When clients are choosing an IT provider, it's a sea of sameness. If you're a commodity, then it's a race to the bottom. Specialization is your lifeline. But without the right approach, defining your value proposition can be overwhelming, confusing, and costly.
In this dynamic keynote, Leia Kupris Shilobod, CISM, CCP, shares her specialization journey, how it leads to a surge in leads and clients, and how a handful of critically important steps can ramp your sales beyond all expectations.