The ChannelPro NetworkAdvertise

In-Person Event

April 10 - 11, 2024 | Orlando, FL

2024 ChannelPro LIVE: Orlando

Marriott Orlando Airport Lakeside

2024 ChannelPro LIVE: Orlando

ChannelPro LIVE: Orlando is a free IT channel event for MSPs and channel partners looking to grow their business.

Featuring expanded networking time with world-class vendors and your MSP peers, exclusive deals, prizes, and fast-paced educational sessions, ChannelPro LIVE: Orlando is a must-attend event for MSPs, VARs and channel partners looking to build profitable partnerships and accelerate revenue.

Event Recap: ChannelPro LIVE: Orlando Broadened Horizons with Peer Networking, MSP Business Strategies, and More

Event Details

Dates

April 10 - 11, 2024

Multi-Day Event
Location

Orlando, FL

Venue

Marriott Orlando Airport Lakeside

Cost

Free to Qualified Channel Partners

Event Schedule
Speakers
Sponsors
Awards
Additional Info

Event Schedule

Apr
10
Apr
11

Sessions for Wednesday, April 10, 2024

4:00 PM
Welcome Remarks
Michael Siggins
Founder, Publisher
The ChannelPro Network
4:05 PM
Opening Keynote: The Culture Imperative - The Cost of Getting It Wrong And How To Get It Right
Learn More
Manuel Palachuk
Owner/President
Manuel Palachuk International
This motivational presentation is the ultimate case study of the destructive power of a toxic culture. It begins with a compelling real-life narrative of one company's pursuit of success that's permeated by nothing less than catastrophe, revealing a deeply flawed company culture. The captivating and engaging narrative is woven together with stories both humorous and heart-wrenching. It's followed by an in-depth discussion on what went wrong and culminates with a case study on how your organization can avoid the same pitfalls, get the culture right, and make it to the next level. No matter your organization or endeavor, you are bound to catch a glimpse of yourself in the reflection of the scenarios that are laid out. What may be of greatest value is not what you get from this presentation, but rather what you do with it.
4:35 PM
Promoting IT Professionalism
Learn More
Do your clients see you on par with other professionals, like their lawyers, their accountants, architects, or other consultants? Do you? Created by your colleagues, members of the National Society of IT Service Providers (NSITSP) have embraced their professional positioning, sharing best practices, methodologies, and helping each other grow their processes to deliver a new level of excellence and generate unparalleled client experiences. Learn more about the importance of building connections with those who take managed services most seriously.
4:50 PM
Joining a Local Peer Group Can Help Your MSP Maximize MDF
Learn More
Florida peer groups offer MSPs the invaluable opportunity to share strategies and insights on securing and utilizing marketing development funds (MDF). This collaborative environment encourages the exchange of best practices, leading to more strategic investment of MDF and enhanced marketing outcomes. Industry expert Paul Daigle will share actionable advice for selecting and participating in these kinds of groups in order to scale your business.
5:05 PM
5:05 PM
Fresh Phish: Diving Into The Latest Tactics & Trends
Sponsored by Inky
5:35 PM
How MSPs Can Win the Hearts (and Wallets) of Florida Non-Profits
Learn More
Rosene Johnson
Founder and CEO
Mission Unleashed
Non-profits are a little different than for-profit businesses, in terms of their technology needs, financial goals, and even the language they speak. Engaging with them takes a thoughtful, carefully tailored approach. But once you’ve won their trust the opportunities are vast. Join non-profit expert Rosene Johnson as she shares: practical advice for addressing common non-profit pain points advice for fostering stronger relationships with non-profit leaders ways to win more business and unlock more recurring revenue
5:50 PM
Strategic Networking exclusively for IT Pros: MSP Matchmaker
Learn More
Manuel Palachuk
Owner/President
Manuel Palachuk International
Rayanne Buchianico
Founder & CEO
ABC Solutions LLC
Unleash the power of strategic connections at our matchmaking network session. Attendees will be categorized based on their #1 need coming into ChannelPro LIVE. Then we'll connect you with an expert coach and MSP peers with complementary goals. Trying to acquire an MSP? We'll put you in a peer conversation with MSPs seeking to sell. Hoping to get more industry friends and referral business? We'll facilitate those conversations. Want to build a better vendor portfolio? Our experts will walk you through how to achieve that.
6:50 PM
Welcome Cocktail Reception in the Exhibit Hall

