The ChannelPro NetworkAdvertise

In-Person Event

September 9-10, 2025 | Atlanta, Georgia

2025 ChannelPro LIVE: Atlanta

Atlanta Marriott Century Center/Emory Area

2025 ChannelPro LIVE: Atlanta

plus AI Focus Workshop

ChannelPro LIVE events are dynamic, in-person conferences tailored for IT service providers, MSPs, system integrators, and VARs who are looking to enhance their business strategies.

ChannelPro LIVE: Atlanta will feature a special series of AI workshops that dive deep into the practical applications of AI in IT services, from automation and machine learning to AI-powered cybersecurity and business intelligence tools. Led by industry experts, the workshops provide hands-on learning opportunities and actionable strategies for integrating AI into business operations.

100% free for qualified channel partners, ChannelPro LIVE: Atlanta will feature interactive masterclasses led by the Channel’s leading practitioners and renowned strategists to empower MSPs to:

✅ Accelerate revenue and boost productivity

✅ Strategically leverage AI to improve efficiency and customer experiences

✅ Mitigate data breach risk

✅ Sustain a competitive advantage in any economy

Plus, you will have dedicated networking time with the channel’s most innovative vendors to facilitate striking lucrative deals.

Free hotel room included! (Separate registration required)

Add to Calendar

Event Details

Dates

September 9-10, 2025

Multi-Day Event
Location

Atlanta, Georgia

Venue

Atlanta Marriott Century Center/Emory Area

Cost

Free for Qualified Channel Partners

Registration
Event Schedule
Speakers
Sponsors
Cancellation
Additional Info

Event Registration

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Event Schedule

Sep
9
Sep
10

Sessions for Tuesday, September 9, 2025

2:45 PM
Registration opens - AGENDA SUBJECT TO CHANGE - watch this space
3:30 PM
Opening Remarks
Michael Siggins
Founder, Publisher
The ChannelPro Network
3:45 PM
Building the Perfect AI-Powered MSP: Where to Start
Learn More
Seana Fippin
CEO
Red Box + STORM AI
Ronnie Parisella
Project Manager
Databit
Anjali Fluker
Sr. Channel Editor
The ChannelPro Network
Kelly Stone
CEO
Ironstone Strategy
People, process, and technology. It's a cliché, but those are the three key areas that every IT business needs to optimize if they want to dominate the marketplace. We're taking a fireside chat approach with three industry experts to discuss how you can leverage cutting edge tech like AI and automation to perfect your personnel, operations, and stack.
4:15 PM
Breakout Sessions - TBD
5:05 PM
Beyond Microsoft Copilot 365
Learn More
Erick Simpson
Founder & Chief Strategist
MSP Mastered | Channel Mastered
This presentation delves into Microsoft's advanced AI tools and how MSPs can leverage them to boost productivity, collaboration, and security for clients. Join us to get a roadmap to becoming an AI technology leader translate that leadership into more recurring revenue.
5:35 PM
The Key to Unlocking Big Profits: What Vendors Know That MSPs Often Don't
Learn More
Sponsored by Incite Automation
Tired of investing in new services that barely move the needle? In this dynamic session, we'll ask some of the channel's top vendors about maximizing the profitability of popular MSP tools. We’ll also explore the techniques and strategies they recommend for generating recurring revenue. Don’t miss the chance to ask your questions and learn the secrets that could transform your bottom line!
5:50 PM
Vendor Preference Directory - Cast Your Vote!
6:05 PM
MSP March Madness (in September!)
Learn More
Matt Whitlock
Online Director, Technical Editor
ChannelPro
Get ready for the ultimate showdown of MSP expertise in "MSP March Madness!" Each table will compete by submitting their best answers to thought-provoking questions, and the audience votes for the winning responses, with prizes going to the table that rises to the top.
6:25 PM
Sponsor presentations, product demos, partner program updates and more!
6:35 PM
ChannelPro Partner in Excellence Award Ceremony
Learn More
Celebrate excellence at the "ChannelPro Partner in Excellence Award Ceremony." where we recognize and award a local IT channel leader for outstanding leadership, innovation, camaraderie, and commitment to building the industry. Join us in honoring the individuals who are making a difference in New England.
6:50 PM
Welcome Cocktail Reception in the Exhibit Hall
Sponsored by ThreatLocker

