Juan Fernandez

Vice Chair, Channel Dev. Advisory Council

Juan Fernandez AKA The Chief Encouragement Officer has been invested in improving process and procedure, and empowering individuals to be successful while delivering business outcomes via technology his whole career. He is an early-stage investor in software startups as well asco-founder and CEO of the MSP Growth Coalition that has built a scalable framework to empower business owners with the ability to scale their MSP. Juan recently hand-built and architected the design of a multimillion-dollar MSP that was consecutively ranked one of the fastest-growing IT companies in the industry. Juan is also the creator and author of The MSP Handbook that empowers small business and personnel to implement the strategies needed to build great businesses and careers.  

Juan’s passion is to help “Move the channel forward.” Juan is one of a select few to have written the CompTIA A+, Network+, and Security+ tests. Juan also sits on the CompTIA Subject Matter Expert Technical Advisory board. His entire career has been dedicated to creating effective scalable business models and educating others on his “Making IT Simple” approach. His desire to #makeadifference has led to the creation of many new service approaches and education around XaaS, CXaaS, and leading strategic initiatives to effectively transform technology to be simple, flexible, adaptable, and responsive to the needs of the modern business. 

He is the winner of MSP Shark Tank for best security and services presentation. This set the stage for an all-inclusive security- and device-as-a-service model that created a framework for channel and MSP models.  

Juan currently sits on the CompTIA Channel Development Advisory Council as co-chair, Forbes Magazine Technology Council, and the CompTIA Infrastructure Certification Advisory Committee; he’s a Channel Futures MSP mentor and has worked with many other channel companies to develop the future of technology and XaaS models.  

Juan has been featured in CompTIA World Magazine,ChannelPro, and awarded as one of CRN magazine’s fastest-growing MSPs. He has been recognized as HP DaaS Innovator of the Year,ENX Magazines Difference Maker of the Year, Channel Futures DE&I 101 Leadership Recognition, 2022 Channel Influencer of the Year,and CompTIA’s Industry Advisory Leadership award winner.