Sessions for Thursday, April 11, 2024

8:30 AM
Networking Breakfast
9:30 AM
Welcome Remarks
Michael Siggins
Founder, Publisher
The ChannelPro Network
9:45 AM
Six Ways to Use AI to Improve Your MSP
Learn More
Eric Long
President
TeraCloud
Philip de Souza
President
Aurora
In this dynamic session, we unveil six powerful ways AI can propel your MSP business forward, providing immediate and lasting impacts. Discover how to drive business growth by automating workflows, harnessing AI-driven analytics, addressing client issues quickly and proactively, producing pro-quality marketing content, and more! Don't miss this opportunity to explore the tangible benefits of AI acceleration, empowering your MSP with the tools to thrive in a dynamic and competitive landscape.
10:15 AM
Maximizing Growth: Innovative Strategies for MSP Success: Presented by Kaseya (IT Complete)
Sponsored by Kaseya IT Complete
10:35 AM
Why TD SYNNEX for MSPs?
Sponsored by TD Synnex
10:45 AM
ConnectWise: Welcome To Your Transformative Partnership
Sponsored by ConnectWise
10:55 AM
Zero Trust at the Endpoint: Presented by Threatlocker
Sponsored by ThreatLocker
11:05 AM
Break
11:15 AM
The Secrets to Onboarding Clients Successfully
Learn More
AnnMarie Santamarina
CEO
AMS Unlimited
Client onboarding is a critical process that sets the tone for a successful and enduring client relationship. This session is dedicated to helping you succeed at the art of efficient onboarding, ensuring a smooth progression from prospect to satisfied client. We’ll share best practices, help you set expectations and goals, and talk in-depth about the documentation and compliance process. Our experts are ready to share their experiences with mitigating risk while establishing enduring relationships with new customers.
11:45 AM
The Secret Path to More Profit: Presented by Galactic Advisors
Sponsored by Galactic Advisors
11:55 AM
The Future of the Cloud Marketplace: Presented by Pax8
Sponsored by Pax8
12:10 PM
Reduce Your Attack Surfaces: Presented by TruGrid
Sponsored by TruGrid
12:20 PM
Modern Email Security Built for MSPs: Presented by INKY
12:30 PM
Silver Sponsor ROI Lightning Round
12:50 PM
Product & Services Expo Luncheon
2:20 PM
The Importance of Local Partnerships
Learn More
The most effective business collaborations are local, but there are many opportunities, resources, and benefits that MSPs just don’t know about. In this presentation, Orlando.gov’s Rosa Akhtarkhavari will delve into ways that small businesses in Florida can leverage community connections to drive economic growth, serve their customers more effectively, and build a better tomorrow.
2:35 PM
Selling Up! 5 Strategies for Winning Bigger Accounts
Learn More
Some IT services companies are happy to sell to the smallest of SMB companies. But for many, up-market is the place to be. In this informative session, we'll share expert guidance on making a leap in customer weight class. Learn what mid-size orgs are looking for, how to get them to sign on the dotted line, and ways to continually impress them once you've won their business. Embrace your opportunity to become the next great MSP for businesses of 50-1000 seats!
3:05 PM
Using AI to Deliver a Stellar Customer Experience
Learn More
Matt Whitlock
Online Director, Technical Editor
ChannelPro
This panel leverages the expertise of leading channel vendors that are incorporating artificial intelligence into their product set. We'll explore the transformative power of artificial intelligence and how it is improving operational efficiency and problem solving -- resulting in a better solution for MSPs and their customers.
3:25 PM
How Not to Get Fired by Your Clients
Learn More
Manuel Palachuk
Owner/President
Manuel Palachuk International
Anjali Fluker
Sr. Channel Editor
The ChannelPro Network
Philip de Souza
President
Aurora
Join us for "How NOT to Get Fired by Your Clients," a crucial guide to avoiding the top reasons MSPs lose business. Learn how to: enhance helpdesk support for client satisfaction, streamline billing, sharpen project estimates to align with client expectations, and cultivate professionalism within your team. Our experts will share strategies and experiences to help you prevent client frustration, improve retention, and secure your business's future. This is a golden opportunity for MSPs to refine their operations and safeguard their client relationships.
3:55 PM
Sponsor Award Voting
4:10 PM
Closing Keynote: My Technology Journey
Learn More
Carlos Perez
Principal
Perez Technology Group
Embark on the technology and personal journey of Carlos Perez, a nationally recognized tech professional who worked with Avanade/Accenture and Microsoft before starting his own highly successful MSP. Perez overcame the odds growing up in the inner city to realize his version of the American Dream: supporting the IT needs of global clients and launching his own business. In this informative and powerful keynote, he’ll share the challenges of being an entrepreneur and his approach to building lasting client relationships.
4:40 PM
Closing Remarks, Sponsor Awards & Attendee Giveaways!

