In-Person Event

October 9-10, 2024 | Dallas, TX

2024 ChannelPro LIVE: Dallas

Renaissance Dallas North Hotel

2024 ChannelPro LIVE: Dallas

ChannelPro LIVE: Dallas is a free IT channel event for MSPs and channel partners looking to grow their business.

Featuring expanded networking time with world-class vendors and your MSP peers, exclusive deals, prizes, and fast-paced educational sessions, ChannelPro LIVE: Dallas is a must-attend event for MSPs, VARs and channel partners looking to build profitable partnerships and accelerate revenue.

Register today and get free access to:

  • All sessions, dining, networking and prizes
  • A full day of AI Workshops tailored for MSPs (Oct. 9)
  • Exclusive deals and demos from leading IT vendors
  • Gift bag valued at $1,500 courtesy of our sponsors and strategic partners

Event Details

Dates

October 9-10, 2024

Multi-Day Event
Location

Dallas, TX

Venue

Renaissance Dallas North Hotel

Cost

Free to Qualified Channel Partners

Event Schedule
Speakers
Sponsors
Awards
Additional Info

Event Schedule

Oct
9
Oct
10

Sessions for Wednesday, October 9, 2024

4:15 PM
Opening Keynote: Selling AI as a Service - A Blueprint for MSPs
AI is no longer just a buzzword—it's a moneymaker that MSPs can’t afford to ignore. In this session, you'll discover how to build a robust AI as a Service model tailored to your clients' needs. We’ll talk about how to get started, practical steps for integrating AI solutions, and how to price these services effectively. Learn how to position your MSP as a leader in cutting edge technology, drive new revenue streams, and deliver unprecedented value to your clients. Whether you're just starting with AI or looking to expand your offerings, this keynote is must-attend.
4:45 PM
Brand New Ways to Use AI to Improve Your MSP
In this dynamic session, we unveil six powerful ways AI can propel your MSP business forward, providing immediate and lasting impacts. Discover how to drive business growth by automating workflows, harnessing AI-driven analytics, addressing client issues quickly and proactively, producing pro-quality marketing content, and more! Don't miss this opportunity to explore the tangible benefits of AI acceleration, empowering your MSP with the tools to thrive in a dynamic and competitive landscape.
5:25 PM
Organic Growth Strategies Of The Fastest Growing MSPs [Presented by Technology Marketing Toolkit]
Sponsored by Technology Marketing Toolkit
5:55 PM
ChannelPro Reader Choice Awards - Cast Your Vote!
6:10 PM
Strategic Networking exclusively for IT Pros: MSP Matchmaker
Unleash the power of strategic connections at our matchmaking network session. Attendees will be categorized based on their #1 need coming into ChannelPro LIVE. Then we'll connect you with an expert coach and MSP peers with complementary goals. * Want to find out how your colleagues are using Artificial Intelligence to improve their businesses? We’ll have an open dialogue. * Hoping to get more industry friends and referral business? We'll facilitate those key conversations. * Want to build a better vendor portfolio? Our experts will walk you through how to achieve that.
6:55 PM
Welcome Cocktail Reception in the Exhibit Hall

