2025 ChannelPro LIVE: Atlanta

Founder, Publisher

Director, Global Partner Solutions

1:45 PM

Empowering MSP Growth in an AI-First Era with OpenText Cybersecurity and Microsoft

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Jason Jones

Microsoft

Jason Myers

Cybersecurity Strategist – MSP Partnerships

OpenText Cybersecurity

As of 2025, IT buyers have become digital natives prioritizing AI-first solutions, robust cybersecurity, online research, and peer validation. For MSPs, this shift presents both a challenge and an opportunity. How can you stay ahead and thrive in this rapidly evolving landscape? In this 2-hour workshop, hosted by OpenText Cybersecurity and Microsoft, we will explain how MSPs can meet rising customer expectations with AI solutions like Microsoft 365 Copilot. We will spotlight how OpenText’s collaboration with Microsoft helps partners simplify operations and accelerate recurring revenue growth.

3:45 PM

Building the Perfect AI-Powered MSP: Where to Start

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Founder & Chief Strategist

Kelly Stone

CEO

Ironstone Strategy

People, process, and technology. It's a cliché, but those are the three key areas that every IT business needs to optimize if they want to dominate the marketplace. We're taking a fireside chat approach with two industry experts to discuss how you can leverage cutting edge tech like AI and automation to perfect your personnel, operations, and stack.

4:25 PM

Balancing Profit & Security with Penetration Tests

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Luke Patneau

CISSP

Vonahi Security

In today’s competitive business environment, organizations often struggle to balance profitability with the growing demand for robust cybersecurity. Penetration testing offers a practical solution—allowing businesses to identify weaknesses before attackers exploit them, while also aligning security investments with measurable business outcomes. Drawing on 14 years of professional hacking experience, a Master’s degree in Cybersecurity, and CISSP expertise, Luke Dexter Patneau demonstrates how penetration testing can be more than a compliance checkbox—it can be a profit driver. This session explores how well-structured penetration tests empower decision-makers to prioritize risk, reduce liability, improve client trust, and optimize resources. Attendees will gain practical strategies for leveraging penetration test results to strengthen defenses while also protecting the bottom line.

4:25 PM

Cylerian Breakout Session

Chuck Storms

VP of Sales

Cylerian

5:05 PM

Beyond Microsoft Copilot 365

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Erick Simpson

MSP Mastered | Channel Mastered

This presentation delves into Microsoft's advanced AI tools and how MSPs can leverage them to boost productivity, collaboration, and security for clients. Join us to get a roadmap to becoming an AI technology leader translate that leadership into more recurring revenue.

5:35 PM

The Key to Unlocking Big Profits: What Vendors Know That MSPs Often Don't

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Online Director, Technical Editor

Dustin Sitton

Founder and Principal

Tired of investing in new services that barely move the needle? In this dynamic session, we'll ask some of the channel's top vendors about maximizing the profitability of popular MSP tools. We’ll also explore the techniques and strategies they recommend for generating recurring revenue. Don’t miss the chance to ask your questions and learn the secrets that could transform your bottom line!

5:50 PM

Vendor Preference Directory - Cast Your Vote!

6:05 PM

Cybersecurity ROI: Real Strategies for MSP

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Matt Whitlock

Head of Business Development

Jericho Security

Cyberattacks are evolving faster than ever—and MSPs are on the front lines. In this interactive panel, leading security vendors will share their insights on how providers can strengthen client defenses while protecting their own profitability. Expect candid discussion about what’s working, what isn’t, and which tools are truly delivering value in today’s threat landscape. We’ll dig into the strategies these vendors recommend for bundling security into recurring revenue models, reducing complexity for stretched IT teams, and preparing for the next wave of cyber risks. Bring your questions and walk away with actionable ideas you can implement to safeguard clients and grow your business.

6:25 PM

Unlocking a $1 M Revenue Stream: How MSPs Monetize 5G-Powered Business Continuity & Portable Networks

Leonard Dimiceli

Channel Chief

RYTHMz

6:35 PM

ChannelPro Partner in Excellence Award Ceremony

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Celebrate excellence at the "ChannelPro Partner in Excellence Award Ceremony." where we recognize and award a local IT channel leader for outstanding leadership, innovation, camaraderie, and commitment to building the industry. Join us in honoring the individuals who are making a difference in New England.