Speakers

Speakers

Rayanne Buchianico
Founder & CEO
ABC Solutions LLC
Learn More

Rayanne Buchianico has devoted her career to the technology industry. With over 25 years of working in and around technology, she built many companies to support IT professionals across the globe. As the owner of ABC Solutions LLC in Clearwater, Florida, she developed processes for MSPs to focus on profitability, automation, and standardization through bookkeeping, accounting, and fractional CFO services. She is enrolled to practice before the Internal Revenue Service enabling the firm to offer complete tax preparation and compliance services. As a shareholder in PSA Impact, Inc., Rayanne helps MSPs make the most of their PSA system by optimizing their systems for efficiency and automation. Rayanne is a partner in Sell My MSP providing valuation and consulting services throughout the process of acquiring or selling an IT service firm. In addition to the above, Rayanne sits on the Board of Directors for the National Society of IT Service Providers as the Treasurer. She also participates in social media groups, webinars, channel events, podcasts, and informational articles in various channel periodicals.
Strategic Networking exclusively for IT Pros: MSP Matchmaker
Apr 10, 2024 5:50pm
Philip de Souza
President
Aurora
Learn More

Philip de Souza is founder of Aurora (aurorait.com), a California based consulting firm specializing in cybersecurity and compliance. Established in 1990, Aurora serves as an experienced and trusted security advisor to Enterprise, State and Federal clients. Philip spearheads company initiatives to keep Aurora and the industry at the forefront of protecting clients from constantly evolving security risks through education and unique technology and service offerings. As a result of Aurora’s year over year growth, de Souza has successfully sold Aurora to a leading cybersecurity company, Plurilock, and continues to serve as President at Aurora, leading the company as they begin to reach a more global audience. Philip hold and MBA in Finance from Pepperdine University, a bachelor’s degree in Business from the University of Bombay and is a Fellow of Institute of Cost and Works Accountants.
Six Ways to Use AI to Improve Your MSP
Apr 11, 2024 9:45am
How Not to Get Fired by Your Clients
Apr 11, 2024 3:25pm
Anjali Fluker
Sr. Channel Editor
The ChannelPro Network
Learn More

Anjali Fluker is Senior Channel Editor at The ChannelPro Network. She is an award-winning reporter and editor in the news industry for 25 years, specializing in topics including sports, local government, real estate and development, restaurants, and transportation for publications in Detroit, MI, and Orlando, FL.
How Not to Get Fired by Your Clients
Apr 11, 2024 3:25pm
Rosene Johnson
Founder and CEO
Mission Unleashed
Learn More