Sessions for Thursday, October 10, 2024

8:30 AM
Networking Breakfast
9:45 AM
How Not to Get Fired by Your Clients
Join us for "How NOT to Get Fired by Your Clients," a crucial guide to avoiding the top reasons MSPs lose business. Learn how to: enhance helpdesk support for client satisfaction, streamline billing, sharpen project estimates to align with client expectations, and cultivate professionalism within your team. Our experts will share strategies and experiences to help you prevent client frustration, improve retention, and secure your business's future. This is a golden opportunity for MSPs to refine their operations and safeguard their client relationships.
10:15 AM
Uncovering Innovation. Learn How to Create a Strong and Loyal Customer Base by Giving Them Something They Didn't Even Know They Wanted. [Presented by Kaseya IT Complete]
Sponsored by Kaseya IT Complete
10:35 AM
Business Management Vision & Strategy [Presented by ConnectWise]
Sponsored by ConnectWise
10:45 AM
The Secret Path to More Profit [Presented by Galactic Advisors]
Sponsored by Galactic Advisors
10:55 AM
Gold Sponsor Presentation - SysCloud
Sponsored by SysCloud
11:05 AM
Why TD SYNNEX for MSPs?
Sponsored by TD Synnex
11:15 AM
Break
11:25 AM
Selling Up! Top Strategies for Winning Bigger Accounts
Some IT services companies are happy to sell to the smallest of SMB companies. But for many, up-market is the place to be. In this informative session, we'll share expert guidance on making a leap in customer weight class. Learn what mid-size orgs are looking for, how to get them to sign on the dotted line, and ways to continually impress them once you've won their business. Embrace your opportunity to become the next great MSP for businesses of 50-1000 seats!
11:55 AM
Zero Trust at the Endpoint [Presented by ThreatLocker]
Sponsored by ThreatLocker
12:05 PM
US Signal: Infinite Expertise, Zero Excuses
Sponsored by US Signal
12:15 PM
SaaS Management that Simplifies How MSPs Work [Presented by Josys]
Sponsored by Josys
12:25 PM
Innovative Solutions for Credential Management [Presented by LastPass]
Sponsored by LastPass
12:35 PM
Reach the Next Level! Opportunities, Trends and Outlook for 2024 [Presented by SonicWall]
Sponsored by SonicWall
12:45 PM
Silver ROI Lightning Round
1:30 PM
Product & Services Expo Luncheon
Now is the time for you to connect with dozens of channel vendors under one roof! Many attendees consider this the highlight of our events – your chance to meet with the vendors who make your success possible. See product demos, learn about show specials, get updates on partner programs that can offer you training, marketing, financing and more. These conversations will save you money while making you money.
3:20 PM
AI: A Love/Hate Story
Artificial intelligence is transforming the managed services landscape, presenting both significant opportunities and frustrating challenges. To compete in today's economy, small businesses need AI guidance and that strategic advice is very lucrative for MSPs. But many in the channel are deeply concerned by AI: the security gaps, job losses, and much more. Do you love AI or hate it? A bit of both? Join our experts as they have an honest discussion about the good and bad about artificial intelligence, make bold predictions about what the future holds, and talk about what YOU need to do to prepare.
3:50 PM
How MSPs Can Win the Hearts (and Wallets) of Non-Profits
Non-profits are a little different than for-profit businesses, in terms of their technology needs, financial goals, and even the language they speak. Engaging with them takes a thoughtful, carefully tailored approach. But once you’ve won their trust the opportunities are vast. Join non-profit expert Rosene Johnson as she shares: * Practical advice for addressing common non-profit pain points * Advice for fostering stronger relationships with non-profit leaders * Ways to win more business and unlock more recurring revenue.
4:05 PM
Bouncing Back from Evil: A Case Study in Resiliency after a Massive Ransomware Attack
In this presentation, James Wroten will share his experience of the Sodinokibi attack on his MSP and his customers in November 2019. He will discuss the unthinkable path of having 65% of his customer’s endpoints completely encrypted on a Sunday afternoon. He will also detail the harrowing one foot in front of the other path of refusing to give up that turned the darkest day of entrepreneurship into today’s extremely strong and successful security-centric MSP.
4:20 PM
Sponsor Awards Voting
4:40 PM
Closing Keynote: Selling Lucrative, Compliant Services Isn’t Hard – If You Know How
Is it possible to sell compliance-related services without spending hours studying regulations? The answer is YES, absolutely. To learn how, join us for compliance expert Mike Semel’s critically important keynote address on the topic. Mike will explore how you can protect your clients and secure higher margins by structuring your services around key principles that are universal to virtually all regulatory frameworks. He will also explain the power of positioning both your work as compliance-friendly and part of a larger shared responsibility model. Then he’ll dive into the language and mindset of risk-based selling, which can secure buy-in at all levels of an organization and supercharge your revenue opportunities. Mike is prepared to field questions on frameworks, the regulatory climate on the state and federal level, and related trends in the IT industry. We invite your participation during the interactive Q&A portion of this presentation.
5:10 PM
Closing Remarks, Sponsor Awards & Attendee Giveaways!

