Virtual Event

December 9, 2025 | 12pm ET | Online

Leveraging Vendor Partnerships For Differentiation

Leveraging Vendor Partnerships For Differentiation

In a crowded marketplace, differentiation is the key to standing out, retaining clients, and avoiding the race to the bottom of price-based competition. The good news? Your vendor partnerships hold the power to set you apart.

Join us for “Leveraging Vendor Partnerships for Differentiation,” where we’ll dive into how vendor solutions and partner programs can elevate your business. Learn to maximize the value of your channel relationships to create unique offerings, enhance client loyalty, and generate steady recurring revenue.

This webinar will provide actionable insights on integrating vendor resources into your strategy, aligning with client needs, and positioning your business as a trusted, innovative partner. If you’re ready to unlock the full potential of your partnerships and gain a competitive edge, this session is for you.

Don’t miss the opportunity to turn your vendor relationships into a strategic advantage!

Sessions start at 12:00pm ET

Event Details

Dates

December 9, 2025 | 12pm ET

Location

Online

Registration
Event Schedule
Speakers
Sponsors
Cancellation
Additional Info

Event Registration

Event Schedule

Dec
9

Sessions for Tuesday, December 9, 2025

12:05 PM
How to Get 10x More from Your Vendor Relationships
Many MSPs treat vendors like disposable tissues. Useful in the moment, but then quickly thrown away. Successful IT Providers know them as strategic assets. In this dynamic online session, MSP leader and EOS Implementation Expert Zachary Cramer will show how taking a human approach to vendor relationships unlocks growth and efficiency. You’ll learn how to build relationships, track performance, and hold vendors accountable when they aren’t delivering on their promises. Zac will also highlight big wins…and losses from their journey to get vendors to give them money and other free things!
12:35 PM
Product Demo by TruNorth Dynamics
Sponsored by TruNorth Dynamics
12:55 PM
Product Demo by LogMeIn
Sponsored by LogMeIn
1:15 PM
Product Demo by Kaseya
Sponsored by Kaseya
1:35 PM
Q&A with an Ethical Hacker: Is Your Biggest Security Weakness Your Vendors?
When Certified Ethical Hacker Patrick Laverty was hired to test a city’s security, he uncovered a chilling truth: lives were at risk. Through social engineering and exploiting poorly managed third party access, he gained control over systems that could have endangered thousands. In this eye-opening Q&A session, Patrick will share his story and answer your questions on vendor trust and shared responsibility. Learn how MSPs can apply those lessons to vet vendors, secure supply chains, and protect clients.

Speakers

Speakers

CEO
IT Assurance

Zac Cramer is the founder and CEO of IT Assurance, just another mid-sized MSP - until you notice their entire business model flips conventional IT wisdom. While the industry chases automation and AI, Zac built a company that stubbornly puts humans first, proving that technology works best when it enables connections rather than replaces them. Under their leadership, IT Assurance has become known for something rare in tech: a team that genuinely loves showing up to work (yes, even the help desk). Never content with just one challenge, Zac also serves as an EOS Implementer for other MSPs, speaking both "tech" and "business" fluently. When not revolutionizing IT services, they can be found enthusiastically explaining airport infrastructure to unsuspecting victims - ask them about the penalty box at O'Hare or Blucifer, the murderous blue horse statue at Denver International.
How to Get 10x More from Your Vendor Relationships
Dec 9, 2025 12:05pm
Founder, Publisher
The ChannelPro Network

Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.
Opening Remarks
Dec 9, 2025 12:00pm

Sponsors

Cancellation

Registration Cancellation

ChannelPro events are free for qualified MSPs and IT channel partners. Our staff reviews all registration information, and if the business details you provide on the form do not meet the required qualifications, your registration will be canceled.

If you need to modify or cancel your registration, please email us at events@channelpronetwork.com.

Additional Info

Registration Terms and Conditions

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About ChannelPro

The ChannelPro Network is a media company providing targeted business and technology information for IT decision makers and channel partners. Via its websites, live events and quarterly special reports, The ChannelPro Network delivers expert opinion, analysis, news, product reviews, and advice for IT decision makers and channel partners. Perspectives from partners, vendors, distributors, and analysts are spotlighted daily.

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