Introducing Rosene Johnson – a beacon of innovation, energy, and leadership in the world of nonprofit business. As a distinguished C-suite executive, Rosene's passion lies in nurturing strong communities and enhancing the lives of girls, children, and individuals with disabilities. Her dynamic approach and unwavering commitment have not only shaped her career but have also made a tangible difference in the world around her. Rosene's journey is marked by significant achievements and accolades, including the prestigious recognition by the Orlando Business Journal as a Top 40 under 40 business leader. Her illustrious career is highlighted by her remarkable ability to spearhead corporate social engagement initiatives, develop and execute impactful grant and revenue strategies that have secured over $10 million in funding and strategic partnerships. A fervent advocate for children's rights, Rosene has worked closely with local and state government officials to drive public policy changes that benefit communities at large. Her leadership was instrumental in the seamless transition of a 4,000-square foot facility into a state-of-the-art 15,000-square foot center for individuals with disabilities, amassing $1,000,000 in community support. Moreover, her expertise and dedication were recognized at the state level with a gubernatorial appointment to Michigan's Early Education and Investment Committee. Rosene's academic contributions as a faculty member at Lansing Community College and Michigan State University have been pivotal in shaping future leaders. Her work in developing curriculum and programs in child development, leadership, and inclusion has left a lasting impact on the educational landscape. Additionally, her role as a program consultant with esteemed institutions such as the University of Michigan and Scholastic Inc. further underscores her versatile and impactful career. As a published author and researcher in the child development field, Rosene's insights and findings have contributed significantly to the body of knowledge in the sector. Her expertise and leadership have been recognized at the highest levels, with a notable appointment by Florida Governor Rick Scott to the Valencia College Board of Trustees, a testament to her influence and impact. Rosene's dedication to making a difference has been acknowledged by several prestigious platforms, including being named one of the “10 People that Make Orlando a Better Place” by the Orlando Sentinel, one of Orlando Family Magazine’s Super Women, and one of Orlando’s Women of the Year by Orange Appeal magazine and the African American Women's History Month Project. With a track record of leading national programs, multi-site organizations, and private non-profits across the United States, Rosene now embarks on a new journey as the Founder and CEO of Mission Unleashed Enterprises. This consulting firm is Rosene's latest venture in her mission to assist businesses and non-profit organizations in amplifying their outcomes for enhanced funding and community impact. Rosene Johnson is not just a leader; she is a visionary whose work transcends the boundaries of business and touches the lives of many. Her story is one of passion, perseverance, and profound impact, making her a true inspiration for leaders everywhere.
How MSPs Can Win the Hearts (and Wallets) of Florida Non-Profits
Apr 10, 2024 5:35pm
Eric Long
President
TeraCloud
Learn More

Eric Long is the President of TeraCloud, a national cloud computing and managed services provider. With over 30 years of experience in the Information Technology sector, Eric has become the go-to resource for large and small companies when it comes to solving complex IT issues that decrease productivity and hurt business operations.
Six Ways to Use AI to Improve Your MSP
Apr 11, 2024 9:45am
Manuel Palachuk
Owner/President
Manuel Palachuk International
Learn More

Manuel brings an infectious energy, inspiring audiences to embrace meaningful change with takeaways for resolute action. Manuel has run several successful companies, mentored many more, and spoken to audiences around the world. He helps organizations pull back the curtain to reveal the potentially toxic, rotting culture they've cultivated, and then guides them to transform it into a positive, cohesive one. Manuel’s first book, Getting To The Next Level, is a culture-centric framework that redefines how companies should approach their business strategy development. His new book, The Culture Imperative, tells the cautionary tale of one company’s pursuit of success, permeated by nothing less than catastrophe. With more than forty years’ customer service experience and twenty in leadership programs, Manuel has taken teams to top-level honors in their competitions, and countless organizations to next-level success. Manuel is positioned at the intersection of Culture, Strategy, and Leadership, and transformation is his work.
Opening Keynote: The Culture Imperative - The Cost of Getting It Wrong And How To Get It Right
Apr 10, 2024 4:05pm
Strategic Networking exclusively for IT Pros: MSP Matchmaker
Apr 10, 2024 5:50pm
How Not to Get Fired by Your Clients
Apr 11, 2024 3:25pm
Carlos Perez
Principal
Perez Technology Group
Learn More