6:50 PM

Welcome Cocktail Reception in the Exhibit Hall

Sessions for Wednesday, September 10, 2025

8:30 AM

Networking Breakfast

9:30 AM

Opening Remarks

Founder, Publisher

9:45 AM

Next-Level Growth - Selling AI as a Service

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Law Office of Bradley Gross, PA

Bradley Gross

President

Kelly Stone

CEO

Ironstone Strategy

AI can have transformative benefits for your clients if it is implemented properly. YOU should get both the credit for their cost savings and operational improvements. In this panel discussion, we'll share killer tips and tricks to developing, managing, and selling a robust AI as a Service solution.

10:15 AM

How to Sell a Cybersecurity Offering Aligned With NIST

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Brian Doty

Channel Development Manager

Kaseya

In this year’s State of the MSP report there were a couple of glaring patterns that had changed from past years’ results. Where competition was cited as the most frequent challenge for the last 3 years, this year, acquiring new clients was listed as the number one challenge followed by revenue growth. Also, an astonishing 91% of MSPs said profitability is a major concern for their practice.

10:35 AM

Gold Sponsor Presentation: NUSO

10:45 AM

Zero Trust at the Endpoint

Devon James

MSP Account Executive

ThreatLocker

10:55 AM

Gold Sponsor Presentation: TD SYNNEX

11:05 AM

Break

11:15 AM

vCISO Services: A Step-by-step Guide to Selling Security Leadership

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5K Technical Services

Cybersecurity Strategist – MSP Partnerships

Every MSP wants the recurring revenue. Few know how to turn cybersecurity leadership into a repeatable, profitable service. Join our experts to learn how to launch scalable vCISO services, including: * What goes in a core vCISO service (and what to leave out) * Tips to become the go-to security consultant in your market * Tools, templates, and time-saving shortcuts * How strategic consulting and compliance-as-a-service go hand-in-hand This is your guide to moving up the value chain—one strategic conversation at a time.

11:45 AM

Secure More, Sell More with OpenText Cybersecurity

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Jason Myers

OpenText Cybersecurity

As of 2025, your IT buyers have become digital natives prioritizing AI-first solutions, robust cybersecurity, online research, and peer validation. For MSPs, this shift presents both a challenge and an opportunity. How can you stay ahead and thrive in this rapidly evolving landscape? Join Jason Myers of OpenText Cybersecurity for an insightful session on how to empower your business growth by embracing innovation and turning cybersecurity into revenue. This session will equip you with the tools and mindset to turn cybersecurity into revenue and position yourself as the MSP of the Future—agile, AI-enabled, and growth-driven.

11:55 AM

MSP 3.0 – The Managed Cloud Desktop

Jerry Clark

MSP Channel Manager

US Signal

12:05 PM

How to Monetize MDM for your MSP

Jennifer Six

Sr. Product Marketing Manager

LogMeIn

12:15 PM

ROI Lightning Round Presentations

12:50 PM

Product & Services Expo Luncheon

2:20 PM

This…isn't…Jeopardy: The Game

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Matt Whitlock

Online Director, Technical Editor

ChannelPro

In this fun twist on the classic format, two brave contestants will answer technology and MSP industry questions that challenge their knowledge and creativity, with one winner walking away with an amazing prize!

2:50 PM

The Good, Bad, and Ugly: The Biggest Issues Facing Southern MSPs in 2025

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Corey Kirkendoll

President/CEO

5K Technical Services

What challenges do MSPs in the South face that others may not? What about money-making opportunities that are exclusive to the region? This panel will explore the most pressing local issues shaping the future of your business and provide insights to help you navigate the year ahead.

3:20 PM

Sponsor Awards Voting

3:40 PM

Bad Blood: How to Turn Client Offboarding Into a Win

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Founder & Chief Strategist

Erick Simpson

MSP Mastered | Channel Mastered

Brendan Bastine

President of Consulting & Support

Gozynta

In this dynamic session, we're talking about the most intensely emotional moment in an MSP's career: being fired by or having to let go of a valued customer. We'll walk through best practices for salvaging a damaged client relationship. We'll discuss the criteria you should use to determine things are broken beyond repair. Then we'll provide a detailed roadmap for making a graceful exit. If you play your cards right, you may even turn a heartbreak into new business.

4:10 PM

The Rise of AI...Service Providers!

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Ronnie Parisella

Project Manager

Databit

AI isn’t just a tool for MSPs, it’s now a role they play for clients. In this eye-opening session, Ronnie Parisella explores the rise of the AI service provider and how this emerging tech fits into your services portfolio. You’ll learn how to partner strategically so AI and automation services enhance, but don't compete with, your current offerings. Walk away with practical ways to forge new business relationships, deepen value with existing clients, and stay ahead of growing demand.

