2024 ChannelPro DEFEND: East

Aug 7th, 2024 to Aug 8th, 2024

Iselin, NJ

Check out our sponsors for this event.

Main Group

Event Details

This event will feature workshops, expanded sessions, and networking time to go deep on all things security. Topics covered include ransomware, phishing, identity verification, backup and data recovery, zero trust principles and more. IT solution providers and managed service providers (MSPs) of all types are encouraged to attend.

Sessions & Networking

August 7th

Opening Keynote: Beyond the Breach: Strategies for Selling Incident Response Exercises

Although can't protect your clients against every type of threat actor, you can offer a clear path to resiliency when a breach occurs. Join incident response expert Robert Burton as he shares how practical tabletop exercises can dramatically improve your MSP's security offering.

You'll discover practical steps to developing and testing your own comprehensive Incident Response Plans, engaging in realistic scenarios, and conduct post-incident reviews for continuous improvement. You'll also learn the secrets to selecting the right third-party partners to supercharge the effectiveness of your response. Bring your thoughts, concerns, and questions - we invite your participation in this interactive session.

Attacking the Insider Threat Problem Head-on

Insider threats are the "friendly fire" of the business world. Employees, former staff, and industry partners can destroy an entire business by misusing technology or allowing threat actors in. Join our panel of experts as they provide real-world examples of insiders abusing their access. They'll detail how those risks could have been mitigated and identify their favorite tools and educational strategies. Follow along as we chart an MSP's role in safeguarding corporate assets from the dangers that lie within.

Presenters:

Matthew Lang, Anthony Oren

The Profitability Problem: How the Wrong Sales Can Ruin an MSP

It’s counterintuitive, but some sales are bad for business.

In this lively panel discussion, we'll explore the best approach to taking on new clients and how vendor relationships can support that effort. The right business partnerships can lead to sustained success without sacrificing must-haves like security. The wrong ones can degrade service quality and obliterate your reputation.

Join our expert vendors as they share practical advice, talk about real world scenarios, and field your insightful questions.

Compliance is More than an Add-On, It's a Moneymaker

Regulatory requirements are a maze for most organizations. But that means IT providers with a strong understanding of compliance have a strong competitive advantage in the marketplace. In this engaging panel discussion, we'll quiz industry experts on the best ways to incorporate compliance consulting into a winning service portfolio. We'll also discuss the dangers your MSP can face if you overpromise and under-deliver in this critically important area of modern business.

Presenters:

Mike Semel, Leia Kupris Shilobod

Welcome Cocktail Reception in the Exhibit Hall

August 8th

Brand New Ways to Use AI to Improve Your Security

In this dynamic session, we unveil six powerful ways AI can strengthen your MSP’s security, foster resilience, and represent the “gold standard” which your clients can emulate.

Discover how to safeguard identities, data, and infrastructure by addressing threats quickly and proactively, automating workflows, harnessing AI-driven analytics, producing technically sound security documentation, and more!

MSPs are in the crosshairs of threat actors. Don't miss this opportunity to build up your own security best practices while leveraging the most incredible, cutting-edge tools available.

Presenters:

Mike Bloomfield, Dawn Sizer

Mastering the Cybersecurity Onboarding Process

Client onboarding is a critical process that sets the tone for a successful and enduring client relationship. When it comes to security services, facilitating a smooth transition is even more important. This session is dedicated to helping you master the art of efficient client onboarding, ensuring a smooth progression from prospect to satisfied client.

Key Highlights:

The Onboarding Journey: Understand the ideal client onboarding process from start to finish while baking in security best practices
Setting Expectations: Explore techniques for meeting and exceeding client expectations
Documentation and Compliance: Discover techniques for gathering information and building process to ensure compliance with applicable laws and industry regulations.

Our experts are ready to share their experiences with mitigating risk while establishing enduring relationships with new customers.

Presenters:

AnnMarie Santamarina

Product & Services Expo Luncheon

Now is the time for you to connect with dozens of channel vendors under one roof! Many attendees consider this the highlight of our events – your chance to meet with the vendors who make your success possible. See product demos, learn about show specials, get updates on partner programs that can offer you training, marketing, financing and more. These conversations will save you money while making you money.

Live Demo: Battle of the Hackers: White Hat vs. a Top Security Expert

Dive into the world of cybersecurity with our live demonstration, "Battle of the Hackers: White Hat versus a Top Security Expert” Witness firsthand as an ethical hacker reveals the art of penetrating networks, using the same techniques that real cybercriminals exploit. Concurrently, a seasoned security professional will demonstrate real-time detection, mitigation, and reporting of these breaches.

This session is a must-attend for IT professionals seeking to fortify their networks against cyber threats. Gain critical insights into the mindset of attackers and the strategies of defenders, improve your preparedness, and learn how to protect your digital assets effectively.

Presenters:

Angela Hogaboom, Tyler Wrightson

Selling UP! Powerful Security-Focused Strategies for Winning Bigger Accounts

Some IT services companies are happy to sell to the smallest of SMB companies. But with many micro-sized accounts, the ROI just isn’t there. In this informative session, we'll share expert guidance on how cybersecurity can help you make the leap up-market.

