The ChannelPro NetworkAdvertise

Virtual Event

Dec. 11, 2024 | 12:00pm ET | Online

2024 ChannelPro Deep Dive: Doubling MRR With Artificial Intelligence

2024 ChannelPro Deep Dive: Doubling MRR With Artificial Intelligence

We’ll review trends in AI and automation that will impact your efficiency and profitability in 2025 and beyond. We’ll also share best practices and demonstrate the latest tools to complete your technology stack.

Sessions start at 12:00pm ET

Event Details

Dates

Dec. 11, 2024 | 12:00pm ET

Location

Online

Event Schedule
Speakers
Sponsors
Additional Info

Event Schedule

Dec
11

Sessions for Wednesday, December 11, 2024

12:00 PM
Opening Remarks
Michael Siggins
Founder, Publisher
The ChannelPro Network
12:05 PM
ChannelPro Deep Dive: Doubling MRR With Artificial Intelligence
Learn More
Seana Fippin
CEO
Red Box Business Solutions
With the right approach, AI can help your MSP delight existing customers and win new business. Join Keynote presenter Seana Fippin as she unlocks the secrets to increasing monthly recurring revenue with cutting-edge AI strategies. She'll share a proven step-by-step approach to ramping up AI usage without sacrificing security or causing disruption to your operations.
12:35 PM
The Ultimate Guide to Unlocking the MRR Multiplier Effect
Learn More
Sponsored by Barracuda Networks
Alli O'Neal
Sr. Manager, Global Partner Programs and Partner Experience-Channel Sales
Barracuda
The days when solution providers depended on vendor margins to drive business growth are behind us. Today’s forward-thinking solution providers are harnessing strategic partnerships to create their own monthly recurring revenue (MRR) multiplier effect, enabling them to deliver value-added, differentiated services that set them apart in the marketplace. Join Alli Oneal to discover how you can achieve the same success.
12:45 PM
1:1 Interview with Barracuda
Sponsored by Barracuda Networks
Greg Saenz
Vice President of Channels for the Americas
Barracuda
12:55 PM
How AI is Reshaping the MSP Toolkit with Kaseya CEO Fred Voccola
Learn More
Matt Whitlock
Online Director, Technical Editor
ChannelPro
Fred Voccola
CEO
Kaseya
In an exclusive 1:1 interview, Kaseya CEO Fred Voccola joins ChannelPro Tech Editor Matt Whitlock to discuss AI's impact on the channel as well as Kaseya's solutions. At the conclusion of the conversation, we’ll also open the floor to questions. We welcome your participation!
1:15 PM
Is Dynamics 365 the Right Fit for Your Clients? The Questions Every MSP Should Be Asking! [Presented by TruNorth Dynamics]
Learn More
Sponsored by TruNorth Dynamics
Megan Mahar
Vice President of Sales and Marketing
TruNorth Dynamics
In this non-traditional demo, MSPs will gain a roadmap and tools for assessing whether Microsoft Dynamics 365 is the right solution for their clients. With a focus on understanding business needs, pain points, and growth goals, we'll explore targeted questions that reveal Dynamics 365’s value. From small operational improvements to full-scale digital transformation, this information will equip MSPs to better identify Dynamics opportunities confidently and guide clients toward informed decisions that drive long-term success.
1:25 PM
1:1 Interview with TruNorth Dynamics
Sponsored by TruNorth Dynamics
1:35 PM
Boost MRR with AI solutions and services from Arrow
Learn More
Sponsored by Arrow
Martin Jerome
Director, Sales Engineering & Services
Arrow
Learn how Arrow supports MSPs in scaling their business and increasing MRR with innovative AI solutions from leading tech vendors like NVIDIA, IBM, Dell and Microsoft — all provisioned through our cloud management and delivery platform, ArrowSphere. Discover how you can expand market reach and drive business outcomes through our robust AI, cloud and technical services; AI Accelerator Program; and AI Experience Center.
1:45 PM
1:1 Interview with Arrow
Sponsored by Arrow
1:55 PM
What 600+ Global IT Admins Think About AI
Learn More
Sponsored by JumpCloud
Chase Doelling
Principal Strategist
JumpCloud
Discover what over 660 IT admins think about on how they are adopting AI and how they are working with their MSPs. This session will showcase the most recent data from JumpCloud's semi-annual report and how to implement best practices to support your client's AI goals in 2025.
2:10 PM
1:1 Interview with JumpCloud
Sponsored by JumpCloud
2:15 PM
Maximize Profitability with AI-Driven Proactive Monitoring for Microsoft Teams and 365: A Must-Have for MSPs [Presented by Martello Technologies]
Learn More
Sponsored by Martello Technologies
Richard Ashbee
Martello Senior Pre Sales Engineer
Martello Technologies
MSPs face mounting challenges in differentiating their Microsoft services to grow ARR, while streamlining operations to boost margins. 81% of Microsoft Teams users report significant productivity impacts from Teams problems, but only 7% of IT teams have an accurate view of Team’s performance. What if you could change that for your clients? Learn how Martello Vantage DX, with its AI anomaly detection, proactive monitoring and advanced analytics, helps MSPs to deliver new services with differentiated SLAs. With end-to-end visibility and proactive monitoring MSPs can also streamline their IT operations to grow margins. Join this session to discover how integrating an AI-driven solution for Teams experience management can unlock lucrative new revenue and position your services as indispensable in the competitive MSP landscape.
2:25 PM
1:1 Interview with Martello
Sponsored by Martello Technologies
Victor Mate
VP, Global Channels & Partnership Sales
Martello Technologies
2:35 PM
Elevate Your Business with the EnGenius Cloud and Partner Program
Learn More
Sponsored by EnGenius
Bryan Slayman
Product Marketing Manager
EnGenius
Join us for a session on the EnGenius Cloud platform and learn how to grow your business with the EnGenius Elevate partner program. In this webinar, we'll demonstrate the powerful features and benefits of the EnGenius Cloud platform, including:  Centralized Management: Effortlessly manage and monitor your network from anywhere.  Enhanced Security: Protect your network with advanced security features.  Proactive Monitoring: Receive real-time alerts and notifications. Don't miss this opportunity to learn how to leverage the EnGenius Cloud platform and the EnGenius Elevate partner program to drive growth and success.
2:55 PM
1:1 Interview with EnGenius
Sponsored by EnGenius
2:55 PM
Navigating AI: Strategies to Transform MSP Service Delivery & Profitability [Presented by GoTo]
Learn More
Sponsored by GoTo
Christopher Savio
Senior Director, Product Marketing
GoTo
Join us for an essential webinar designed specifically for Managed Service Providers ready to harness the power of AI to revolutionize their operations. In this engaging session, we'll dive into the immediate opportunities AI presents for MSPs and provide practical insights for implementation across your service delivery spectrum. In this session you’ll hear how AI can transform your MSP from reactive to predictive as we tackle topics that include: • Why AI adoption is no longer optional to be competitive in today's market • Examples of how AI can automate routine tasks and boost your bottom line • Strategic implementations of AI across your entire support journey • Demonstration of AI capabilities in GoTo Resolve
3:10 PM
1:1 Interview with GoTo
Sponsored by GoTo
3:15 PM
Closing Remarks
Michael Siggins
Founder, Publisher
The ChannelPro Network

