Raised on a cattle farm in Northern Michigan, Bruce McCully learned what hard work really meant. At school, his teachers said he should aspire to be a school bus driver like his dad. Bruce tinkered on borrowed school computers from an early age. His tinkering got so bad that his dad warned if he didn’t learn how to engage others, he might as well be slinging sh%t. His passion for technology would only get him so far, unless he could communicate with others about it. Having built a $10 million IT security firm over the past 20 years, Bruce found his voice in C-suites—helping nontechnical teams understand strategic risks and liabilities with technology. Bruce is a business coach and avid speaker on security.