8:00 AM
Networking Breakfast
9:15 AM
Selling With Insight: Using Data to Find Hidden Revenue
Most MSPs sit on a goldmine of data without realizing it. This session shows you how to dig into ticket trends, asset details, and technology gaps to find new sales opportunities. You’ll learn simple ways to take a data-driven approach and deliver smarter recommendations and stronger proposals
9:45 AM
Security Is the Strategy: How Profitable MSPs Compete and Scale in a Crowded Market
Join us as we unpack what the 2025 Global MSP Benchmark Survey reveals about the firms outperforming their peers and why framework-aligned security, automation, and integration sit at the center of their success. We’ll explore how MSPs are using frameworks to structure services, standardize delivery, and clearly communicate value without overcomplicating operations.
Designed for MSP owners and leaders, this session focuses on practical, peer-tested approaches to improving margins, strengthening client relationships, and scaling sustainably in a competitive market.
10:05 AM
Zero Trust Endpoint Security
Join us to explore how ThreatLocker has emerged as a leading force in the cybersecurity space by embracing Zero Trust as a foundational framework rather than a simple tool. This session will highlight how a Zero Trust approach redefines security by assuming nothing, validating everything, and proactively reducing attack surfaces to better protect modern organizations.
10:15 AM
Zero Trust Self-Governing Unstructured Data - Powered by Deterministic Agentic AI
This presentation introduces a Zero Trust, data-centric security model designed for MSPs and MSSPs in which security controls are embedded directly within the data itself, enabling autonomous protection as files move across cloud, on-prem, and hybrid environments. Instead of relying on environmental boundaries (perimeters, systems, or identities) and reacting after data leaves those controls, this model enforces lightweight, deterministic agentic AI protection at the object level, allowing security to persist to reduce risk even when traditional controls are bypassed. Building on SCCAI FUSION™ capabilities, the approach shifts security operations from threat monitoring and alert escalation to autonomous, real-time verification and containment at the data layer. Each protected file contains deterministic agentic AI that automatically verifies trust, evaluates runtime conditions, detects hostile execution contexts, and, upon activation, initiates immediate containment and high-fidelity alerting. Because the agentic behavior is deterministic, responses are exact, known, and repeatable—making them predictable, auditable, and well-suited for compliance-driven environments while reducing reliance on human-in-the-loop SOC workflows and minimizing false positives. The presentation describes how Zero Trust entitlements (device and context binding), object-level access controls, filename masking for at-rest obfuscation, and data-in-use memory protection combine to enforce trust-by-verification at the file and folder level. An immutable chain-of-custody establishes a defensible compliance posture, enabling precise policy enforcement, rapid reporting, and post-incident analysis. By rendering stolen data unusable, this scalable model converts many breach scenarios into detectable, non-impactful security events rather than costly data exposure incidents, while reducing alert fatigue through precision-positive signaling. For MSPs and security operators, this enables
10:25 AM
Make Service Magic: Rethinking Collaboration in the AI Era of MSPs
In an industry built on tickets, queues, and legacy systems, managed service providers have long accepted friction as part of the job. But what if service did not have to feel reactive, disconnected, or buried inside a PSA?
This session challenges leaders to rethink how service is delivered, experienced, and monetized. Instead of forcing users into portals and tickets, what happens when MSPs meet clients where they already work? What does collaboration look like in a world powered by AI? And how can MSPs transform service from a cost center into a differentiator?
Designed for founders, COOs, and service leaders, this conversation will explore practical strategies for modernizing service delivery, unlocking new operational efficiencies, and building stronger client relationships. Attendees will leave with a clear framework for creating “service magic” in their own organizations and a bold vision for what the next era of MSP collaboration can look like.
10:35 AM
What MSPs Need Now—and How We Deliver It
TD SYNNEX addresses today’s most critical MSP challenges through insights grounded in Voice of the Customer feedback and 2025 market perspectives. This session demonstrates how we meet partners where they are—delivering the right resources, platforms, and security support to help them navigate evolving risks. By connecting these elements through our MSP enablement and framework, we show how insight driven, security ready enablement translates into meaningful, measurable partner growth.
10:45 AM
The New Era of Mobile Device Management: What You Need to Know
Mobile devices are the new cybersecurity front line—and a major revenue opportunity for MSPs. Learn how to secure Mobile Devices, meet compliance, and turn MDM into recurring revenue.
11:05 AM
How Not to Get Sued: Local Legal Issues for **Ohio** MSPs
Back by popular demand, Bradley Gross returns with a hard-hitting session built specifically for **Ohio** MSPs. It’s a risky time to be in tech services, and one lawsuit can drain your time, money, and reputation. Bradley will break down the biggest legal threats MSPs in the **Midwest** face, the mistakes that spark lawsuits, and the concrete steps you need to take today to protect your business.
11:55 AM
ROI Lightning Round
12:35 PM
Product & Services Expo Luncheon
2:05 PM
Channel’s Got Talent: MSP Pitch Edition
Want to avoid the after-lunch food coma? Get ready for a fast, fun, and slightly chaotic showdown. In Channel’s Got Talent, four brave attendees will give us their elevator pitch. After getting honest (and perhaps funny) feedback from our judges, they'll try again with a stronger, sharper pitch. The crowd will vote, one champion will emerge, and the winner earns bragging rights and eternal glory.
2:40 PM
Who Is Liable When AI Fails?
AI and automation tools promise efficiency, but when they misfire, MSPs are left holding the legal bag. In this session, Brad Gross, one of the nation’s leading MSP attorneys, reveals the hidden liabilities of AI adoption, and how to draft protective language into your MSAs and SOWs before disaster strikes.
3:10 PM
How to Automate Your MSP and Scale with AI
Many MSPs want to hop on the automation hype train, but the biggest gains come from fixing workflows and adopting AI internally first. This session will show how to target the right processes and get quick wins without sacrificing security.
3:40 PM
Sponsor Awards Voting
3:50 PM
Expert Tips to Boost Profits: Start by Cutting Costs
Profitability starts with plugging the leaks that are draining your margins. In this session, our expert guests will walk you through the most common cost traps MSPs overlook, from bloated tool stacks to inefficient service delivery. You’ll learn easy, real-world, adjustments that lower expenses fast and set the stage for stronger, more sustainable profit growth.
4:20 PM
The 4th Quarter Speech: Adjustments You Need to Make to Win the Game
This is the locker-room talk every MSP needs before heading back onto the field. In this inspirational featured session, we'll tie the lessons you've learned at ChannelPro LIVE to practical next steps. We'll deliver a concrete plan to confront the challenges in your business, implement the right strategies, and coach your employees to success.
4:50 PM
Partner in Excellence Award
Help us celebrate greatness at our Partner in Excellence Award Ceremony. We'll recognize a local IT channel legend for their leadership, innovation, camaraderie, and commitment to building the industry.
5:05 PM
Closing Remarks, Sponsor Awards & Attendee Giveaways!