8:00 AM
Networking Breakfast
9:15 AM
Adopting a Security Framework: Guarding Against the Most Dangerous Cyberattacks
Security frameworks aren’t paperwork. They’re the blueprint that helps you safeguard clients, detect and respond to threats, and recover when the #@$% hits the fan. In this session, we’ll break down how to choose the right framework, map it to real threats MSPs face every day, and translate it into actionable steps you can take as soon as you get home.
9:45 AM
Security Is the Strategy: How Profitable MSPs Compete and Scale in a Crowded Market
Join us as we unpack what the 2025 Global MSP Benchmark Survey reveals about the firms outperforming their peers and why framework-aligned security, automation, and integration sit at the center of their success. We’ll explore how MSPs are using frameworks to structure services, standardize delivery, and clearly communicate value without overcomplicating operations.
Designed for MSP owners and leaders, this session focuses on practical, peer-tested approaches to improving margins, strengthening client relationships, and scaling sustainably in a competitive market.
10:05 AM
Gold Sponsor Presentation: ThreatLocker
10:15 AM
Zero Trust Self-Governing Unstructured Data - Powered by Deterministic Agentic AI
This presentation introduces a Zero Trust, data-centric security model designed for MSPs and MSSPs in which security controls are embedded directly within the data itself, enabling autonomous protection as files move across cloud, on-prem, and hybrid environments. Instead of relying on environmental boundaries (perimeters, systems, or identities) and reacting after data leaves those controls, this model enforces lightweight, deterministic agentic AI protection at the object level, allowing security to persist to reduce risk even when traditional controls are bypassed. Building on SCCAI FUSION™ capabilities, the approach shifts security operations from threat monitoring and alert escalation to autonomous, real-time verification and containment at the data layer. Each protected file contains deterministic agentic AI that automatically verifies trust, evaluates runtime conditions, detects hostile execution contexts, and, upon activation, initiates immediate containment and high-fidelity alerting. Because the agentic behavior is deterministic, responses are exact, known, and repeatable—making them predictable, auditable, and well-suited for compliance-driven environments
while reducing reliance on human-in-the-loop SOC workflows and minimizing false positives. The presentation describes how Zero Trust entitlements (device and context binding), object-level access controls, filename masking for at-rest obfuscation, and data-in-use memory protection combine to enforce trust-by-verification at the file and folder level. An immutable chain-of-custody establishes a defensible compliance posture, enabling precise policy enforcement, rapid reporting, and post-incident
analysis. By rendering stolen data unusable, this scalable model converts many breach scenarios into detectable, non-impactful security events rather than costly data exposure incidents, while reducing alert fatigue through precision-positive signaling. For MSPs and security operators, this enables
10:25 AM
Unlocking Profitable Growth as Cyber Security and Insurance Converge
Cyber insurance is no longer a back-office concern - it is actively reshaping the cybersecurity market. Insurers are prescribing controls, bundling security with coverage, and in some cases bypassing MSPs altogether, while customers struggle to identify providers they can trust and rely on when claims matter most.
This session examines how the convergence of cybersecurity and insurance is redefining value for MSPs and security providers. You will gain insight into what insurers and customers now require - third-party validation, proven best practices, vendor-agnostic solutions, and measurable performance data - and why certification is emerging as a critical trust signal.
Through market analysis and a real-world MSP case study, this presentation shows how MSPs can differentiate their offerings, reduce risk, secure better insurance outcomes, and drive profitable growth in an environment where insurability is becoming inseparable from security.
10:35 AM
Gold Sponsor Presentation: Vircom
10:55 AM
How to Automate Your MSP and Scale with AI
Many MSPs want to hop on the automation hype train, but the biggest gains come from fixing workflows and adopting AI internally first. This session will show how to target the right processes and get quick wins without sacrificing security.
11:25 AM
Sponsor presentations, product demos, partner program updates and more!
12:10 PM
ROI Lightning Round Presentations
1:05 PM
Product & Services Expo Luncheon
2:35 PM
Channel’s Got Talent: Cybersecurity Pitch Edition
Want to avoid the after-lunch food coma? In this fast and fun showdown, four brave attendees will pitch their cybersecurity services. After getting honest (and perhaps slightly silly) feedback from our judges, they'll try again with a stronger, sharper pitch. The crowd will vote, one champion will emerge, and the winner earns bragging rights and eternal glory.
3:10 PM
Who Is Liable When AI Fails?
AI and automation tools promise efficiency, but when they misfire, MSPs are left holding the legal bag. In this session, Brad Gross, one of the nation’s leading MSP attorneys, reveals the hidden liabilities of AI adoption, and how to draft protective language into your MSAs and SOWs before disaster strikes.
3:40 PM
Selling with Insight: Using Data to Find Hidden Revenue
Most MSPs sit on a goldmine of data without realizing it. This session shows you how to dig into ticket trends, asset details, and security gaps to find new sales opportunities. You’ll learn simple ways to take a data-driven approach and deliver smarter recommendations and stronger proposals.
4:10 PM
How Not to Get Sued: Local Legal Issues for **Florida** MSPs
Back by popular demand, Bradley Gross returns with a hard-hitting session built specifically for **Florida** MSPs. It’s a risky time to sell security services, and one lawsuit can drain your time, money, and reputation. Bradley will break down the biggest legal threats MSPs in the **Southeast** face, the mistakes that spark lawsuits, and the concrete steps you need to take today to protect your business.
4:40 PM
Sponsor Awards Voting
4:50 PM
The 4th Quarter Speech: Adjustments You Need to Make to Win the Game
This is the locker-room talk every MSP needs before heading back onto the field. In this inspirational featured session, we'll tie the lessons you've learned at ChannelPro DEFEND to practical next steps. We'll deliver a concrete plan to confront the challenges in your business, implement the right strategies, and coach your employees to success.
5:20 PM
Partner in Excellence Award
Help us celebrate greatness at our Partner in Excellence Award Ceremony. We'll recognize a local IT channel legend for their leadership, innovation, camaraderie, and commitment to building the industry.
5:35 PM
Closing Remarks, Sponsor Awards & Attendee Giveaways!
