The ChannelPro NetworkAdvertise

In-Person Event

April 1-2, 2025 | Chicago, Illinois

2025 ChannelPro LIVE: Chicago

Hyatt Regency Schaumburg-Chicago 

2025 ChannelPro LIVE: Chicago

ChannelPro LIVE events are dynamic, in-person conferences tailored for IT service providers, MSPs, system integrators, and VARs who are looking to enhance their business strategies.

100% free for qualified channel partners, ChannelPro LIVE: Chicago will feature interactive masterclasses led by the Channel’s leading practitioners and renowned strategists to empower MSPs to:

✅ Accelerate revenue and boost productivity

✅ Strategically leverage AI to improve efficiency and customer experiences

✅ Mitigate data breach risk

✅ Sustain a competitive advantage in any economy

Plus, you will have dedicated networking time with the channel’s most innovative vendors to facilitate striking lucrative deals.

Free hotel room included! (Separate registration required)

Add to Calendar

Event Details

Dates

April 1-2, 2025

Multi-Day Event
Location

Chicago, Illinois

Venue

Hyatt Regency Schaumburg-Chicago 

Cost

Free for Qualified Attendees

Registration
Event Schedule
Speakers
Sponsors
Cancellation
Additional Info

Event Registration

Event Schedule

Apr
1
Apr
2

Sessions for Tuesday, April 1, 2025

3:30 PM
Registration opens - AGENDA SUBJECT TO CHANGE - watch this space
4:00 PM
Welcome Remarks
Michael Siggins
Founder, Publisher
The ChannelPro Network
4:15 PM
New Services You Aren't Offered (But Should!)
Learn More
Ronnie Parisella
Project Manager
Databit
Jonathan Browning
Executive Director
The ChannelPro Network
Nate Sheen
President
Astoria
The most popular IT businesses differentiate themselves by delivering solutions that their competitors can't or won't. In this panel discussion, we'll explore the most lucrative services that complement everything else in your portfolio.
4:45 PM
10 Tips for Using AI to Streamline Your MSP's Operations
Zac Cramer
CEO
IT Assurance
5:05 PM
The Key to Unlocking Big Profits: What Vendors Know That MSPs Often Don't
Learn More
Jonathan Browning
Executive Director
The ChannelPro Network
Tired of investing in new services that barely move the needle? In this dynamic session, we'll ask some of the channel's top vendors about the technologies, techniques, and strategies they recommend for generating recurring revenue. Don’t miss the chance to ask your questions and learn the secrets that could transform your bottom line!
5:20 PM
Voting
5:35 PM
ChannelPro Partner in Excellence Award Ceremony
Learn More
Celebrate excellence at the "ChannelPro Partner in Excellence Award Ceremony," where we recognize and award a local IT channel leader for outstanding leadership, innovation, camaraderie, and commitment to building the industry. Join us in honoring the individuals who are making a difference in Chicago.
5:50 PM
Welcome Cocktail Reception in the Exhibit Hall