Speakers

Speakers

Richard Ashbee
Martello Senior Pre Sales Engineer
Martello Technologies
Learn More

Richard is an accomplished pre-sales engineer and consultant with 25+years of successfully selling solutions in the International Telecoms industry. He has clear lines of communication to both customer challenges and internal teams with a deep focus on the critical differentiators that drive customer value.Today, as a solution sales expert with a strong track record in enhancing Microsoft 365 and Teams performance for clients, Richard excels in optimizing user experiences by orchestrating data sources, proactive testing, and pinpointing failures to boost ROI in the modern workplace.
Maximize Profitability with AI-Driven Proactive Monitoring for Microsoft Teams and 365: A Must-Have for MSPs [Presented by Martello Technologies]
Dec 11, 2024 2:15pm
Chase Doelling
Principal Strategist
JumpCloud
Learn More

Chase is a Principal Strategist at JumpCloud, designing authentication strategies and evangelizing customer solutions. He has been working in venture-backed startups across identity, security, integration, and DevOps for the last decade. Chase is a frequent speaker on topics from security, systems, and identity. He's based in Colorado and is a mentor at the University of Colorado at Boulder.
What 600+ Global IT Admins Think About AI
Dec 11, 2024 1:55pm
Seana Fippin
CEO
Red Box Business Solutions
Learn More

