Jeannine Edwards

Sr. Director, Channel Marketing

Jeannine is the Sr. Director, Channel Marketing at StorageCraft. In this role, Jeannine is responsible for the strategy and execution for channel engagement and enablement in North America. She's passionate about representing the channel's interest in all things StorageCraft.  This includes collaborative efforts around channel education and communication and ensuring partners are readied to sell and support StorageCraft's robust Business Continuity platform. 

Jeannine is probably best known for her work at ConnectWise. In her almost nine-year tenure there, Jeannine worked as the Sr. Director, ConnectWise Platform and Director, ConnectWise Community. In her Platform role, Jeannine ensured ConnectWise was a highly customizable application, enabling partners to extend and build upon it through robust APIs and a comprehensive software development kit (SDK). She was also responsible for the strategy and direction of the official ConnectWise vendor program, Invent, cultivating integration partner and vendor relationships, as well as the ConnectWise Marketplace. 

Jeannine stepped into the Platform role after positioning Community as a differentiator for ConnectWise in the IT solution provider Channel. Jeannine and her team drove a unique set of feedback conduits via virtual and face-to-face engagements. She transformed IT Nation, the company’s annual customer event to the strongest and most-respected IT Solution Provider event platform. Additionally, Jeannine launched the ConnectWise regional user groups, a global face-to-face networking strategy resulting in unparalleled customer engagement.

Jeannine is a well-known figure in the industry. Her experience spans vendor program development, research analysis, two-tier distribution, and partner profitability within the channel community. Jeannine has been recognized as a CRN Power 100 Women of the Channel five times, named as an MSP Mentor "Locked in the NOC" honoree, and included in the SMB PC Magazine SMB150 Power Players. 

Jeannine holds a Bachelor’s degree in advertising from the University of Florida (go Gators).