4:50 PM

Closing Remarks, Sponsor Awards & Attendee Giveaways!

Founder, Publisher

Speakers

Brendan Bastine

President of Consulting & Support

Gozynta

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As the President of Consulting and Support at Gozynta, Brendan leads a team dedicated to helping Managed Service Providers (MSPs) and IT Solution Providers (ITSPs) scale effectively through strategic consulting, process optimization, and leadership coaching. His focus is on driving operational efficiency, enhancing service delivery, and improving business outcomes for his clients. Whether it's refining service models, optimizing sales strategies, or implementing scalable solutions, Brendan is committed to delivering measurable results that foster sustainable growth. He is passionate about helping MSPs and ITSPs overcome operational challenges, build high-performing teams, and create processes that drive efficiency without burnout. With 17 years of leadership experience, Brendan had the privilege of managing teams ranging from small, agile groups of four to large-scale operations with 150 individuals. His career has been defined by a passion for operational excellence, service delivery, and leadership development, especially within the MSP and ITSP industry. Over the past decade, he served as a Service Delivery Manager, honing his expertise in IT service management, IT operations, project execution, and business strategy. His approach is deeply rooted in ITIL 4 and PRINCE2 Agile, ensuring a balance of structured process management and adaptability in today’s fast-paced IT landscape.

Bad Blood: How to Turn Client Offboarding Into a Win

Sep 10, 2025 3:40pm

Shelia Burgess

CEO/Co-Founder

Intufo

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Shelia Burgess is a visionary technology leader, inventor, and entrepreneur with more than 25 years of experience driving innovation in Electronic Warfare, SIGINT, Artificial Intelligence, Cognitive Technologies, and secure communications. She has developed patents in adaptive intelligent user interfaces, temporal signal intelligence, and blockchain-based AI systems utilizing neural networks, fuzzy inference, and intelligent agents. As CEO and Co-Founder of INTUFO/SIEBEN SEVEN, Shelia leads the design and deployment of disruptive cybersecurity technologies, including patented cognitive data assets and smart encryption protocols. Her innovations have advanced Zero Trust architectures, developed AI-powered authentication systems, and resolved long-standing challenges in secure real-time communications, successfully demonstrating solutions that withstood penetration testing without compromise. Over her career, Shelia has held executive leadership roles in systems integration, software and hardware engineering, 3D production development, satellite and laser communications, radar, infrared and electro-optical systems, flight simulation, and cybersecurity. She has managed programs and budgets up to $36 million, led multidisciplinary teams, and raised angel and seed investment funding. A holder of multiple advanced engineering degrees, Shelia has served the U.S. Government with Top Secret/SCI/TK clearances, authored patents, and published thought leadership in the fields of AI and secure systems. Her contributions extend to community service as Co-Founder of the U.S. STEM Foundation, advancing education in science, technology, engineering, and mathematics. She has also contributed to major industry and defense committees, including I/ITSEC’s R&D Subcommittee, the OpenGL Architecture Review Board, and the DIS Protocol NIU Subcommittee. Shelia is an active member of AFCEA, FBI Infragard (Washington Field Office), the Intelligence and National Security Alliance Cyber R&D Council, AUSA, and NDIA. She is widely recognized for her ability to invent and deliver transformative technologies that solve some of the most complex challenges in cybersecurity, intelligence, and defense.

Cybersecurity ROI: Real Strategies for MSP

Sep 9, 2025 6:05pm

Jerry Clark

MSP Channel Manager

US Signal

MSP 3.0 – The Managed Cloud Desktop

Sep 10, 2025 11:55am

Leonard Dimiceli

Channel Chief

RYTHMz

Unlocking a $1 M Revenue Stream: How MSPs Monetize 5G-Powered Business Continuity & Portable Networks

Sep 9, 2025 6:25pm

Brian Doty

Channel Development Manager

Kaseya

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With over two decades of experience spanning the Channel, B2B and Retail, Brian Doty is passionate about empowering businesses through technology. At Continuum, Brian played a pivotal role in helping MSPs scale their operations, implement NOC, Helpdesk, and SOC support strategies. Following his success, Brian served as the Director of Sales for a leading Managed Services Provider in Pittsburgh, PA, where he designed comprehensive cybersecurity strategies and MRR growth in monthly recurring revenue. Since 2020, Brian has been a key member of Kaseya's Channel Development Team, collaborating with the MSP community to foster innovation and deliver impactful solutions, delivering cutting-edge cybersecurity solutions to their clients. Connect with Brian on LinkedIn to learn more: linkedin.com/in/briandoty