Sessions for Wednesday, September 10, 2025

8:30 AM
Networking Breakfast
9:30 AM
Opening Remarks
Michael Siggins
Founder, Publisher
The ChannelPro Network
9:45 AM
Easy Money - Selling AI as a Service
Learn More
Seana Fippin
CEO
Red Box + STORM AI
Kelly Stone
CEO
Ironstone Strategy
AI can have transformative benefits for your clients if it is implemented properly. YOU should get both the credit for their cost savings and operational improvements. In this panel discussion, we'll share killer tips and tricks to developing, managing, and selling a robust AI as a Service solution.
10:15 AM
Sponsor presentations, product demos, partner program updates and more!
11:15 AM
Windows 10 EOL: Don't Squander the Opportunity
Learn More
Seana Fippin
CEO
Red Box + STORM AI
Corey Kirkendoll
President/CEO
5K Technical Services
Anjali Fluker
Sr. Channel Editor
The ChannelPro Network
Time is ticking, with Windows 10 reaching its End of Life later this year. Just like every EOL of the last 30 year, this part of the hardware refresh cycle is a massive growth opportunity for MSPs. Get expert guidance on: * Crafting tailored upgrade plans that align with client business goals and budgets. * Selling the investment and achieving buy-in * Orchestrating a secure and seamless transition to new, future-proof hardware. * Expanding managed services and pocketing more recurring revenue.
11:45 AM
Sponsor presentations, product demos, partner program updates and more!
12:45 PM
Product & Services Expo Luncheon
2:15 PM
This…isn't…Jeopardy: The Game
Learn More
Matt Whitlock
Online Director, Technical Editor
ChannelPro
In this fun twist on the classic format, two brave contestants will answer technology and MSP industry questions that challenge their knowledge and creativity, with one winner walking away with an amazing prize!
2:55 PM
The Good, Bad, and Ugly: The Biggest Issues Facing Southern MSPs in 2025
Learn More
Corey Kirkendoll
President/CEO
5K Technical Services
Anjali Fluker
Sr. Channel Editor
The ChannelPro Network
Kelly Stone
CEO
Ironstone Strategy
What challenges do MSPs in the South face that others may not? What about money-making opportunities that are exclusive to the region? This panel will explore the most pressing local issues shaping the future of your business and provide insights to help you navigate the year ahead.
3:25 PM
Sponsor Awards Voting
3:45 PM
Bad Blood: How to Turn Client Offboarding Into a Win
Learn More
Anjali Fluker
Sr. Channel Editor
The ChannelPro Network
Erick Simpson
Founder & Chief Strategist
MSP Mastered | Channel Mastered
In this dynamic session, we're talking about the most intensely emotional moment in an MSP's career: being fired by or having to let go of a valued customer. We'll walk through best practices for salvaging a damaged client relationship. We'll discuss the criteria you should use to determine things are broken beyond repair. Then we'll provide a detailed roadmap for making a graceful exit. If you play your cards right, you may even turn a heartbreak into new business.
4:15 PM
Closing Featured Speaker: TBD
5:15 PM
Closing Remarks, Sponsor Awards & Attendee Giveaways!
Michael Siggins
Founder, Publisher
The ChannelPro Network

Speakers

Speakers

Seana Fippin
CEO
Red Box + STORM AI
Learn More

As co-founder of Red Box Business Solutions, a women-owned business, Seana is passionate about leading people around a mission and leveraging innovative technologies to grow, scale and secure businesses. Red Box is an AI-Focused, concierge-level managed service provider and cyber security firm, exceeding the technology needs of businesses, nationwide. Their team of award-winning experts deliver the highest level of service in the industry.
Building the Perfect AI-Powered MSP: Where to Start
Sep 9, 2025 3:45pm
Easy Money - Selling AI as a Service
Sep 10, 2025 9:45am
Windows 10 EOL: Don't Squander the Opportunity
Sep 10, 2025 11:15am
Anjali Fluker
Sr. Channel Editor
The ChannelPro Network
Learn More