Speakers

Speakers

Executive Director
The ChannelPro Network

Jonathan Browning joined ChannelPro as the executive editor in 2023. His goal is to serve the channel community by covering the issues that matter most to MSPs, VARs, technology integrators, and IT consultants. He has successfully served in marketing, sales, and IT leadership positions throughout his career, including roughly six years in marketing director roles for Massachusetts-based managed services providers.
Selling Up! Top Strategies for Winning Bigger Accounts
Oct 10, 2024 11:25am
President
Eureka Process

Allen began his I.T. career in 1994 and founded his first I.T. company in 2002. He led the firm through a transition from break/fix to MSP. After founding Eureka Process in 2017, he released his first book, Process and the Other “P Word (Which is Also Process) in 2022, and his firm was acquired by Gozynta in 2023 where he still serves as head of consulting and co-owner. As a self-proclaimed entrepreneur he has also founded MSP Hire, an IT recruiting firm, and Trickster’s Hideout, a coffee shop and event venue, during 2023. Allen enjoys working with business leaders to create meaningful, growth-centered relationships that support next level performance. He aims to offer his clients a sense of relief from the demand and complexity of running a successful MSP and reinvigorates teams with enthusiasm and a sense of possibility.
Strategic Networking exclusively for IT Pros: MSP Matchmaker
Oct 9, 2024 6:10pm
How Not to Get Fired by Your Clients
Oct 10, 2024 9:45am
Founder and CEO
Mission Unleashed

Introducing Rosene Johnson – a beacon of innovation, energy, and leadership in the world of nonprofit business. As a distinguished C-suite executive, Rosene's passion lies in nurturing strong communities and enhancing the lives of girls, children, and individuals with disabilities. Her dynamic approach and unwavering commitment have not only shaped her career but have also made a tangible difference in the world around her. Rosene's journey is marked by significant achievements and accolades, including the prestigious recognition by the Orlando Business Journal as a Top 40 under 40 business leader. Her illustrious career is highlighted by her remarkable ability to spearhead corporate social engagement initiatives, develop and execute impactful grant and revenue strategies that have secured over $10 million in funding and strategic partnerships. A fervent advocate for children's rights, Rosene has worked closely with local and state government officials to drive public policy changes that benefit communities at large. Her leadership was instrumental in the seamless transition of a 4,000-square foot facility into a state-of-the-art 15,000-square foot center for individuals with disabilities, amassing $1,000,000 in community support. Moreover, her expertise and dedication were recognized at the state level with a gubernatorial appointment to Michigan's Early Education and Investment Committee. Rosene's academic contributions as a faculty member at Lansing Community College and Michigan State University have been pivotal in shaping future leaders. Her work in developing curriculum and programs in child development, leadership, and inclusion has left a lasting impact on the educational landscape. Additionally, her role as a program consultant with esteemed institutions such as the University of Michigan and Scholastic Inc. further underscores her versatile and impactful career. As a published author and researcher in the child development field, Rosene's insights and findings have contributed significantly to the body of knowledge in the sector. Her expertise and leadership have been recognized at the highest levels, with a notable appointment by Florida Governor Rick Scott to the Valencia College Board of Trustees, a testament to her influence and impact. Rosene's dedication to making a difference has been acknowledged by several prestigious platforms, including being named one of the “10 People that Make Orlando a Better Place” by the Orlando Sentinel, one of Orlando Family Magazine’s Super Women, and one of Orlando’s Women of the Year by Orange Appeal magazine and the African American Women's History Month Project. With a track record of leading national programs, multi-site organizations, and private non-profits across the United States, Rosene now embarks on a new journey as the Founder and CEO of Mission Unleashed Enterprises. This consulting firm is Rosene's latest venture in her mission to assist businesses and non-profit organizations in amplifying their outcomes for enhanced funding and community impact. Rosene Johnson is not just a leader; she is a visionary whose work transcends the boundaries of business and touches the lives of many. Her story is one of passion, perseverance, and profound impact, making her a true inspiration for leaders everywhere.
How MSPs Can Win the Hearts (and Wallets) of Non-Profits
Oct 10, 2024 3:50pm
President/CEO
5K Technical Services