Sessions for Wednesday, April 2, 2025

8:30 AM
Networking Breakfast
9:30 AM
Welcome Remarks
Michael Siggins
Founder, Publisher
The ChannelPro Network
9:45 AM
The Good, Bad, and Ugly: The Biggest Issues Facing Illinois MSPs in 2025
Learn More
Jonathan Browning
Executive Director
The ChannelPro Network
AnnMarie Santamarina
CEO
AMS Unlimited
What challenges do MSPs in Illinois face that others may not? What about money-making opportunities that are exclusive to the Midwest region? This panel will explore the most pressing local issues shaping the future of your business and provide insights to help you navigate the year ahead.
10:15 AM
Sponsor presentations, product demos, partner program updates and more!
11:05 AM
Break
11:15 AM
Building the Perfect AI-powered MSP: Where to Start
Learn More
Ronnie Parisella
Project Manager
Databit
Corey Kirkendoll
President/CEO
5K Technical Services
Jonathan Browning
Executive Director
The ChannelPro Network
Kelly Stone
CEO
Ironstone Strategy
People, process, and technology. It's a cliché, but those are the three key areas that every IT business needs to optimize if they want to dominate the marketplace. We're taking a fireside chat approach with three industry experts to discuss how you can leverage cutting edge tech like AI and automation to perfect your personnel, operations, and stack.
12:00 PM
Sponsor presentations, product demos, partner program updates and more!
1:00 PM
Product & Services Expo Luncheon
2:30 PM
This…isn't…Jeopardy: The Game
Learn More
Matt Whitlock
Online Director, Technical Editor
ChannelPro
In this fun twist on the classic format, two brave contestants will answer technology and MSP industry questions that challenge their knowledge and creativity, with one winner walking away with an amazing prize!
3:10 PM
Windows 10 EOL: Don't Squander the Opportunity
Learn More
Corey Kirkendoll
President/CEO
5K Technical Services
Jonathan Browning
Executive Director
The ChannelPro Network
Zac Cramer
CEO
IT Assurance
Time is ticking, with Windows 10 reaching its End of Life later this year. Just like every EOL of the last 30 year, this part of the hardware refresh cycle is a massive growth opportunity for MSPs. Get expert guidance on: * Crafting tailored upgrade plans that align with client business goals and budgets. * Selling the investment and achieving buy-in * Orchestrating a secure and seamless transition to new, future-proof hardware. * Expanding managed services and pocketing more recurring revenue.
3:40 PM
Sponsor Awards Voting
4:00 PM
Bad Blood: How to Turn Client Offboarding into a Win
Learn More
Jonathan Browning
Executive Director
The ChannelPro Network
AnnMarie Santamarina
CEO
AMS Unlimited
Kelly Stone
CEO
Ironstone Strategy
In this dynamic session, we're talking about the most intensely emotional moment in an MSP's career: being fired by or having to let go of a valued customer. We'll walk through best practices for salvaging a damaged client relationship. We'll discuss the criteria you should use to determine things are broken beyond repair. Then we'll provide a detailed roadmap for making a graceful exit. If you play your cards right, you may even turn a heartbreak into new business.
4:30 PM
How MSPs Can Partner with CISA to Improve Security and Make More Money
Learn More
Wei Chen Lin
Cybersecurity Advisor (CSA)
Cybersecurity and Infrastructure Security Agency (CISA)
MSPs that add new cybersecurity services can experience a lift in revenues, an uptick in interest from prospective clients, and cement their role as a trusted advisor. Partnering with the Cybersecurity and Infrastructure Security Agency (CISA) makes that journey faster. In this dynamic keynote presentation, CISA’s Supervisory Cybersecurity Advisor for the Midwest region, Wei Chen Lin will speak to the challenges MSPs face in today’s threat landscape. Then he’ll highlight actionable steps that CISA partners can take to foster sustainable growth in their cybersecurity practice. Time will be reserved for Q&A and we invite you to bring your questions to this interactive session.
5:30 PM
Closing Remarks, Sponsor Awards & Attendee Giveaways!

Speakers

Speakers

Jonathan Browning
Executive Director
The ChannelPro Network
Learn More

Jonathan Browning joined ChannelPro as the executive editor in 2023. His goal is to serve the channel community by covering the issues that matter most to MSPs, VARs, technology integrators, and IT consultants. He has successfully served in marketing, sales, and IT leadership positions throughout his career, including roughly six years in marketing director roles for Massachusetts-based managed services providers.
New Services You Aren't Offered (But Should!)
Apr 1, 2025 4:15pm
The Key to Unlocking Big Profits: What Vendors Know That MSPs Often Don't
Apr 1, 2025 5:05pm
The Good, Bad, and Ugly: The Biggest Issues Facing Illinois MSPs in 2025
Apr 2, 2025 9:45am
Building the Perfect AI-powered MSP: Where to Start
Apr 2, 2025 11:15am
Windows 10 EOL: Don't Squander the Opportunity
Apr 2, 2025 3:10pm
Bad Blood: How to Turn Client Offboarding into a Win
Apr 2, 2025 4:00pm
Wei Chen Lin
Cybersecurity Advisor (CSA)
Cybersecurity and Infrastructure Security Agency (CISA)
Learn More

Wei Chen Lin serves as a Cybersecurity Advisor (CSA) with the Cybersecurity and Infrastructure Security Agency (CISA), where he supports CISA’s mission of strengthening the security and resilience of the nation’s critical infrastructure. As a CSA, Wei Chen conducts various cyber preparedness, risk mitigation, incident response coordination, and outreach activities. Mr. Lin is a licensed attorney in Illinois and a Certified Information Systems Security Professional (CISSP). He earned a Juris Doctor (JD) degree with a Certificate in Health Law from DePaul University College of Law, and a Bachelor of Science (BS) degree in Information Assurance and Security Engineering fromDePaul University.
How MSPs Can Partner with CISA to Improve Security and Make More Money
Apr 2, 2025 4:30pm
Zac Cramer
CEO
IT Assurance
Learn More