Anjali Fluker is Senior Channel Editor at The ChannelPro Network. She is an award-winning reporter and editor in the news industry for 25 years, specializing in topics including sports, local government, real estate and development, restaurants, and transportation for publications in Detroit, MI, and Orlando, FL.
Building the Perfect AI-Powered MSP: Where to Start
Sep 9, 2025 3:45pm
Windows 10 EOL: Don't Squander the Opportunity
Sep 10, 2025 11:15am
The Good, Bad, and Ugly: The Biggest Issues Facing Southern MSPs in 2025
Sep 10, 2025 2:55pm
Bad Blood: How to Turn Client Offboarding Into a Win
Sep 10, 2025 3:45pm
Corey Kirkendoll
President/CEO
5K Technical Services
Learn More

Corey Kirkendoll, President and CEO of 5K Technical Services, heads a leading Managed Service Provider (MSP) serving SMBs in North Texas. With over 30 years of experience in Information Services and technology, Corey held pivotal roles at IBM, Cisco Systems, Dell, EMC, and VMware. Recognized for expertise in IT and Cyber Security, Corey's leadership drives rapid growth and industry benchmarks for MSPs nationwide. Corey prioritizes process-oriented excellence in security and compliance, setting industry standards. Beyond corporate duties, he is a prominent speaker and author, contributing to CompTIA and serving on various boards promoting diversity and inclusion. As former chair of CompTIA Managed Services Executive Council, his influence extends to Channel Advisory Boards and garnered accolades like the CompTIA Community Leadership award and ChannelPro Peer of the Year. Corey, a Tech Titan, holds certifications including CCIE, CISSP, and CCSA, and multiple degrees from Jones International University. Engaged in continuous learning, he graduated from SBA Emerging Leaders and Goldman Sachs SB 10K Programs.
Windows 10 EOL: Don't Squander the Opportunity
Sep 10, 2025 11:15am
The Good, Bad, and Ugly: The Biggest Issues Facing Southern MSPs in 2025
Sep 10, 2025 2:55pm
Ronnie Parisella
Project Manager
Databit
Learn More

Ronnie Parisella is a Sr. IT Pro with over 25 years experience working in NYC IT Services. Before branching out, Ronnie worked for Charles Schwab & Co., the McGraw-Hill companies, Scholastic Books, MTV, and the New York New Media Association (NYNMA). After co-founding and running a successful MSP for 10 years, he has been a consultant to the industry fitting in where needed, from Help Desk (Have you tried turning it off and on?) to Management Consulting (Have you tried turning yourself off and on?). He has helped build or rebuild over a dozen MSPs and now is focused on excellence in Project Management through tight tracking and controls. He's a frequent contributor to numerous industry publications and was named a leading CTO under age 40 by VAR Business magazine. When not helping others build MSPs, Ronnie collects comics and shoots pool in Upstate NY.
Building the Perfect AI-Powered MSP: Where to Start
Sep 9, 2025 3:45pm
Michael Siggins
Founder, Publisher
The ChannelPro Network
Learn More

Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.
Opening Remarks
Sep 9, 2025 3:30pm
Opening Remarks
Sep 10, 2025 9:30am
Closing Remarks, Sponsor Awards & Attendee Giveaways!
Sep 10, 2025 5:15pm
Erick Simpson
Founder & Chief Strategist
MSP Mastered | Channel Mastered
Learn More

A pioneer and leader in the managed services industry, Erick Simpson has been voted the #1 source MSPs seek for advice on running their businesses in North America. He built and sold one of the first MSPs in the industry and grew and coached thousands of IT Solution Providers through their MSP transformation with his MSP Mastered® Methodology for managed services business performance improvement. Erick is an MSP business & channel growth expert, influencer, thought leader, speaker, and author of four best-selling books and over 50 white papers. His strategies help MSPs overcome business challenges to realize consistent, profitable, managed services recurring revenue growth. His industry recognition includes Syncro’s #1 MSP Resource in North America, FeedSpot’s Best MSP Blog, Canalys’ A Top Channel Podcast, A Top Education & Training Program, and A Top Channel Consultancy, Channel Futures’ 7 Thought Leaders Defining the MSP Market, Jay McBain’s 100 Most Visible Channel Leaders, 2 Time ChannelPro 20/20 Visionaries, 2 Time MSP Mentor 250 and SMB Nation’s SMB 150 award recipient.
Beyond Microsoft Copilot 365
Sep 9, 2025 5:05pm
Bad Blood: How to Turn Client Offboarding Into a Win
Sep 10, 2025 3:45pm
Kelly Stone
CEO
Ironstone Strategy
Learn More