Learn how to win over decisionmakers and build a service delivery engine to support their needs. Find out how industry partners and peers can be an invaluable resource as you upscale your clientele.

Embrace your opportunity to become the next great security partner for businesses of 50-1000 seats!

Presenters:

Leia Kupris Shilobod, Jennifer Bleam

Closing Keynote: Strengthening Your Cybersecurity Value Proposition: Resources & Advice from CISA

MSPs that add new cybersecurity services can experience a lift in revenues, an uptick in interest from prospective clients, and cement their role as a trusted advisor. Partnering with the Cybersecurity and Infrastructure Security Agency (CISA) makes that journey faster and easier with no-cost tools, training programs, incident response assistance, and best practices guides.

In this dynamic keynote presentation, CISA’s State Coordinator Christopher Kay will speak to the challenges MSPs face in today’s threat landscape. Then he’ll highlight actionable steps that CISA partners can take to foster sustainable growth in their cybersecurity practice. Time will be reserved for Q&A and we invite you to bring your questions to this interactive session.

Presenters:

Christopher Kay

Titanium

Gold

Silver

Silver Classic

Bronze

Breakout

Cocktail Reception Host

Association Partner

Location Info

515 US Highway 1 South Iselin, NJ 08830

Delta Woodbridge

515 US Highway 1 South

Iselin, NJ 08830

Nestled in Iselin, Delta hotel near Woodbridge Township, NJ, has been thoughtfully designed with the frequent traveler in mind. Take advantage of its modern hotel amenities, including an American restaurant, a 24 hour fitness center and an indoor and outdoor saltwater pool. At the end of a busy day in Iselin, NJ, feel right at home in their spacious hotel rooms and suites, featuring plush bedding, complimentary WiFi and flat-screen TVs.

Event attendees can book hotel room(s) at a discount rate through the event registration form.

Agenda

Event Time Zone:

US Eastern (UTC-05:00)

Wednesday, August 7th
Time	Activity
2:00pm to 2:30pm	Registration and Networking
2:30pm to 2:45pm	Opening Remarks
2:45pm to 3:15pm	Opening Keynote: Beyond the Breach: Strategies for Selling Incident Response Exercises
3:15pm to 3:25pm	Gold Sponsor Presentation: NUSO
3:25pm to 3:35pm	Gold Sponsor Presentation: LastPass
3:35pm to 3:45pm	Gold Sponsor Presentation: SaaSAssure
3:55pm to 4:25pm	Breakout Session Presented by Blokworx
3:55pm to 4:25pm	Breakout Session Presented by SonicWall
3:55pm to 4:25pm	Breakout Session Presented by Inky
4:35pm to 5:05pm	Breakout Session Presented by Rythmz
4:35pm to 5:05pm	Breakout Session Presented by ThreatLocker
5:15pm to 5:25pm	The Cecilia Galvin Scholarship, presented by the CompTIA Community and The ChannelPro Network
5:25pm to 5:55pm	Attacking the Insider Threat Problem Head-on
5:55pm to 6:15pm	The Profitability Problem: How the Wrong Sales Can Ruin an MSP
6:15pm to 6:45pm	Compliance is More than an Add-On, It's a Moneymaker
6:45pm to 8:45pm	Welcome Cocktail Reception in the Exhibit Hall

Thursday, August 8th
Time	Activity
7:30am to 8:30am	Networking Breakfast
8:30am to 8:45am	Opening Remarks
8:45am to 9:15am	Brand New Ways to Use AI to Improve Your Security
9:15am to 9:40am	Titanium Sponsor Presentation: SonicWall
9:40am to 9:50am	Gold Sponsor Presentation: Arrow
9:50am to 10:00am	Gold Sponsor Presentation: ConnectWise
10:00am to 10:10am	Gold Sponsor Presentation: Galactic Advisors
10:10am to 10:20am	Gold Sponsor Presentation: InsightCyber
10:20am to 10:30am	Gold Sponsor Presentation: Inky
10:30am to 10:40am	Break
10:40am to 11:10am	Mastering the Cybersecurity Onboarding Process
11:10am to 11:35am	Titanium Sponsor Presentation: Kaseya IT Complete
11:35am to 11:45am	Gold Sponsor Presentation: Rythmz
11:45am to 11:55am	Gold Sponsor Presentation: TD Synnex
11:55am to 12:05pm	Gold Sponsor Presentation: ThreatLocker
12:05pm to 12:15pm	Gold Sponsor Presentation: US Signal
12:15pm to 12:25pm	Gold Sponsor Presentation: Moovila
12:25pm to 1:00pm	ROI Lightning Round Presentations
1:00pm to 2:30pm	Product & Services Expo Luncheon
2:30pm to 3:15pm	Live Demo: Battle of the Hackers: White Hat vs. a Top Security Expert
3:15pm to 3:45pm	Selling UP! Powerful Security-Focused Strategies for Winning Bigger Accounts
3:45pm to 3:55pm	Sponsor Awards Voting
3:55pm to 4:55pm	Closing Keynote: Strengthening Your Cybersecurity Value Proposition: Resources & Advice from CISA
4:55pm to 5:15pm	Closing Remarks, Awards, and Giveaways

