ChannelPro Deep Dive: Bundling and Pricing Managed Services

May 22nd, 2024

VIRTUAL EVENT

What's the key to sustainable growth? A win-win revenue model. In this fast-paced online showcase, we’ll explore the latest trends in pricing and bundling and share best practices to upsell, cross sell, and maximize profitability.

Check out our sponsors for this event.

Main Group

Event Details

Featuring experts from leading IT channel vendors, each fast-paced Deep Dive will help strengthen your reputation as a trusted partner in the rapidly expanding IT channel market. Our Product Deep Dives will provide new, critical intel on how to:

Analyze your position in the marketplace
Capitalize on high-value solution opportunities
Dodge pitfalls that can significantly stall revenue

Sessions begin at 12:00pm ET

Sessions & Networking

May 22nd

Why Most MSPs Take a Dangerous Approach to Product Pricing

Pricing is a double-edged sword. If you aren’t careful, you’ll either alienate potential customers or take unacceptable financial losses. What’s the best approach? Join John Kampas, the founder and CEO of EMPIST, the highly successful Chicago-based MSP, to find out.

He’ll discuss the most common pricing traps that tech firms fall into and how to avoid them. He’ll also offer actionable advice that you can start using today to maximize efficiency and profitability. Your opinion matters! We invite you to ask questions as part of this engaging, interactive presentation.

Presenters:

John Kampas

Practical Tips to Building and Pricing Your Managed Service Offerings

Building and pricing managed service offerings is a fine art. It’s important to ensure you build and price your offerings competitively and aligns with prospects’ expectation, all while earning the margins that can help your MSP business grow. Join Jamie Plager as he shares areas you should consider when building and pricing your managed service offerings. Building and setting the price of your services is an ongoing process, there is no bad timing to reevaluating your bundles.

Presenters:

Jamie Plager

M365 Training as a Service: Reduce Tickets, Boost Satisfaction & Amplify MRR

Join us for a conversation with the founder of Excel & Flourish, to learn more about how M365 end-user training solutions can help your MSP reduce M365-related help desk tickets, increase customer satisfaction and retention, amplify MRR and make you look good without having to do more work. With our white-labeled training and administration of a content library, we are your Training as a Service Client Success partners. You’ll leave with at least 10 different types of training that could be offered and become familiar with the various ways we can help you and help your clients. This is a highly untapped opportunity – tune in!

Presenters:

Jennifer Buchholz

Enhanced

Standard

Agenda

Event Time Zone:

US Eastern (UTC-05:00)

Wednesday, May 22nd
Time	Activity
12:00pm to 12:05pm	Opening Remarks
12:05pm to 12:35pm	Why Most MSPs Take a Dangerous Approach to Product Pricing
12:35pm to 12:45pm	1:1 Interview with Barracuda MSP
12:45pm to 12:55pm	Practical Tips to Building and Pricing Your Managed Service Offerings
12:55pm to 1:00pm	1:1 Interview with Excel and Flourish
1:00pm to 1:10pm	M365 Training as a Service: Reduce Tickets, Boost Satisfaction & Amplify MRR

Presenters

Session Speakers

Jamie Plager

Jamie Plager has over 15 years of experience in the managed services industry. Working as lead sales engineer at Barracuda MSP, Jaime has helped thousands of MSPs take their businesses to the next level with a variety of Barracuda security solutions, including Barracuda RMM, Email Protection, and many more. Prior to working at Barracuda Networks,... more

Jennifer Buchholz

Best-selling author, entrepreneur, coach, and engaging geek Jennifer Buchholz has worked in higher education, training, and development for over 20-years. When she realized that traditional methods weren’t helping her students thrive—she founded Excel & Flourish. Based in Milwaukee, Excel & Flourish helps organizations and teams improve... more

John Kampas

John Kampas is the Founder & CEO of EMPIST. He has a passion for business and technology, with an emphasis on helping businesses reach their potential through the use of technology solutions. His goal is to help his clients achieve growth so they can expand their reach.

Karen Ward

As Vice President of MSP Sales for Barracuda, Karen Ward is focused on partner success and development. With 20 years of experience in sales, her career has included working with technology distributors, VARs, System Integrators, and OEM partners. Karen joined Barracuda in 2017 as Director of Partner Success following Barracuda's acquisition... more

Jonathan Browning

Jonathan Browning joined ChannelPro as the executive editor in 2023. His goal is to serve the channel community by covering the issues that matter most to MSPs, VARs, technology integrators, and IT consultants. He has successfully served in marketing, sales, and IT leadership positions throughout his career, including roughly... more

Michael Siggins

Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also... more

You are here

ChannelPro Deep Dive: Bundling and Pricing Managed Services

Check out our sponsors for this event.

Main Group

Sessions & Networking

May 22nd

Why Most MSPs Take a Dangerous Approach to Product Pricing

Practical Tips to Building and Pricing Your Managed Service Offerings

M365 Training as a Service: Reduce Tickets, Boost Satisfaction & Amplify MRR

Enhanced

Standard

Session Speakers