Zac Cramer

CEO

IT Assurance

Zac Cramer is the founder and CEO of IT Assurance, just another mid-sized MSP - until you notice their entire business model flips conventional IT wisdom. While the industry chases automation and AI, Zac built a company that stubbornly puts humans first, proving that technology works best when it enables connections rather than replaces them. Under their leadership, IT Assurance has become known for something rare in tech: a team that genuinely loves showing up to work (yes, even the help desk). Never content with just one challenge, Zac also serves as an EOS Implementer for other MSPs, speaking both "tech" and "business" fluently. When not revolutionizing IT services, they can be found enthusiastically explaining airport infrastructure to unsuspecting victims - ask them about the penalty box at O'Hare or Blucifer, the murderous blue horse statue at Denver International.

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2025 ChannelPro LIVE: Chicago

April 1-2, 2025 | Chicago, Illinois

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