In-Person Event

March 11-12, 2025 | Dallas, Texas

2025 ChannelPro DEFEND: Central

2025 ChannelPro DEFEND: Central

 ChannelPro DEFEND events are specialized conferences designed to equip IT service providers, MSPs, and IT consultants with the latest strategies, tools, and insights needed to protect their clients from cybersecurity threats, while accelerating their security solutions revenue via expert-led sessions, interactive workshops, and networking opportunities with top security vendors.


100% free for qualified channel partners, ChannelPro DEFEND: Central will feature interactive masterclasses led by the channel’s leading cybersecurity practitioners and renowned strategists to empower MSPs with:

✅ Actionable strategies for selling cybersecurity solutions

✅ Critical tips on preventing catastrophic data breaches

✅ Insight into the latest AI-powered tech to strengthen your security posture

✅ Best branding practices and tactics for positioning your business as a trusted security partner

Plus, you will have dedicated networking time with the channel’s most innovative cybersecurity vendors to facilitate striking lucrative deals.

Free hotel room included!

Event Details

Dates

March 11-12, 2025

Multi-Day Event
Location

Dallas, Texas

Venue

Renaissance Dallas North 

Cost

Free for Qualified Channel Partners

Registration
Event Schedule
Sponsors
Cancellation
Additional Info

Event Registration

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Event Schedule

Mar
11
Mar
12

Sessions for Tuesday, March 11, 2025

2:00 PM
Registration and Networking
2:30 PM
Opening Remarks
2:45 PM
Q&A with an Ethical Hacker
Ever wondered what it’s like to be an ethical hacker? Join us for a live Q&A where a seasoned cybersecurity expert shares insights into the world of hacking for good—how vulnerabilities are uncovered, common mistakes companies make, and the latest tools of the trade. This interactive session will give you a firsthand look into ethical hacking, revealing actionable steps to strengthen your defenses and stay ahead of emerging threats. Bring your questions and learn from the best in the business!
3:25 PM
Breakout Sessions - TBD
4:45 PM
Don't Want to Get Sued? Everything You Need to Know in 20 Minutes
It's a dangerous time to be in the tech services industry. Lawsuits can eat up time and money while ruining your reputation. In this can't-miss presentation, legal expert Bradley Gross will share the essential steps you need to take TODAY to guard against legal action.
5:20 PM
There's No ROI in Cybersecurity (Unless You Do These Key Things)
MSPs can't afford to sink time and money into building a cybersecurity practice only to realize a minor bump in revenue. We'll talk to the channel's top vendors about the challenges and opportunities related to security technology. They'll also share essential best practices to make cybersecurity an essential part of your growth strategy.
5:40 PM
MSP March Madness
Get ready for the ultimate showdown of MSP expertise in "MSP March Madness!" Each table will compete by submitting their best answers to thought-provoking questions, and the audience votes for the winning responses, with prizes going to the table that rises to the top.
6:00 PM
CMMC: The Dire Implications for Your MSP
Is your MSP able to turn regulatory pressures into a competitive advantage? As CMMC (Cybersecurity Maturity Model Certification) requirements tighten, MSPs face critical new challenges that will reshape the entire industry. This session provides actionable advice so you can consult on compliance hurdles, manage client expectations, and avoid the consequences of non-compliance.
6:30 PM
ChannelPro Honors
Celebrate excellence at the "ChannelPro Honors," where we recognize and award a local IT channel leader for outstanding leadership, innovation, camaraderie, and commitment to building the industry. Join us in honoring the individuals who are making a difference in Dallas.
6:45 PM
Welcome Cocktail Reception in the Exhibit Hall

Sessions for Wednesday, March 12, 2025

7:30 AM
Networking Breakfast
8:30 AM
Opening Remarks
8:45 AM
New Cybersecurity Services You Aren't Offering (But Should!)
The most popular IT businesses differentiate themselves by delivering solutions that their competitors can't or won't. In this panel discussion, we'll explore the most lucrative services that complement everything else in your portfolio.
10:25 AM
Break
10:35 AM
The Good, Bad, and Ugly: The Biggest Issues Facing Texas MSPs in 2025
What challenges do MSPs in Texas face that others may not? What about money-making opportunities that are exclusive to the Southern region? This panel will explore the most pressing local issues shaping the future of your business and provide insights to help you navigate the year ahead.
12:55 PM
Product & Services Expo Luncheon
2:25 PM
This…isn't….Jeopardy
In this fun twist on the classic format, two brave contestants will answer technology and MSP industry questions that challenge their knowledge and creativity, with one winner walking away with an amazing prize!
2:55 PM
Windows 10 EOL: Don't Squander the Opportunity
Time is ticking, with Windows 10 reaching its End of Life later this year. Just like every EOL of the last 30 year, this part of the hardware refresh cycle is a massive growth opportunity for MSPs. Get expert guidance on: * Crafting tailored upgrade plans that align with client business goals and budgets. * Selling the investment and achieving buy-in * Orchestrating a secure and seamless transition to new, future-proof hardware. * Expanding managed services and pocketing more recurring revenue.
3:25 PM
Building the Perfect Security-powered MSP: Where to Start
People, process, and technology. It's a cliché, but those are the three key areas that every IT business needs to optimize if they want to dominate the marketplace. We're taking a fireside chat approach with three industry experts to discuss how you can leverage cutting edge tech like AI and automation to perfect your personnel, operations, and stack.
4:05 PM
Sponsor Award Voting
4:15 PM
Closing Featured Speaker: TBD
5:15 PM
Closing Remarks, Sponsor Awards & Attendee Giveaways!

Sponsors

Cancellation

Registration Cancellation

ChannelPro events are free for qualified MSPs and IT channel partners. Our staff reviews all registration information, and if the business details you provide on the form do not meet the required qualifications, your registration will be canceled.

If you need to modify or cancel your registration, please email us at events@channelpronetwork.com.

Hotel Cancellation

If you do not attend the event at all and do not send us an email of your cancellation by March 4, 2025, your reservation fee will not be refunded.

Please email us at events@channelpronetwork.com if you need to modify or cancel your hotel reservation.

Additional Info

Event Location

Renaissance Dallas North - 1590 Lyndon B Johnson Freeway - Dallas, TX 75234

The Renaissance Dallas North hotel places you close to the best attractions in the city. Located near the vibrant Las Colinas Business District and only 10 minutes from the Dallas/Fort Worth International Airport, this 12-story hotel invites you into a comfortable and inviting setting.

Parking

Parking is free at the hotel.

 

Registration Terms and Conditions

Our sponsors make ChannelPro Events possible: We are proud to present a showcase of vendor solutions at every event to provide additional learning opportunities and enable channel pros to get one-on-one advice on employing new technologies and services to better serve their clients and their own businesses. Contact information of event registrants is shared with sponsors to allow them to keep you up to date on their solutions.

By attending this event, you consent to being photographed or filmed for promotional use, such as on social media, marketing materials, and our website, to capture and share memorable moments.

All registrants are enrolled in the ChannelPro Insider program and are eligible for free resources. You can unsubscribe at any time.

If you are a resident of California, you can click here CCPA form.

Attendee Code of Conduct

ChannelPro Code of Conduct

Privacy Policy

EH Media LLC privacy policy.

The ChannelPro Network is part of EH Media LLC.

About ChannelPro

The ChannelPro Network is a media company providing targeted business and technology information for IT decision makers and channel partners. Via its websites, live events and quarterly special reports, The ChannelPro Network delivers expert opinion, analysis, news, product reviews, and advice for IT decision makers and channel partners. Perspectives from partners, vendors, distributors, and analysts are spotlighted daily.

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