Virtual Event

August 25, 2026 | 12:00PM ET | Online

DEEP DIVE: Driving Profit with AI & Automation

DEEP DIVE: Driving Profit with AI & Automation

AI and automation are transforming MSP operations right now. In this interactive Deep Dive virtual event, you’ll see how forward-thinking IT providers are using new technology to streamline workflows, boost efficiency, and create profitable new services for their SMB clients. We invite you to ask questions and help shape the conversation in real time!

At this interactive online event we’ll cover:

  • The best tools that streamline workflows and reduce manual tasks.
  • The most profitable services MSPs are packaging with AI and automation.
  • Specific examples of MSP success boosting margins with smart tech.

Don’t miss this incredible online experience, register below!

Event Details

Dates

August 25, 2026 | 12:00PM ET

Location

Online

Registration
Event Schedule
Speakers
Sponsors
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Additional Info

Event Registration

Event Schedule

Aug
25

Sessions for Tuesday, August 25, 2026

12:05 PM
The Secrets of Selling AI-as-a-Service: How to Profit from Innovation

AI is rapidly becoming the foundation of modern MSP operations, with automation capabilities transforming how IT businesses operate. But they're also marketing and selling AI services. That's a golden opportunity for companies looking to differentiate and scale.

In this can't-miss session featuring MSP innovator Ronnie Parisella, we’ll explore the smart tools and AI-powered strategies that top MSPs are using to boost profits. We'll cover the "low hanging fruit" - simple, actionable steps that you can use to build AI into your service offering.

If you want to stay ahead of the curve, don't just join us! Bring your questions to this interactive presentation.

12:35 PM
Sponsor presentations, product demos, partner program updates and more!
2:20 PM
How MSPs Can Win with AI-Driven SEO
Struggling to get more qualified leads despite spending big on a quality website? The problem might be your visibility to AI platforms like ChatGPT, Claude, and Microsoft Copilot. Join a live Q&A with AI SEO expert Naren Patil as he shares how AI is reshaping web visibility. He'll walk through ways you can drive 10x more organic traffic and generate more qualified leads without spending a dime on advertising. We'll welcome your questions during this incredible, live interview.

Speakers

Speakers

Project Manager
Databit

Ronnie Parisella is a Sr. IT Pro with over 25 years experience working in NYC IT Services. Before branching out, Ronnie worked for Charles Schwab & Co., the McGraw-Hill companies, Scholastic Books, MTV, and the New York New Media Association (NYNMA). After co-founding and running a successful MSP for 10 years, he has been a consultant to the industry fitting in where needed, from Help Desk (Have you tried turning it off and on?) to Management Consulting (Have you tried turning yourself off and on?). He has helped build or rebuild over a dozen MSPs and now is focused on excellence in Project Management through tight tracking and controls. He's a frequent contributor to numerous industry publications and was named a leading CTO under age 40 by VAR Business magazine. When not helping others build MSPs, Ronnie collects comics and shoots pool in Upstate NY.
The Secrets of Selling AI-as-a-Service: How to Profit from Innovation
Aug 25, 2026 12:05pm
Founder, Publisher
The ChannelPro Network

Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.
Opening Remarks
Aug 25, 2026 12:00pm
Closing Remarks
Aug 25, 2026 2:45pm

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