Seana Fippin is co-founder and CEO of Red Box Business Solutions. Red Box is a concierge-level managed service provider and cyber security firm, providing technology solutions for small and medium sized businesses. Seana began her career in management at the leading ISP and global web hosting company Verio, in the Silicon Valley. Through this experience, Seana realized that she not only had a passion for growing businesses and technology, but more importantly, for uniting and leading a team around a mission, developing process and strategy to achieve organizational excellence and wow. After founding WebZonkey, TechConsult and S&S Communications, Seana took the knowledge she gained to co-found Red Box. She credits her business partner and phenomenal team for the swift growth and exceptional quality of the organization. The firm’s approach of exceptional, strategic, forward-thinking technology is what sets its award-winning team apart. Seana has served the City of Brentwood as a Planning Commissioner, President of Rotary, and is on the Council of Business Advisors. Red Box was awarded Business of the Year in 2020 and The 20’s MSP of the year in 2021. Fippin holds a degree in Business Administration and Finance and completed her post-graduate work in emerging technologies.
ChannelPro Deep Dive: Doubling MRR With Artificial Intelligence
Dec 11, 2024 12:05pm
Martin Jerome
Director, Sales Engineering & Services
Arrow
Learn More

Martin Jerome is the leader of Arrow's technical sales and services organization for the enterprise computing solutions business in North America. With 25 years of experience in technology and leadership, he is dedicated to enhancing sales engineering and services across modern infrastructure, cloud, security, and data/AI practice areas within the channel. Before joining Arrow, Martin successfully led several regional VARs and built his own channel business over a decade. He has also held strategic positions with large multinational solution providers and played a pivotal role in a global telecom and technology company by leading services presales for the Americas. Martin's emphasis on emerging technologies and fostering a culture of execution consistently sets Arrow apart and delivers exceptional value to customers.
Boost MRR with AI solutions and services from Arrow
Dec 11, 2024 1:35pm
Megan Mahar
Vice President of Sales and Marketing
TruNorth Dynamics
Learn More

Megan Mahar is the VP of Sales and Marketing at TruNorth Dynamics, where she’s been making her mark since 2023. With a background in hospitality, marketing, and event management, she brings a fresh perspective to the tech space—even though a career in IT wasn’t exactly in her original plan. Megan is passionate about the power of partnerships and always loves talking about how tapping into industry resources can really boost a business’s success. She is the go-to for conversations on collaboration and growth, knowing that connecting with the right people and tools can make all the difference.
Is Dynamics 365 the Right Fit for Your Clients? The Questions Every MSP Should Be Asking! [Presented by TruNorth Dynamics]
Dec 11, 2024 1:15pm
Victor Mate
VP, Global Channels & Partnership Sales
Martello Technologies
Learn More

Victor Mate is VP, Global Channels & Partnership Sales for Martello Technologies. Victor is a highly accomplished channel revenue leader with over two decades of experience in driving growth, building strategic partnerships, and expanding market presence in the technology sector. His expertise spans across developing high-performing sales teams, creating innovative go-to-market strategies, and delivering solutions that align with both partner and customer needs. Known for his results-driven approach, Victor has a proven ability to foster long-lasting relationships, optimize channel operations, and consistently exceed revenue targets. Passionate about channel development, he leverages his deep industry knowledge to help organizations achieve scalable success and stay ahead in competitive markets.
1:1 Interview with Martello
Dec 11, 2024 2:25pm
Alli O'Neal
Sr. Manager, Global Partner Programs and Partner Experience-Channel Sales
Barracuda
Learn More

Alli Oneal is the Senior Manager of Global Partner Programs & Partner Experience at Barracuda, a trusted partner and leading provider of cloud-first security solutions. In her role, Alli is responsible for ensuring that partners adopt and utilize the channel program resources and infrastructure and working with our local country teams to adapt and leverage partner program initiatives to build local channel business.
The Ultimate Guide to Unlocking the MRR Multiplier Effect
Dec 11, 2024 12:35pm
Greg Saenz
Vice President of Channels for the Americas
Barracuda

1:1 Interview with Barracuda
Dec 11, 2024 12:45pm
Christopher Savio
Senior Director, Product Marketing
GoTo
Learn More

