As senior manager, channel marketing for Samsung Business, Darci Evanish is responsible for the development and execution of strategic marketing programs across direct and indirect channels. She supports a comprehensive IT portfolio, including desktop monitor, virtualized desktop, smart signage, printer, mobile PC, memory, and tablet, with a focus on serving customers from SMB to enterprise in a variety of key vertical markets.
Most recently Darci played an integral role in aligning global strategy with local market demands, leading the successful launch of Samsung’s global partner program in the United States. With the recent merger of Samsung Electronics America and Samsung Telecommunications America, she is excited about the direction of the new Samsung Business and her short- and long-term plans for development of world-class partner programs with a strong focus on engagement, enablement, education, and profitability.
In her spare time, Darci enjoys playing sports, running, riding her motorcycle, and working on home improvement projects.