Kelly Stone is a creative marketer with a wide variety of experience in the channel, helping small- and medium-sized businesses tell their stories in ways and places that sell.
Building the Perfect AI-Powered MSP: Where to Start
Sep 9, 2025 3:45pm
Easy Money - Selling AI as a Service
Sep 10, 2025 9:45am
The Good, Bad, and Ugly: The Biggest Issues Facing Southern MSPs in 2025
Sep 10, 2025 2:55pm
Matt Whitlock
Online Director, Technical Editor
ChannelPro
Learn More

Matt Whitlock is responsible for the strategic direction and technical content of ChannelProNetwork.com. He brings more than 20 years’ experience working in the technology industry to his reviews, analysis, and general musings about all things gadget and gear. Matt’s decade of experience in online media, community management, and web development has been instrumental in propelling the ChannelPro brand into the digital future. Matt also lends his vocal talent (and sense of humor) as host for the ChannelPro Weekly Podcast, a weekly audio program specifically tailored for resellers, VARs, MSPs, and system builders. His spare time is devoted primarily to his wife and two wonderful children as sports cheerleader, amateur chauffeur, opener of jars, target for NERF bullets, maker of coffee and sandwiches, changer of AA and AAA batteries, and fixer of computers.
MSP March Madness (in September!)
Sep 9, 2025 6:05pm
This…isn't…Jeopardy: The Game
Sep 10, 2025 2:15pm

Sponsors

Cancellation

Registration Cancellation

ChannelPro events are free for qualified MSPs and IT channel partners. Our staff reviews all registration information, and if the business details you provide on the form do not meet the required qualifications, your registration will be canceled.

If you need to modify or cancel your registration, please email us at events@channelpronetwork.com.

Hotel Cancellation

If you do not attend the event at all and do not send us an email of your cancellation by Sept. 2, 2025, your reservation fee will not be refunded.

Please email us at events@channelpronetwork.com if you need to modify or cancel your hotel reservation.

Additional Info

Event Location

Atlanta Marriott Northeast/Emory - 2000 Century Blvd NE - Atlanta, Georgia 30345

The Atlanta Marriott Northeast/Emory Area Hotel is a contemporary property located in the heart of Atlanta’s bustling Northeast area, close to Emory University and the vibrant Buckhead district. Known for its modern design and welcoming ambiance, the hotel offers spacious guest rooms and suites with premium bedding, high-speed Wi-Fi, and upscale amenities. Guests can enjoy the on-site restaurant serving American classics, a well-equipped fitness center, and a refreshing outdoor pool.

The closest airport is Hartsfield-Jackson Atlanta International Airport (ATL), located approximately 20 miles away. Depending on traffic, the drive typically takes 25-35 minutes, offering convenient access for travelers visiting the hotel.

Parking

Parking at the hotel costs $9 per day. However, event attendees can park for free. Simply visit the event registration desk to get your parking ticket validated.

Registration Terms and Conditions

Our sponsors make ChannelPro Events possible: We are proud to present a showcase of vendor solutions at every event to provide additional learning opportunities and enable channel pros to get one-on-one advice on employing new technologies and services to better serve their clients and their own businesses. Contact information of event registrants is shared with sponsors to allow them to keep you up to date on their solutions.

By attending this event, you consent to being photographed or filmed for promotional use, such as on social media, marketing materials, and our website, to capture and share memorable moments.

All registrants are enrolled in the ChannelPro Insider program and are eligible for free resources. You can unsubscribe at any time.

If you are a resident of California, you can click here CCPA form.

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ChannelPro Code of Conduct

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The ChannelPro Network is part of EH Media LLC.

About ChannelPro

The ChannelPro Network is a media company providing targeted business and technology information for IT decision makers and channel partners. Via its websites, live events and quarterly special reports, The ChannelPro Network delivers expert opinion, analysis, news, product reviews, and advice for IT decision makers and channel partners. Perspectives from partners, vendors, distributors, and analysts are spotlighted daily.

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