI tools every day, often sharing sensitive business data without realizing the risk. This emerging “Shadow AI” problem is creating a significant security challenge—and a major opportunity for the channel.

In this session, we’ll explore how MSPs, MSSPs, and technology providers can help organizations gain visibility and control over AI usage without disrupting productivity. We’ll examine practical approaches to AI governance, data protection, policy enforcement, and risk management, while highlighting how partners can turn Shadow AI from a security concern into a new recurring revenue opportunity.

Attendees will leave with a clear understanding of the Shadow AI threat, what customers need to address it, and how the channel can position AI governance as a high-value addition to their existing security stack.