Corey Kirkendoll, President and CEO of 5K Technical Services, heads a leading Managed Service Provider (MSP) serving SMBs in North Texas. With over 30 years of experience in Information Services and technology, Corey held pivotal roles at IBM, Cisco Systems, Dell, EMC, and VMware. Recognized for expertise in IT and Cyber Security, Corey's leadership drives rapid growth and industry benchmarks for MSPs nationwide. Corey prioritizes process-oriented excellence in security and compliance, setting industry standards. Beyond corporate duties, he is a prominent speaker and author, contributing to CompTIA and serving on various boards promoting diversity and inclusion. As former chair of CompTIA Managed Services Executive Council, his influence extends to Channel Advisory Boards and garnered accolades like the CompTIA Community Leadership award and ChannelPro Peer of the Year. Corey, a Tech Titan, holds certifications including CCIE, CISSP, and CCSA, and multiple degrees from Jones International University. Engaged in continuous learning, he graduated from SBA Emerging Leaders and Goldman Sachs SB 10K Programs.
Opening Keynote: Selling AI as a Service - A Blueprint for MSPs
Oct 9, 2024 4:15pm
AI: A Love/Hate Story
Oct 10, 2024 3:20pm
Vice President of Corporate Development and M&A,
Meriplex

Neil Medwed is Meriplex's Vice President of Corporate Development and M&A, with responsibly for leading for the organizations National Expansion. He has been instrumental in acquiring 11 quality Managed Services Providers throughout the US, with many more to come. In addition, because of his deep and long-term relationships with high level Executives of manufacturers and distributors, he works with top-tier vendors to strategically align with Meriplex’s interest. Neil has over 40 years in the VAR/MSP industry and throughout his career, has invested heavily in being a leader and visionary in technology communities. Prior to joining Meriplex, he was the President and CEO of Preferred Technology Solutions, a Texas-based MSP for 26 years. He was named one of 20 Most Influential MSP's of 2022 by Channel Futures and was awarded a Lifetime Achievement Award at the MSP 501 Gala in 2024 for the impact he has made in the industry.
Selling Up! Top Strategies for Winning Bigger Accounts
Oct 10, 2024 11:25am
Project Manager
Databit

Ronnie Parisella is a Sr. IT Pro with over 25 years experience working in NYC IT Services. Before branching out, Ronnie worked for Charles Schwab & Co., the McGraw-Hill companies, Scholastic Books, MTV, and the New York New Media Association (NYNMA). After co-founding and running a successful MSP for 10 years, he has been a consultant to the industry fitting in where needed, from Help Desk (Have you tried turning it off and on?) to Management Consulting (Have you tried turning yourself off and on?). He has helped build or rebuild over a dozen MSPs and now is focused on excellence in Project Management through tight tracking and controls. He's a frequent contributor to numerous industry publications and was named a leading CTO under age 40 by VAR Business magazine. When not helping others build MSPs, Ronnie collects comics and shoots pool in Upstate NY.
Brand New Ways to Use AI to Improve Your MSP
Oct 9, 2024 4:45pm
Strategic Networking exclusively for IT Pros: MSP Matchmaker
Oct 9, 2024 6:10pm
AI: A Love/Hate Story
Oct 10, 2024 3:20pm
Partner
Fox & Crow Group

Nationally recognized as a leader in Managed Services, Ian Richardson is Founder & Principal Consultant at Fox & Crow Group, and Managing Partner of Richardson & Richardson Consulting. After a 16 year career as the founder & CEO of Doberman Tech, Ian sold his MSP at the end of 2021. That experience opened doors into a new career focused on helping fellow MSP owners scale & sell their companies. When not working with fellow entrepreneurs, Ian enjoys time with his wife & business partner Carrie, as well as their three children & dog. Look for them out around the country in #pennythevan!
How Not to Get Fired by Your Clients
Oct 10, 2024 9:45am
President
Semel Consulting LLC