Christopher Savio is the Senior Director of Product Marketing for GoTo’s IT Solutions Group. With a diverse career background from consulting to product management, he helps shape the product direction, leads the development of the go-to-market strategy, and delivers market insights and opportunities to the business. He’s passionate about using customer-centric insights to help push forward strategic decisions and product innovations.
Navigating AI: Strategies to Transform MSP Service Delivery & Profitability [Presented by GoTo]
Dec 11, 2024 2:55pm
Michael Siggins
Founder, Publisher
The ChannelPro Network
Learn More

Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.
Opening Remarks
Dec 11, 2024 12:00pm
Closing Remarks
Dec 11, 2024 3:15pm
Bryan Slayman
Product Marketing Manager
EnGenius
Learn More

Bryan K. Slayman is a Product Marketing Manager with over two decades of experience in the IT industry. Specializing in wireless networking, Bryan has a proven track record in implementing wireless networks, providing technical training, and managing product development and marketing. His expertise at EnGenius Technologies Inc. leverages his deep understanding of the wireless landscape.
Elevate Your Business with the EnGenius Cloud and Partner Program
Dec 11, 2024 2:35pm
Fred Voccola
CEO
Kaseya
Learn More

Fred Voccola is the CEO of Kaseya, the leading provider of AI powered IT and Cybersecurity Management Software for Managed Service Providers (MSPs) and small to medium business (SMBs). As CEO, Fred leads the vision, strategy, and growth of Kaseya and its 5,000+ employees, serving its over 50,000 customers worldwide.
How AI is Reshaping the MSP Toolkit with Kaseya CEO Fred Voccola
Dec 11, 2024 12:55pm
Matt Whitlock
Online Director, Technical Editor
ChannelPro
Learn More

Matt Whitlock is responsible for the strategic direction and technical content of ChannelProNetwork.com. He brings more than 20 years’ experience working in the technology industry to his reviews, analysis, and general musings about all things gadget and gear. Matt’s decade of experience in online media, community management, and web development has been instrumental in propelling the ChannelPro brand into the digital future. Matt also lends his vocal talent (and sense of humor) as host for the ChannelPro Weekly Podcast, a weekly audio program specifically tailored for resellers, VARs, MSPs, and system builders. His spare time is devoted primarily to his wife and two wonderful children as sports cheerleader, amateur chauffeur, opener of jars, target for NERF bullets, maker of coffee and sandwiches, changer of AA and AAA batteries, and fixer of computers.
How AI is Reshaping the MSP Toolkit with Kaseya CEO Fred Voccola
Dec 11, 2024 12:55pm

Sponsors

Cancellation

Registration Cancellation

ChannelPro events are free for qualified MSPs and IT channel partners. Our staff reviews all registration information, and if the business details you provide on the form do not meet the required qualifications, your registration will be canceled. If you need to modify or cancel your registration, please email us at events@channelpronetwork.com.

Additional Info

Registration Terms and Conditions

Our sponsors make ChannelPro Events possible: We are proud to present a showcase of vendor solutions at every event to provide additional learning opportunities and enable channel pros to get one-on-one advice on employing new technologies and services to better serve their clients and their own businesses. Contact information of event registrants is shared with sponsors to allow them to keep you up to date on their solutions.

By attending this event, you consent to being photographed or filmed for promotional use, such as on social media, marketing materials, and our website, to capture and share memorable moments.

All registrants are enrolled in the ChannelPro Insider program and are eligible for free resources. You can unsubscribe at any time.

If you are a resident of California, you can click here CCPA form.

Attendee Code of Conduct

ChannelPro Code of Conduct

Privacy Policy

EH Media LLC privacy policy.

The ChannelPro Network is part of EH Media LLC.

About ChannelPro

The ChannelPro Network is a media company providing targeted business and technology information for IT decision makers and channel partners. Via its websites, live events and quarterly special reports, The ChannelPro Network delivers expert opinion, analysis, news, product reviews, and advice for IT decision makers and channel partners. Perspectives from partners, vendors, distributors, and analysts are spotlighted daily.

Explore ChannelPro

Reach Our Audience

Copyright © ChannelPro Network. All rights reserved. All trademarks, logos, and copyrights are property of their respective owners.