The "Bring Your Own Device" (BYOD) era has arrived, but for many MSPs, it remains a massive, unmanaged blind spot. While 79% of MSPs have corporate assets under lock and key, only 24% have visibility into the personal devices accessing client data. According to Omdia, over half of MSPs have suffered a BYOD-related breach in the last two years—and it wasn’t because of lost phones; it was because of identity theft.

In this session, Peter Giardino, Head of MSP Channel Strategy at Aura Business, breaks down the latest research from Omdia to show why the threat landscape has shifted from the "hardware" to the "human." Peter will move beyond the theory to provide a roadmap for MSPs to implement an identity-driven security model. Attendees will learn how to bridge the gap between employee privacy and corporate security, turning a liability into a profitable, managed service that clients actually want.

In this short 10-minute presentation, you’ll learn how increased IT infrastructure, more frequent severe weather, an aging power grid, and advanced computing applications have propelled the need for reliable power. This need creates an opportunity for your business to supply customers with power protection that keeps them connected, protected, and productive.

Discover how partnering with CyberPower makes it easy to sell professional-grade power protection through its award-winning partner program, the CyberPower Channel Partner Alliance. Packed with benefits including automatic partner discounts, unmatched support, and a lucrative rewards program, the Channel Partner Alliance puts a power partner in your corner and allows you to make excellent margins selling industry-leading power protection solutions.

For five years, we’ve been working to transform data from a passive asset sitting in storage into an active defender capable of protecting itself. This session explains why that shift can no longer wait.

The economics of ransomware have changed. In 2025, data theft occurred in 77% of ransomware intrusions—up from 57% the year before, according to Google Threat Intelligence Group. Attackers have moved beyond denying access; the threat of exposure is now the primary weapon. Some groups, such as World Leaks, have abandoned encryption entirely and moved directly to theft and auction.

That shift breaks the backup-first playbook. Immutable backups can restore encrypted systems, but they cannot un-leak stolen data. Once a breached file surfaces, it can spread across forums, private channels, and encrypted archives within hours, creating hundreds of copies before the victim is even notified. We call this the Hydra Effect. Come by our booth and we’ll show how security can travel with the data wherever it goes—and how stolen files can be rendered unusable—so data stops waiting to be protected and starts protecting itself.

AI adoption is happening faster than security teams can keep up—and much of it is happening outside IT’s visibility. Employees are using ChatGPT, Claude, Gemini, and other AI tools every day, often sharing sensitive business data without realizing the risk. This emerging “Shadow AI” problem is creating a significant security challenge—and a major opportunity for the channel.

In this session, we’ll explore how MSPs, MSSPs, and technology providers can help organizations gain visibility and control over AI usage without disrupting productivity. We’ll examine practical approaches to AI governance, data protection, policy enforcement, and risk management, while highlighting how partners can turn Shadow AI from a security concern into a new recurring revenue opportunity.

Attendees will leave with a clear understanding of the Shadow AI threat, what customers need to address it, and how the channel can position AI governance as a high-value addition to their existing security stack.

AI is changing cybersecurity from both sides. Organizations are rapidly adopting new AI tools, creating new risks and areas of exposure, while attackers are using AI to operate faster and at greater scale.

This session explores what these changes mean for cybersecurity and how organizations can stay ahead without adding more complexity. Learn how Field Effect combines comprehensive managed detection and response (MDR) with AI Detection and Response (AIDR) to protect against evolving cyber threats while providing the visibility and control needed to manage AI use securely.

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