Mike Semel is recognized as a thought leader in the IT, compliance and business continuity industries. He is the President and Complianceologist at Semel Consulting, focused on regulatory compliance and Business Continuity planning. Mike is a CMMC Certified Assessor (CCA), CMMC Certified Professional (CCP), CMMC Registered Practitioner, Certified Security Compliance Specialist, Disaster Recovery Institute Certified Business Continuity Professional & Certified Cyber Resilience Professional, Certified HIPAA Security Professional, and Certified Health IT Specialist. He has owned or managed MSP companies for over 30 years; served as Chief Information Officer (CIO) for a hospital and a K-12 school district; and managed operations at an online backup company. Mike is the only expert who consulted with CompTIA on the original Security Trustmark (2008), the Security Trustmark Plus (2014), and the Cybersecurity Trustmark (2023). He is the best-selling author of How to Avoid HIPAA Headaches.
Strategic Networking exclusively for IT Pros: MSP Matchmaker
Oct 9, 2024 6:10pm
Selling Up! Top Strategies for Winning Bigger Accounts
Oct 10, 2024 11:25am
Closing Keynote: Selling Lucrative, Compliant Services Isn’t Hard – If You Know How
Oct 10, 2024 4:40pm
Founder, Publisher
The ChannelPro Network

Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.
Welcome Remarks
Oct 9, 2024 4:00pm
Welcome Remarks
Oct 10, 2024 9:30am
Closing Remarks, Sponsor Awards & Attendee Giveaways!
Oct 10, 2024 5:10pm
Online Director, Technical Editor
ChannelPro

Matt Whitlock is responsible for the strategic direction and technical content of ChannelProNetwork.com. He brings more than 20 years’ experience working in the technology industry to his reviews, analysis, and general musings about all things gadget and gear. Matt’s decade of experience in online media, community management, and web development has been instrumental in propelling the ChannelPro brand into the digital future. Matt also lends his vocal talent (and sense of humor) as host for the ChannelPro Weekly Podcast, a weekly audio program specifically tailored for resellers, VARs, MSPs, and system builders. His spare time is devoted primarily to his wife and two wonderful children as sports cheerleader, amateur chauffeur, opener of jars, target for NERF bullets, maker of coffee and sandwiches, changer of AA and AAA batteries, and fixer of computers.
AI Movie Trivia: The Game
Oct 10, 2024 3:00pm
CEO
Intelos

James Wroten is the CEO of Intelos. James is a 20+ year veteran in the IT industry. James's experience ranges from working within enterprise IT departments to helping startup businesses identify a simple IT strategy within a limited budget. Intelos is an MSP based in Austin, TX with engineers based throughout central Texas, Houston, and central Louisiana. Intelos empowers businesses with forward-thinking Cloud, Cybersecurity, Compliance, and Managed IT services. Our goal is innovative IT solutions with superior results. James prides Intelos as a security first MSP. With the company's history in incident response, we have a strong goal to ensure our customers never experience the wrath and damage caused from a successful attack. We continuously refine our security stack, posture, processes, and customer environments to always ensure the best protection.
Bouncing Back from Evil: A Case Study in Resiliency after a Massive Ransomware Attack
Oct 10, 2024 4:05pm

Sponsors

Awards

  • Sponsor Awards

    • Best in Show
      • Galactic Advisors empowers MSPs to generate high-margin recurring revenue with turnkey third-party security assessments—plus the training, tools, and support MSPs need to sell and deliver competitively differentiated security and cyber compliance services. If you’re an MSP looking for a clear path to scalable growth and greater profitability, reach out to Galactic Advisors today at https://www.galacticadvisors.com/.
    • Best New Solution
    • Best Distributor
      • TD SYNNEX (created through the merger of Tech Data and SYNNEX) is an IT distributor and solutions aggregator for the IT ecosystem.

    • Best On-Stage Presentation
      • SonicWall provides network, content, Web, and email security, as well as secure remote access and BC solutions.

    • Best Expo Hall Presentation - Premier Sponsor
      • Galactic Advisors empowers MSPs to generate high-margin recurring revenue with turnkey third-party security assessments—plus the training, tools, and support MSPs need to sell and deliver competitively differentiated security and cyber compliance services. If you’re an MSP looking for a clear path to scalable growth and greater profitability, reach out to Galactic Advisors today at https://www.galacticadvisors.com/.
    • Best Expo Hall Presentation - Silver Sponsor
    • ROI Lightning Round Winner
    • Best Product or Platform
    • Most Exciting Solution
    • Best Security Solution
      • Reduce your surface areas of attack with policy-driven endpoint security and change the paradigm from blocking known threats, to blocking everything that is not trusted.
    • Best Cloud-Based Solution
    • Best Software Solution
      • ConnectWise empowers the most successful technology service providers in The IT Nation by preparing them not only for today but for the future. We connect them to a powerful suite of software solutions, an extensive platform of integrations, and the largest global community of IT professionals. Our tools and services allow partners to automate repetitive tasks, standardize service delivery, and manage information to help their businesses grow.

