Virtual Event

April 15, 2025 | 12pm ET | Online |

ChannelPro Deep Dive: Emerging Tech for MSPs

ChannelPro Deep Dive: Emerging Tech for MSPs

The tech landscape is evolving faster than ever, and for Managed Service Providers (MSPs), staying ahead means knowing which emerging technologies will drive real results—and which are just fleeting fads.

Join us for “Emerging Tech for MSPs,” a deep dive into the cutting-edge tools and solutions reshaping the industry. Learn how to identify high-potential technologies, evaluate their fit for your business and clients, and seamlessly integrate them into your offerings to create value and fuel growth.

We’ll also provide practical tips on avoiding costly investments in trends that fail to deliver ROI and share strategies for positioning yourself as a forward-thinking MSP that clients can trust to navigate the future.

Stay ahead of the curve and discover how emerging tech can set your MSP apart in a competitive market. This is your opportunity to turn innovation into a sustainable advantage—don’t miss it!

Event Details

Dates

April 15, 2025 | 12pm ET | Online

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Event Schedule
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Event Registration

Event Schedule

Apr
15

Sessions for Tuesday, April 15, 2025

12:05 PM
AI-Powered Sales Mastery: Unleashing Generative Magic for MSP Lead Generation and Appointment Setting
In today's hyper-competitive sales landscape, AI is indispensable for sales professionals seeking to identify ideal prospects and streamline appointment-setting processes. This session reveals tools and strategies to leverage generative AI effectively for Managed Services and Cybersecurity lead generation and appointment setting.
12:35 PM
Empowering MSPs: Protect your clients effortlessly with Celerium’s Network Defender®
Sponsored by Celerium
Celerium strengthens your security and maximizes ROI with a seamless integration, delivering world-class threat intelligence with ease. Designed specifically for Managed Service Providers (MSPs), the Network Defender® solution protects your clients from ever-evolving cyber threats. With over 18 years of experience, Celerium has been providing cyber security and defense solutions to industries most vulnerable to malicious threats and costly attacks. Join Celerium’s Technical Sales Director, Jon "Sauce" Marinaro, as he breaks down the latest threat landscape facing MSPs, explores essential security solutions to keep your clients’ data secure, and demonstrates how Network Defender® enhances your cybersecurity—quickly and effectively integrating with your existing security stack.
12:55 PM
New Revenue, No Expertise Needed: The Dynamics 365 Advantage for MSPs
Sponsored by TruNorth Dynamics
Join Ole Gjerde, CEO of TruNorth Dynamics, as he explores how MSPs can capitalize on the growing demand for cloud-based business applications by offering Dynamics 365 solutions to their clients—without needing to become experts in the platform. Learn how partnering with TruNorth Dynamics enables MSPs to easily add ERP and CRM offerings to their portfolio, boosting revenue while delivering powerful solutions for clients. We’ll also discuss how to identify Dynamics 365 opportunities, share real-world success stories, and walk you through a simple, low-effort process to start generating new business today.

Speakers

Speakers

Vice President, Channel Solutions
NUSO

Leading our team of Channel Experts, Patrick is focused on delivering the right mix of service, support and resources Partners can leverage to position, deploy and grow with NUSO. Prior to joining NUSO, Patrick spent 13 yrs at Adtran and has been recognized as a CRN Channel Chief for his excellence in leading channel organizations. He started his career in technology and telecommunications at Dell after serving in the US Marine Corps as the Logistics and Embarkation Chief for the 2nd Battalion, 4th Marines
Product Demo by NUSO
Apr 15, 2025 1:15pm
CEO
TruNorth Dynamics

As CEO of TruNorth Dynamics, Ole Gjerde brings a fresh perspective to the Microsoft Dynamics space. With a Computer Science degree from North Dakota State University, his journey includes co-founding an IT services company during his college years. Under his leadership, TruNorth Dynamics evolving from a traditional Business Applications project company to a dynamic, product-focused organization, specializing in innovative Microsoft Dynamics solutions. Ole is known for his strategic approach and adaptability, qualities that have steered his company through significant transformations. As a speaker, he combines insightful business strategies with practical applications, focusing on how businesses can leverage technology for growth. Ole's presentations blend valuable insights with actionable steps, aimed at helping others navigate the complexities of digital transformation.
New Revenue, No Expertise Needed: The Dynamics 365 Advantage for MSPs
Apr 15, 2025 12:55pm
Director of Technical Sales
Celerium

Jon 'Sauce' Marinaro is a seasoned professional in the fields of cybersecurity and deployments, currently leading the Technical Sales team at Celerium. His crucial role in driving strategy in those areas and beyond makes him essential for Celerium's diverse client community. In addition to his role at Celerium, Jon serves as the Chief Information Security Officer (CISO) for an AI-first messaging platform. This expands and informs his efforts through work in compliance and process security, safeguarding sensitive communications for coworkers and users. Jon's work as a Subject Matter Expert (SME) improves and builds up on his work in deployments as his extensive knowledge and hands-on experience in rolling out security solutions at the ground level ensures effective implementation and integration while also informing his ability to work with and explain to executives the needs and abilities of the products organizations use to enhance their security posture and achieve their strategic objectives.
Empowering MSPs: Protect your clients effortlessly with Celerium’s Network Defender®
Apr 15, 2025 12:35pm
Founder, Publisher
The ChannelPro Network

Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.
Opening Remarks
Apr 15, 2025 12:00pm
Founder & Chief Strategist
MSP Mastered | Channel Mastered

A pioneer and leader in the managed services industry, Erick Simpson has been voted the #1 source MSPs seek for advice on running their businesses in North America. He built and sold one of the first MSPs in the industry and grew and coached thousands of IT Solution Providers through their MSP transformation with his MSP Mastered® Methodology for managed services business performance improvement. Erick is an MSP business & channel growth expert, influencer, thought leader, speaker, and author of four best-selling books and over 50 white papers. His strategies help MSPs overcome business challenges to realize consistent, profitable, managed services recurring revenue growth. His industry recognition includes Syncro’s #1 MSP Resource in North America, FeedSpot’s Best MSP Blog, Canalys’ A Top Channel Podcast, A Top Education & Training Program, and A Top Channel Consultancy, Channel Futures’ 7 Thought Leaders Defining the MSP Market, Jay McBain’s 100 Most Visible Channel Leaders, 2 Time ChannelPro 20/20 Visionaries, 2 Time MSP Mentor 250 and SMB Nation’s SMB 150 award recipient.
AI-Powered Sales Mastery: Unleashing Generative Magic for MSP Lead Generation and Appointment Setting
Apr 15, 2025 12:05pm

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