8:00 AM
Networking Breakfast
9:15 AM
Selling With Insight: Using Data to Find Hidden Revenue
Most MSPs sit on a goldmine of data without realizing it. This session shows you how to dig into ticket trends, asset details, and security gaps to find new sales opportunities. You’ll learn simple ways to take a data-driven approach and deliver smarter recommendations and stronger proposals
9:45 AM
Balancing Security & Profit - Automated Penetration Testing
Selling vPenTest isn’t about technical depth—it’s about framing the right business risk conversation. This keynote shows MSPs how to position penetration testing around risk, compliance, and revenue protection so clients understand the value quickly. Attendees will learn when to introduce vPenTest, how to handle common objections, and how MSPs are turning it into a scalable, repeatable security offering.
10:05 AM
Zero Trust Endpoint Security
Join us to explore how ThreatLocker has emerged as a leading force in the cybersecurity space by embracing Zero Trust as a foundational framework rather than a simple tool. This session will highlight how a Zero Trust approach redefines security by assuming nothing, validating everything, and proactively reducing attack surfaces to better protect modern organizations.
10:15 AM
Stop the Fire Drills: Forge Security Programs at Scale
Most MSPs deliver “security programs” as a series of urgent one-offs: a questionnaire this week, a policy scramble next week, an audit panic right when everyone’s busy. That approach burns margin and teaches clients that security is chaos. This session shows how to forge security programs at scale by turning security and compliance into a repeatable service cadence: a clear baseline, a monthly rhythm, and a quarterly readiness cycle that produces measurable progress and reusable evidence. You’ll learn how to scope it, package it, and deliver it across your client base without heroics or spreadsheet theater.
10:25 AM
Gold Sponsor Presentation: TD SYNNEX
10:35 AM
The New Era of Mobile Device Management: What You Need to Know
Mobile devices are the new cybersecurity front line—and a major revenue opportunity for MSPs. Learn how to secure Mobile Devices, meet compliance, and turn MDM into recurring revenue.
10:45 AM
Grow Cloud MRR (and Margin) with a Managed Cloud Desktop
Customers are seeking ways to improve reduce costs and increase employee productivity while providing secure operations. This is especially true now as ransomware has become more prevalent.
A Managed Cloud Desktop provides a secure, cost-effective option to adapt to and facilitate the remote work operations that are becoming increasingly common.
By leading with a Cloud approach, MSPs provide customers with a solution that is more secure, easy to use, scalable and flexible with predictable pricing to help your customers reduce management burden on organizations’ IT staff.
11:05 AM
How Not to Get Sued: Local Legal Issues for **North Carolina** MSPs
Back by popular demand, Bradley Gross returns with a hard-hitting session built specifically for **North Carolina** MSPs. It’s a risky time to be in tech services, and one lawsuit can drain your time, money, and reputation. Bradley will break down the biggest legal threats MSPs in the **South** face, the mistakes that spark lawsuits, and the concrete steps you need to take today to protect your business.
11:40 AM
ROI Lightning Round Presentations
12:15 PM
Product & Services Expo Luncheon
1:45 PM
Channel’s Got Talent: MSP Pitch Edition
Want to avoid the after-lunch food coma? Get ready for a fast, fun, and slightly chaotic showdown. In Channel’s Got Talent, four brave attendees will give us their elevator pitch. After getting honest (and perhaps funny) feedback from our judges, they'll try again with a stronger, sharper pitch. The crowd will vote, one champion will emerge, and the winner earns bragging rights and eternal glory.
2:20 PM
How to Automate Your MSP and Scale with AI
Many MSPs want to hop on the automation hype train, but the biggest gains come from fixing workflows and adopting AI internally first. This session will show how to target the right processes and get quick wins without sacrificing security.
2:50 PM
Sticky by Design: How to Leverage Security to Build Client Loyalty
Landing security clients is one thing—keeping them is the real game. During this breakout session, we're diving into the habits, communication rhythms, and service touches that install confidence and ensure contract renewals. Walk away with practical ways to grow business relationships without constantly re-proving your value.
3:20 PM
Expert Tips to Boost Profits: Start by Cutting Costs
Profitability starts with plugging the leaks that are draining your margins. In this session, our expert guests will walk you through the most common cost traps MSPs overlook, from bloated tool stacks to inefficient service delivery. You’ll learn easy, real-world, adjustments that lower expenses fast and set the stage for stronger, more sustainable profit growth.
3:20 PM
Sponsor Awards Voting
4:00 PM
The 4th Quarter Speech: Adjustments You Need to Make to Win the Game
This is the locker-room talk every MSP needs before heading back onto the field. In this inspirational featured session, we'll tie the lessons you've learned at ChannelPro LIVE to practical next steps. We'll deliver a concrete plan to confront the challenges in your business, implement the right strategies, and coach your employees to success.
4:30 PM
Partner in Excellence Award
Help us celebrate greatness at our Partner in Excellence Award Ceremony. We'll recognize a local IT channel legend for their leadership, innovation, camaraderie, and commitment to building the industry.
4:50 PM
Sponsor Awards & Attendee Giveaways!