Presenters

Session Speakers

Angela Hogaboom

Angela Hogaboom is a Cybersecurity Professional and Sales Director at SugarShot, a cybersecurity and IT services firm headquartered in Los Angeles. Angela carries multiple certifications in Cybersecurity, IT Operations, Network, and Project Management. Her focus is on building solutions and strategies that increase operational efficiency and... more

AnnMarie Santamarina

AnnMarie Santamarina, author, consultant, + connection coach, leverages 25+ years in IT leadership to guide individuals globally through her transformative coaching program, "Moving From Autopilot to Intentionally Connected." With a unique perspective honed from two decades as an MSP owner + thirty years in the IT industry, she is passionate... more

Anthony Oren

Anthony Oren is the owner of Nero Consulting, a Managed Service Security Provider, which helps companies use technology to succeed and stay secure! Today Anthony and his team continuously study the foundations, frameworks, best practices and trends to create the best security policies and postures for clients. They’ve recently been ranked #20 out... more

Christopher Kay

Christopher Kay is New Jersey’s Cybersecurity State Coordinator for the U.S. Department of Homeland Security, Cybersecurity and Infrastructure Security Agency (CISA). He retired as a Captain from the New Jersey State Police with over 22 years of experience in assignments involving personal, cyber, and physical risk management. Chris is an Army... more

Dawn Sizer

Dawn Sizer is a CEO and technologist with security, training, and policy specializations. She can make complex technical information relatable for any audience. This is showcased in her writings, speaking engagements, her MSP (3rd Element), and podcast (Rebel Executives). 3rd Element incorporated in 2005 and has made CRN’s MSP 500 list for... more

Jennifer Bleam

Jennifer Bleam is an award-winning speaker, a respected leader in the IT channel, and 2-time best-selling author. Her book “Simplified Cybersecurity Sales For MSPs” (available on Amazon and Audible) has over 125 reviews and MSPs can’t stop raving about it. She has had the privilege of speaking at countless industry events including ones hosted by... more

Leia Kupris Shilobod

Leia Kupris Shilobod, CISM, CCP is the CEO and CSO of CompliancyIT, author of Cyber Warfare: Protecting Your Business From Total Annihilation and co-producer of the documentary "Cybercrime: The Dark Web Uncovered." As a cyber security advisor and compliance subject matter expert, Leia is a sought-after speaker. To help empower companies to create... more

Matthew Lang

As the Director of Cyber Security Practice at SVAM International, Matthew works within SVAM’s Cyber Security team, primarily focused in the areas of cybersecurity consulting, proactive risk management, digital identity, cyber defense, response and remediation services, and managed security services, catering to all industries. Matthew has 20 years... more

Mike Bloomfield

Mike Bloomfield is the President Geek of Tekie Geek, a Staten Island-based MSP that offers IT services such as cybersecurity, cloud computing, and unified communication. With over 20 years of IT expertise, Mike has become an Amazon best-selling author of several books on IT security. He is also a board member of various organizations and a... more

Mike Semel

Mike Semel is recognized as a thought leader in the IT, compliance and business continuity industries. He is the President and Complianceologist at Semel Consulting, focused on regulatory compliance and Business Continuity planning. Mike is a CMMC Certified Assessor (CCA), CMMC Certified Professional (CCP), CMMC Registered Practitioner, Certified... more

Tyler Wrightson

Tyler is the founder of Leet Cyber Security, which helps organizations solve their technical cyber security challenges. Leet focuses on offensive security services such as Penetration Testing and Red Teaming to secure organizations against real world attackers. Tyler has over twenty years of experience in the IT security field across many... more

Michael Siggins

Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also... more

Videos

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Educating, Connecting, and Empowering the IT Channel

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2024 ChannelPro DEFEND: East

Check out our sponsors for this event.

Main Group

Sessions & Networking

August 7th

Opening Keynote: Beyond the Breach: Strategies for Selling Incident Response Exercises

Attacking the Insider Threat Problem Head-on

The Profitability Problem: How the Wrong Sales Can Ruin an MSP

Compliance is More than an Add-On, It's a Moneymaker

Welcome Cocktail Reception in the Exhibit Hall

August 8th

Brand New Ways to Use AI to Improve Your Security

Mastering the Cybersecurity Onboarding Process

Product & Services Expo Luncheon

Live Demo: Battle of the Hackers: White Hat vs. a Top Security Expert

Selling UP! Powerful Security-Focused Strategies for Winning Bigger Accounts

Closing Keynote: Strengthening Your Cybersecurity Value Proposition: Resources & Advice from CISA

Titanium

Gold

Silver

Silver Classic

Bronze

Breakout

Cocktail Reception Host

Association Partner

DJ Sponsor

Session Speakers

Educating, Connecting, and Empowering the IT Channel