Melissa Hockenberry

Owner

First Things First Training and Consulting

Melissa Hockenberry, owner of First Things First Training and Consulting, brings over 30 years of experience helping organization, from Fortune 500 giants to nonprofits, build stronger, more resilient customer relationships. With 18+ years at Autotask, Datto, and Kaseya, Melissa understands the unique pressures MSPs face and the operational chaos they navigate daily.

Melissa specializes in helping MSPs uncover hidden friction points in their client experience using her proprietary “client goggles” method—a practical framework that gains insight from your external and internal clients and turns it into steps for improvement. Her coaching is tailored to the fast-paced MSP environment, offering actionable strategies that drive retention and revenue without adding complexity.

If you're ready to see your business through your clients’ eyea and fix what’s costing you growth, connect with Melissa. You’ll gain clarity on where to start and how to take the first steps.

Speaking Events

In-Person Event

2026 ChannelPro LIVE: Parsippany

August 11 - 12, 2026 | Parsippany, New Jersey
New Jersey's must-attend MSP event is back. Join us for practical strategies to grow recurring revenue. Now includes a one day DEFEND cybersecurity workshop!

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