AI is rapidly becoming the foundation of modern MSP operations, with automation capabilities transforming how IT businesses operate. But they're also marketing and selling AI services. That's a golden opportunity for companies looking to differentiate and scale.

In this can't-miss session featuring MSP innovator Ronnie Parisella, we’ll explore the smart tools and AI-powered strategies that top MSPs are using to boost profits. We'll cover the "low hanging fruit" - simple, actionable steps that you can use to build AI into your service offering.

If you want to stay ahead of the curve, don't just join us! Bring your questions to this interactive presentation.

AI and automation aren't just buzzwords anymore, they're becoming the difference between MSPs that grow margins and MSPs that get squeezed by them. But with so many tools, platforms, and "AI-powered" pitches flooding the market, it's easy to lose track of where the real profit actually is.

In this fast-paced session, we'll take stock of where MSPs are actually seeing results today, from packaging AI into new recurring revenue services, to using automation to cut internal labor costs, to protecting margins on services already being sold, to speeding up sales cycles with AI-assisted prospecting and proposals. Rather than focusing on any single tool or vendor, this session offers a grounded look at what's working, what's overhyped, and what MSPs should be paying attention to as the market matures.

Attendees will leave with a clearer picture of where AI and automation are creating real profit for MSPs today, and a better sense of where to focus their own attention next.

Many organizations know they should be exploring AI and automation, but they are not sure where to start. In this 15-minute session, Ole Gjerde will share practical signs that a business may be ready, including manual processes, disconnected systems, reporting gaps, and repeated administrative work.

He will also cover the first steps in evaluating readiness, identifying realistic use cases, and creating a clear path forward. Attendees will leave with a simple framework for starting the conversation and an understanding of how TruNorth can help assess, plan, and support the right next steps.

AI is opening up new opportunities for MSPs, but building custom, CRM-connected solutions can often feel complicated and time-consuming. What if you could create an AI-powered virtual agent that integrates with your customers' existing tools in just minutes?

Join us for a fast-paced, 15-minute demo to see how Wildix makes it easy to build and deploy AI voicebots that help answer calls, route customers, capture key details, and automatically create CRM records with AI-generated summaries and transcripts.

We'll also introduce the AI Integration Architect, a guided assistant that helps translate your customer's business needs into a ready-to-use voicebot prompt—making it even easier to get started.

In this session, you'll learn how to: ● Package and sell Virtual Assistant as a Service (VAaaS) as a recurring revenue opportunity. ● Quickly deploy AI voicebots that connect with CRM platforms like HubSpot. ● Turn a customer's business requirements into a working AI voicebot in minutes. ● Help SMB customers automate customer interactions without adding unnecessary complexity.

Employee-owned devices have become one of the largest—and most overlooked—security gaps in the modern IT stack. While 79% of MSPs monitor corporate laptops, only 24% extend that visibility to employee-owned devices, even though these devices frequently access corporate data.

New research from Omdia highlights the risks of this blind spot: more than half of MSPs have experienced a BYOD-related security incident in the past two years. The majority of these incidents are not due to lost devices but stem from credential theft and email compromises.

Peter Giardino, Head of MSP Channel Strategy at Aura Business, will discuss how MSPs are driving the adoption of an identity-based approach to BYOD security. He will outline how this approach goes beyond traditional Identity and Access Management to address critical gaps, enabling MSPs to protect clients without adding complexity or risk.

Cyber insurance is rapidly becoming one of the biggest drivers of cybersecurity investment for small and mid-sized businesses. As underwriting requirements continue to evolve and clients face increasing pressure from customers, regulators, and cyber threats, MSPs are finding themselves at the center of the cyber insurance conversation.

This session explores how forward-thinking MSPs are using cyber readiness as a catalyst for business growth. Rather than focusing on selling insurance, attendees will learn how to leverage cyber insurance requirements to identify security gaps, create remediation projects, strengthen Quarterly Business Reviews, and generate new recurring revenue - essentially, every cyber insurance underwriting requirement creates a remediation opportunity.

We'll discuss the market trends driving increased cyber insurance adoption, why clients increasingly rely on their MSPs to navigate these conversations, and how cyber readiness assessments can transform technical findings into strategic business discussions. Whether you're looking to expand your cybersecurity practice, increase client retention, or differentiate your MSP in a competitive market, this session will provide practical insights you can immediately apply to your business.

Key takeaways: • Why cyber insurance is reshaping cybersecurity conversations with SMBs. • The growing role MSPs play in helping clients achieve cyber readiness. • How to turn cyber readiness gaps into remediation projects and recurring revenue. • Strategies for positioning your MSP as a trusted cybersecurity advisor instead of a reactive IT provider. • Practical ways to scale cybersecurity conversations across your client base while creating measurable business value.