Carlos Perez is an award winning and nationally recognized Technology Professional with years of IT Infrastructure experience at Avanade/Accenture & the Microsoft Corporation. Perez is a Microsoft Certified Professional specializing in Microsoft Technologies & Cybersecurity. He has been responsible for projects & Cloud integrations for Fortune 100 companies in the United States & Europe. He has specialized experience in the Banking, Finance, Manufacturing, Insurance, Legal and Health Care industries. He served as a Manager for Microsoft FastTrack, a service designed to help customers migrate to Microsoft Azure and Office 365. Perez was named 40 under 40 by the Orlando Business Journal & is a published author, featured Tech expert on the Hartford Business Journal & the Orlando Business Journal. He has been featured on the Technology publication CRN, The Channel Company, Spectrum News, NBC Boston, NBC Chicago, Telemundo, New York 1 for his Cybersecurity expertise. He was awarded the Entrepreneur of the Year award by the Connecticut Supplier Development Council, the Global Entrepreneur of the Year award by The National Foundation for Teaching Entrepreneurship. Perez studied Business IT at the University of Connecticut.
Closing Keynote: My Technology Journey
Apr 11, 2024 4:10pm
AnnMarie Santamarina
CEO
AMS Unlimited
Learn More

AnnMarie Santamarina, author, consultant, + connection coach, leverages 25+ years in IT leadership to guide individuals globally through her transformative coaching program, "Moving From Autopilot to Intentionally Connected." With a unique perspective honed from two decades as an MSP owner + thirty years in the IT industry, she is passionate about helping her clients effect profound life changes through purposeful action. Based in NYC, AnnMarie is a travel enthusiast who draws inspiration from connecting with others throughout the globe.
The Secrets to Onboarding Clients Successfully
Apr 11, 2024 11:15am
Michael Siggins
Founder, Publisher
The ChannelPro Network
Learn More

Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.
Welcome Remarks
Apr 10, 2024 4:00pm
Welcome Remarks
Apr 11, 2024 9:30am
Matt Whitlock
Online Director, Technical Editor
ChannelPro
Learn More

Matt Whitlock is responsible for the strategic direction and technical content of ChannelProNetwork.com. He brings more than 20 years’ experience working in the technology industry to his reviews, analysis, and general musings about all things gadget and gear. Matt’s decade of experience in online media, community management, and web development has been instrumental in propelling the ChannelPro brand into the digital future. Matt also lends his vocal talent (and sense of humor) as host for the ChannelPro Weekly Podcast, a weekly audio program specifically tailored for resellers, VARs, MSPs, and system builders. His spare time is devoted primarily to his wife and two wonderful children as sports cheerleader, amateur chauffeur, opener of jars, target for NERF bullets, maker of coffee and sandwiches, changer of AA and AAA batteries, and fixer of computers.
Using AI to Deliver a Stellar Customer Experience
Apr 11, 2024 3:05pm

Sponsors

Awards

  • Sponsor Awards

    • Best in Show
      • Kaseya IT Complete
        Kaseya’s IT Complete platform is the world’s first and only purpose-built platform designed to directly address the challenges of do-it-all, multi—function, IT professionals. One vendor with everything you need, woven together to save you time, smart enough to help you get more done, and in a way you can afford. Learn more at itcomplete.com
      • Galactic Advisors
        Galactic Advisors empowers MSPs to generate high-margin recurring revenue with turnkey third-party security assessments—plus the training, tools, and support MSPs need to sell and deliver competitively differentiated security and cyber compliance services. If you’re an MSP looking for a clear path to scalable growth and greater profitability, reach out to Galactic Advisors today at https://www.galacticadvisors.com/.
    • Best New Solution
    • Best Distributor
      • Pax8

        Pax8 is a cloud commerce marketplace focused on the delivery of cloud-based solutions to a global network of channel partners and their customers.