How to Sell a Cybersecurity Offering Aligned With NIST

Sep 10, 2025 10:15am

Seana Fippin

CEO

Red Box + STORM AI

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As co-founder of Red Box Business Solutions, a women-owned business, Seana is passionate about leading people around a mission and leveraging innovative technologies to grow, scale and secure businesses. Red Box is an AI-Focused, concierge-level managed service provider and cyber security firm, exceeding the technology needs of businesses, nationwide. Their team of award-winning experts deliver the highest level of service in the industry.

Building the Perfect AI-Powered MSP: Where to Start

Sep 9, 2025 3:45pm

Next-Level Growth - Selling AI as a Service

Sep 10, 2025 9:45am

vCISO Services: A Step-by-step Guide to Selling Security Leadership

Sep 10, 2025 11:15am

Sr. Channel Editor

The ChannelPro Network

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Anjali Fluker is Senior Channel Editor at The ChannelPro Network. She is an award-winning reporter and editor in the news industry for 25 years, specializing in topics including sports, local government, real estate and development, restaurants, and transportation for publications in Detroit, MI, and Orlando, FL.

Building the Perfect AI-Powered MSP: Where to Start

Sep 9, 2025 3:45pm

The Key to Unlocking Big Profits: What Vendors Know That MSPs Often Don't

Sep 9, 2025 5:35pm

Next-Level Growth - Selling AI as a Service

Sep 10, 2025 9:45am

vCISO Services: A Step-by-step Guide to Selling Security Leadership

Sep 10, 2025 11:15am

The Good, Bad, and Ugly: The Biggest Issues Facing Southern MSPs in 2025

Sep 10, 2025 2:50pm

Bad Blood: How to Turn Client Offboarding Into a Win

Sep 10, 2025 3:40pm

Bradley Gross

President

Law Office of Bradley Gross, PA

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Brad Gross is the founding partner of the Law Office of Bradley Gross, P.A., a law firm that specializes in transactions involving technology service providers, solution resellers, IT professionals and technology companies worldwide. Brad is one of the leading international legal authorities in cloud transactions, having counseled thousands of MSPs nationwide for over 23 years. He has been listed on fifteen occasions to the national list of Super Lawyers in IT & Technology Law. Brad has his own podcast, TechnologyBradcast.com, that covers security, licensing, and contract issues for MSPs, and sits on the Board of Digitunity, a non-profit organization that helps close the digital divide. He is also the founding partner of MSPTerms, a cloud-based document management platform engineered for MSPs.

Next-Level Growth - Selling AI as a Service

Sep 10, 2025 9:45am

Devon James

MSP Account Executive

ThreatLocker

Zero Trust at the Endpoint

Sep 10, 2025 10:45am

Jason Jones

Director, Global Partner Solutions

Microsoft

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Jason has been a cornerstone of the Microsoft Corporation for over 20 years. As a Director within Microsoft Global Partner Solutions, Jason collaborates with some of Microsoft’s largest channel partners. Throughout his two-decade tenure, he has held various leadership roles within the National System Integrator MSP, and Distribution communities. Jason’s career began in the 90s, and he quickly ascended to the role of Director of Sales at Merisel Distribution, later becoming a Vice President at an Atlanta-based Global System Integrator. His expertise and dynamic presence have made him a sought-after keynote speaker at numerous high-profile events, including Microsoft Inspire, IT Nation, CRN XCHANGE, ASCII , THE20, and countless OPENTEXT events. Jason currently serves as the Microsoft liaison for the broad MSP community within North America. Beyond his professional achievements, Jason is deeply committed to his community. He has served as a technology advisor to Banneker High School and the Global Impact Community in Atlanta. Additionally, he is chairman of his city’s Planning and Zoning Committee and was a member of the Downtown Development Authority. In his spare time, Jason brings his enthusiasm for sports to life as one of the streaming and TV voices of Georgia High School Sports, where he has called countless football, basketball, and soccer games. Jason is happily married to his wife Angela, and they have three amazing daughters. He is based out of the vibrant Microsoft Atlanta office.

