Dustin Sitton

Founder and Principal

Incite Automation

Dustin Sitton is the Founder and Principal of Incite Automation, where he helps organizations modernize their operations through cloud-based ERP, CRM, and automation platforms. With over 20 years of SharePoint experience and a background as a .NET developer, Dustin recognized early on that low-code platforms were the future—and he’s been leading that charge ever since.

He loves the minutiae of hands-on development as much as he enjoys surveying the broader technology landscape. Emboldened by this micro/macro perspective, Dustin excels at identifying paradigm shifts in technology ecosystems and translating them into practical, forward-thinking solutions.

As a career consultant, he’s envisioned and executed software strategies for hundreds of businesses. Always one to challenge the status quo, Dustin brings transparency, discovery, excitement, and a touch of entertainment to every engagement.

When he’s not immersed in tech, you’ll likely find him at a pinball machine chasing high scores or spending time with his family.

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2025 ChannelPro LIVE: Atlanta

September 9-10, 2025 | Atlanta, Georgia

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