    • Best On-Stage Presentation
      • Barracuda MSP
        As the MSP-dedicated business unit of Barracuda Networks, Barracuda MSP enables IT managed service providers to offer multi-layered security and data protection services to their customers through our award-winning products and purpose-built MSP management platforms. Barracuda MSP’s partners-first approach focuses on providing enablement resources, channel expertise, and robust, scalable MSP solutions designed around the way managed service providers create solutions and do business.
    • Best Expo Hall Presentation- Premier Sponsor
      • Kaseya IT Complete
        Kaseya’s IT Complete platform is the world’s first and only purpose-built platform designed to directly address the challenges of do-it-all, multi—function, IT professionals. One vendor with everything you need, woven together to save you time, smart enough to help you get more done, and in a way you can afford. Learn more at itcomplete.com
    • Best Expo Hall Presentation- Silver Sponsor
      • Huntress Labs

        Huntress Labs is a leading provider of advanced threat detection and actionable cybersecurity intelligence for Managed Service Providers (MSPs), small-to-medium sized businesses (SMBs), and enterprises.

    • ROI Lightning Round Winner
    • Best Product or Platform
      • Kaseya IT Complete
        Kaseya’s IT Complete platform is the world’s first and only purpose-built platform designed to directly address the challenges of do-it-all, multi—function, IT professionals. One vendor with everything you need, woven together to save you time, smart enough to help you get more done, and in a way you can afford. Learn more at itcomplete.com
    • Most Exciting Solution
      • Galactic Advisors
        Galactic Advisors empowers MSPs to generate high-margin recurring revenue with turnkey third-party security assessments—plus the training, tools, and support MSPs need to sell and deliver competitively differentiated security and cyber compliance services. If you’re an MSP looking for a clear path to scalable growth and greater profitability, reach out to Galactic Advisors today at https://www.galacticadvisors.com/.
    • Best Security Solution
      • ThreatLocker
        Reduce your surface areas of attack with policy-driven endpoint security and change the paradigm from blocking known threats, to blocking everything that is not trusted.
    • Best Cloud-Based Solution
    • Best Software Solution
    • Best Hardware Solution
    • Best Add- On Product
    • Best Revenue Booster
      • Galactic Advisors
        Galactic Advisors empowers MSPs to generate high-margin recurring revenue with turnkey third-party security assessments—plus the training, tools, and support MSPs need to sell and deliver competitively differentiated security and cyber compliance services. If you’re an MSP looking for a clear path to scalable growth and greater profitability, reach out to Galactic Advisors today at https://www.galacticadvisors.com/.
    • Editor’s Choice
      • TruGrid

        TruGrid is a simple and secure workspace for service providers and corporations. It simplifies corporate-wide access to workspaces that are based on Microsoft Remote Desktop Services (RDS) without the need for IIS / RD Web, RD Broker, RD Gateway, or SQL. It includes integrated MFA and Single Sign-On, AD Federation, Identity Risk Monitoring, and Multi-Tenant Dashboard for managing all customers and workspaces from a single console. TruGrid is cloud-scalable and can be implemented in minutes.

    • ChannelPro Community Award
      • Avast Business
        Avast Business provides integrated, enterprise-grade endpoint and network security solutions for SMBs and IT service providers.

2024 Orlando Event Awards

Cancellation

Registration Cancellation

ChannelPro events are free for qualified MSPs and IT channel partners. Our staff reviews all registration information, and if the business details you provide on the form do not meet the required qualifications, your registration will be canceled. If you need to modify or cancel your registration, please email us at events@channelpronetwork.com.

Hotel Cancellation Policy

If you do not attend the event at all and do not send us an email of your cancellation by April 2, 2024, your reservation fee will not be refunded. Please email us at events@channelpronetwork.com if you need to modify or cancel your hotel reservation.

Additional Info

Event Location:

Marriott Orlando Airport Lakeside - 7499 Augusta National Dr, Orlando, FL 32822

With a gorgeous lakefront location in Florida, Marriott Orlando Airport Lakeside is a scenic haven for today's travelers. The hotel is near Orlando International Airport (MCO) and offers a complimentary airport shuttle and upscale hotel accommodations with a variety of relaxing amenities. Explore Orlando's popular local attractions, including Amway Center, Crayola Experience and Walt Disney World.®

Event attendees can book hotel room(s) at a discount rate through the event registration form.

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