2024 ChannelPro DEFEND: West

Nov 12th, 2024 to Nov 13th, 2024

Los Angeles, CA

Check out our sponsors for this event.

Main Group

Event Details

This event will feature workshops, expanded sessions, and networking time to go deep on all things security. Topics covered include ransomware, phishing, identity verification, backup and data recovery, zero trust principles and more. IT solution providers and managed service providers (MSPs) of all types are encouraged to attend.

Sessions & Networking

November 12th

2:00pm PT - Registration and Networking | Sessions start at 3:00pm PT

Attacking the Insider Threat Problem Head-on

Insider threats are the "friendly fire" of the business world. Employees, former staff, and industry partners can destroy an entire business by misusing technology or allowing threat actors in. Join our panel of experts as they providereal-world examples of insiders abusing their access. They'll detail how those risks could have been mitigated and identify their favorite tools and educational strategies. Follow along as we chart an MSP's role in safeguarding corporate assets from the dangers that lie within.

Compliance is More than an Add-On, It's a Moneymaker

Regulatory requirements are a maze for most organizations. But that means IT providers with a strong understanding of compliance have a strong competitive advantage in the marketplace. In this engaging panel discussion, we'll quiz industry experts on the best ways to incorporate compliance consulting into a winning service portfolio. We'll also discuss the dangers your MSP can face if you overpromise and under-deliver in this critically important area of modern business.

Welcome Cocktail Reception in the Exhibit Hall

November 13th

Networking Breakfast - 7:30am PT

Mastering the Cybersecurity Onboarding Process

Client onboarding is a critical process that sets the tone for a successful and enduring client relationship. When it comes to security services, facilitating a smooth transition is even more important. This session is dedicated to helping you master the art of efficient client onboarding, ensuring a smooth progression from prospect to satisfied client.

Key Highlights:

The Onboarding Journey: Understand the ideal client onboarding process from start to finish while baking in security best practices
Setting Expectations: Explore techniques for meeting and exceeding client expectations
Documentation and Compliance: Discover techniques for gathering information and building process to ensure compliance with applicable laws and industry regulations.

Our experts are ready to share their experiences with mitigating risk while establishing enduring relationships with new customers.

Product & Services Expo Luncheon

Now is the time for you to connect with dozens of channel vendors under one roof! Many attendees consider this the highlight of our events – your chance to meet with the vendors who make your success possible. See product demos, learn about show specials, get updates on partner programs that can offer you training, marketing, financing and more. These conversations will save you money while making you money.

Brand New Ways to Use AI to Improve Your Security

In this dynamic session, we unveil six powerful ways AI can strengthen your MSP’s security, foster resilience, and represent the “gold standard” whichyour clients can emulate.

Discover how to safeguard identities, data, and infrastructure by addressing threats quickly and proactively, automating workflows, harnessing AI-driven analytics, producing technically sound security documentation, and more!

MSPs are in the crosshairs of threat actors. Don't miss this opportunity to build up your own security best practices while leveraging the most incredible, cutting-edge tools available.

Selling UP! Powerful Security-Focused Strategies for Winning Bigger Accounts

Some IT services companies are happy to sell to the smallest of SMB companies. But with many micro-sized accounts, the ROI just isn’t there. In this informative session, we'll share expert guidance on how cybersecurity can help you make the leap up-market.

Learn how to win over decisionmakers and build a service delivery engine to support their needs. Find out how industry partners and peers can be an invaluable resource as you upscale your clientele.

Embrace your opportunity to become the next great security partner for businesses of 50-1000 seats!

The Profitability Problem: How the Wrong Sales Can Ruin an MSP

It’s counterintuitive, but some sales are bad for business.

In this lively panel discussion, we'll explore the best approach to taking on new clients and how vendor relationships can support that effort. The right business partnerships can lead to sustained success without sacrificing must-haves like security. The wrong ones can degrade service quality and obliterate your reputation.

Join our expert vendors as they share practical advice, talk about real world scenarios, and field your insightful questions.

Titanium

Gold

Silver

Silver Classic

Breakout

Cocktail Reception Host

Association Partner

Location Info

Renaissance Newport Beach Hotel, 4500 MacArthur Boulevard, Newport Beach, CA 92660

Renaissance Newport Beach Hotel

4500 MacArthur Boulevard
Newport Beach, CA 92660

Conveniently located near John Wayne Orange County Airport, the Renaissance Newport Beach Hotel provides easy access to renowned destinations such as the University of California, Irvine, UCI Health — Irvine Medical Campus, Fashion Island, and Disneyland®. Unwind with a game of pickleball or a refreshing dip in our outdoor pool before retiring to the tranquility of our modern rooms and suites, adorned with stylish coastal-inspired decor and breathtaking views. Savor delectable culinary delights at CURRENT Coastal Cuisine, where mouthwatering dishes and expertly crafted cocktails await in a lively setting.

Agenda

Event Time Zone:

US Pacific (UTC-08:00)

Videos

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Educating, Connecting, and Empowering the IT Channel

Click to play the full video "Educating, Connecting, and Empowering the IT Channel"

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