        Experience the IT Nation Community

        Contact ConnectWise

        Stay In Touch

    • Best Hardware Solution
    • Best Add-On Product
      • As the MSP-dedicated business unit of Barracuda Networks, Barracuda MSP enables IT managed service providers to offer multi-layered security and data protection services to their customers through our award-winning products and purpose-built MSP management platforms. Barracuda MSP’s partners-first approach focuses on providing enablement resources, channel expertise, and robust, scalable MSP solutions designed around the way managed service providers create solutions and do business.
      • NUSO is a multi-national communication focused Software as a Service (SaaS) provider. We deliver full stack solutions through authorized channel partners and regulated carriers.

        Our team is headquartered in University City, Missouri, USA with selling channels throughout the US, Canada and Western Europe. Our real-time service provisioning enables expedited and reliable customer experiences. Voice, Messaging (SMS), and complex communication and collaboration integrations are made possible using our "as a service" infrastructure: Communication Platform (CPaaS), Unified Communications (UCaaS), Contact Center (CCaaS).

        For more information, visit us at nuso.cloud, or follow NUSO on LinkedIn, Twitter, and Facebook.

    • Best Revenue Booster
      • Avast Business provides integrated, enterprise-grade endpoint and network security solutions for SMBs and IT service providers.
      • Kaseya’s IT Complete platform is the world’s first and only purpose-built platform designed to directly address the challenges of do-it-all, multi—function, IT professionals. One vendor with everything you need, woven together to save you time, smart enough to help you get more done, and in a way you can afford. Learn more at itcomplete.com
    • Editor\\\\\\\\\\\\\\\'s Choice

2024 Dallas Event Awards

Cancellation

Registration Cancellation

ChannelPro events are free for qualified MSPs and IT channel partners. Our staff reviews all registration information, and if the business details you provide on the form do not meet the required qualifications, your registration will be canceled.

If you need to modify or cancel your registration, please email us at events@channelpronetwork.com.

Hotel Cancellation

If you do not attend the event at all and do not send us an email of your cancellation by Oct. 3, 2024, your reservation fee will not be refunded.

Please email us at events@channelpronetwork.com if you need to modify or cancel your hotel reservation.

Additional Info

Event Location:

Renaissance Dallas North - 1590 Lyndon B Johnson Freeway - Dallas, TX 75234

The Renaissance Dallas North hotel places you close to the best attractions in the city. Located near the vibrant Las Colinas Business District and only 10 minutes from the Dallas/Fort Worth International Airport, this 12-story hotel invites you into a comfortable and inviting setting.

Event attendees can book hotel room(s) at a discount rate through the event registration form.

Registration Terms and Conditions Our sponsors make ChannelPro Events possible: We are proud to present a showcase of vendor solutions at every event to provide additional learning opportunities and enable channel pros to get one-on-one advice on employing new technologies and services to better serve their clients and their own businesses. Contact information of event registrants is shared with sponsors to allow them to keep you up to date on their solutions. By attending this event, you consent to being photographed or filmed for promotional use, such as on social media, marketing materials, and our website, to capture and share memorable moments. All registrants are enrolled in the ChannelPro Insider program and are eligible for free resources. You can unsubscribe at any time. If you are a resident of California, you can click here for the CCPA form.

Attendee Code of Conduct ChannelPro Code of Conduct

About ChannelPro The ChannelPro Network is a media company providing targeted business and technology information for IT decision makers and channel partners. Via its websites, live events and quarterly special reports, The ChannelPro Network delivers expert opinion, analysis, news, product reviews, and advice for IT decision makers and channel partners. Perspectives from partners, vendors, distributors, and analysts are spotlighted daily.

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