Christopher DiReda

National Sales Director

As national sales director, U.S. Channels for OKI Data, Chris DiReda is responsible for the business performance, growth, and development of MSPs, channel solution providers, and targeted strategic alliance partners that provide software, solutions, infrastructure, and support to MSPs.

Previously, Chris held several key sales management positions, serving as national sales director, office equipment dealers and MSPs, and director of channel sales for the Eastern region working with both new and existing dealers and resellers to identify and close sales revenue opportunities that complement their existing lines of business in the print, solutions, and services marketplaces. Prior to joining OKI in 2002, Chris spent seven years with Panasonic serving as branch manager at the New York and Dallas offices.