Empowering MSP Growth in an AI-First Era with OpenText Cybersecurity and Microsoft

Sep 9, 2025 1:45pm

Corey Kirkendoll

President/CEO

5K Technical Services

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Corey Kirkendoll, President and CEO of 5K Technical Services, heads a leading Managed Service Provider (MSP) serving SMBs in North Texas. With over 30 years of experience in Information Services and technology, Corey held pivotal roles at IBM, Cisco Systems, Dell, EMC, and VMware. Recognized for expertise in IT and Cyber Security, Corey's leadership drives rapid growth and industry benchmarks for MSPs nationwide. Corey prioritizes process-oriented excellence in security and compliance, setting industry standards. Beyond corporate duties, he is a prominent speaker and author, contributing to CompTIA and serving on various boards promoting diversity and inclusion. As former chair of CompTIA Managed Services Executive Council, his influence extends to Channel Advisory Boards and garnered accolades like the CompTIA Community Leadership award and ChannelPro Peer of the Year. Corey, a Tech Titan, holds certifications including CCIE, CISSP, and CCSA, and multiple degrees from Jones International University. Engaged in continuous learning, he graduated from SBA Emerging Leaders and Goldman Sachs SB 10K Programs.

vCISO Services: A Step-by-step Guide to Selling Security Leadership

Sep 10, 2025 11:15am

The Good, Bad, and Ugly: The Biggest Issues Facing Southern MSPs in 2025

Sep 10, 2025 2:50pm

Marissa Maldonado

Founder & CEO

Proda Technology

The Good, Bad, and Ugly: The Biggest Issues Facing Southern MSPs in 2025

Sep 10, 2025 2:50pm

Jason Myers

Cybersecurity Strategist – MSP Partnerships

OpenText Cybersecurity

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As a Channel Sales Leader for Pillr by OpenText, Jason Myers brings over 20 years of expertise in technical sales, product management, and software engineering. With a strong background in the MSP and SMB sectors, Jason excels at driving growth through innovative solutions, strategic partnerships, and customer-centric approaches. A seasoned leader and former founder, he has a proven track record of delivering high-impact results. His passion for helping MSPs and SMBs achieve their goals combined with his deep understanding of technology, underpins his success in the cybersecurity space.

Empowering MSP Growth in an AI-First Era with OpenText Cybersecurity and Microsoft

Sep 9, 2025 1:45pm

Secure More, Sell More with OpenText Cybersecurity

Sep 10, 2025 11:45am

Katie Nye

Head of Business Development

Jericho Security

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Katie Nye is a seasoned security leader with over 30 years in technology and 25 years focused on cybersecurity. She has driven go-to-market strategies for Fortune 500s and startups alike—including roles at LexisNexis, RSA, American Express, Proofpoint, and Jericho Security. Today, she is passionate about advancing security education and fighting fraud.

Cybersecurity ROI: Real Strategies for MSP

Sep 9, 2025 6:05pm

Ronnie Parisella

Project Manager

Databit

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Ronnie Parisella is a Sr. IT Pro with over 25 years experience working in NYC IT Services. Before branching out, Ronnie worked for Charles Schwab & Co., the McGraw-Hill companies, Scholastic Books, MTV, and the New York New Media Association (NYNMA). After co-founding and running a successful MSP for 10 years, he has been a consultant to the industry fitting in where needed, from Help Desk (Have you tried turning it off and on?) to Management Consulting (Have you tried turning yourself off and on?). He has helped build or rebuild over a dozen MSPs and now is focused on excellence in Project Management through tight tracking and controls. He's a frequent contributor to numerous industry publications and was named a leading CTO under age 40 by VAR Business magazine. When not helping others build MSPs, Ronnie collects comics and shoots pool in Upstate NY.

The Rise of AI...Service Providers!

Sep 10, 2025 4:10pm

Luke Patneau

CISSP

Vonahi Security

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Cybersecurity expert with over 13 years of experience in ethical hacking, penetration testing, and red team operations. Holds a master's degree in Cybersecurity and is CISSP-certified. Specializes in building and managing secure red team infrastructure, validating over 10,000 external penetration tests to date. Skilled in security, networking, and ethical hacking, with a strong focus on developing competent ethical hackers and leading offensive security teams. Experienced educator in digital forensics, malware analysis, Linux security, and related topics. Notable project includes the development of a multi-node high-speed password cracker, leveraging ten networked systems via TFTP and lightweight OS for parallel processing—used in both cybersecurity testing and training environments. Recognized for deep technical expertise and hands-on leadership in offensive security operations.

Balancing Profit & Security with Penetration Tests

Sep 9, 2025 4:25pm