Zac Cramer is the founder and CEO of IT Assurance, just another mid-sized MSP - until you notice their entire business model flips conventional IT wisdom. While the industry chases automation and AI, Zac built a company that stubbornly puts humans first, proving that technology works best when it enables connections rather than replaces them. Under their leadership, IT Assurance has become known for something rare in tech: a team that genuinely loves showing up to work (yes, even the help desk). Never content with just one challenge, Zac also serves as an EOS Implementer for other MSPs, speaking both "tech" and "business" fluently. When not revolutionizing IT services, they can be found enthusiastically explaining airport infrastructure to unsuspecting victims - ask them about the penalty box at O'Hare or Blucifer, the murderous blue horse statue at Denver International.
10 Tips for Using AI to Streamline Your MSP's Operations
Apr 1, 2025 4:45pm
Windows 10 EOL: Don't Squander the Opportunity
Apr 2, 2025 3:10pm
Corey Kirkendoll
President/CEO
5K Technical Services
Learn More

Corey Kirkendoll, President and CEO of 5K Technical Services, heads a leading Managed Service Provider (MSP) serving SMBs in North Texas. With over 30 years of experience in Information Services and technology, Corey held pivotal roles at IBM, Cisco Systems, Dell, EMC, and VMware. Recognized for expertise in IT and Cyber Security, Corey's leadership drives rapid growth and industry benchmarks for MSPs nationwide. Corey prioritizes process-oriented excellence in security and compliance, setting industry standards. Beyond corporate duties, he is a prominent speaker and author, contributing to CompTIA and serving on various boards promoting diversity and inclusion. As former chair of CompTIA Managed Services Executive Council, his influence extends to Channel Advisory Boards and garnered accolades like the CompTIA Community Leadership award and ChannelPro Peer of the Year. Corey, a Tech Titan, holds certifications including CCIE, CISSP, and CCSA, and multiple degrees from Jones International University. Engaged in continuous learning, he graduated from SBA Emerging Leaders and Goldman Sachs SB 10K Programs.
Building the Perfect AI-powered MSP: Where to Start
Apr 2, 2025 11:15am
Windows 10 EOL: Don't Squander the Opportunity
Apr 2, 2025 3:10pm
Ronnie Parisella
Project Manager
Databit
Learn More

Ronnie Parisella is a Sr. IT Pro with over 25 years experience working in NYC IT Services. Before branching out, Ronnie worked for Charles Schwab & Co., the McGraw-Hill companies, Scholastic Books, MTV, and the New York New Media Association (NYNMA). After co-founding and running a successful MSP for 10 years, he has been a consultant to the industry fitting in where needed, from Help Desk (Have you tried turning it off and on?) to Management Consulting (Have you tried turning yourself off and on?). He has helped build or rebuild over a dozen MSPs and now is focused on excellence in Project Management through tight tracking and controls. He's a frequent contributor to numerous industry publications and was named a leading CTO under age 40 by VAR Business magazine. When not helping others build MSPs, Ronnie collects comics and shoots pool in Upstate NY.
New Services You Aren't Offered (But Should!)
Apr 1, 2025 4:15pm
Building the Perfect AI-powered MSP: Where to Start
Apr 2, 2025 11:15am
AnnMarie Santamarina
CEO
AMS Unlimited
Learn More

AnnMarie Santamarina, author, consultant, + connection coach, leverages 25+ years in IT leadership to guide individuals globally through her transformative coaching program, "Moving From Autopilot to Intentionally Connected." With a unique perspective honed from two decades as an MSP owner + thirty years in the IT industry, she is passionate about helping her clients effect profound life changes through purposeful action. Based in NYC, AnnMarie is a travel enthusiast who draws inspiration from connecting with others throughout the globe.
The Good, Bad, and Ugly: The Biggest Issues Facing Illinois MSPs in 2025
Apr 2, 2025 9:45am
Bad Blood: How to Turn Client Offboarding into a Win
Apr 2, 2025 4:00pm
Nate Sheen
President
Astoria
Learn More

Nate is a visionary entrepreneur and the founder of Astoria, a leading Managed Service Provider (MSP) dedicated to empowering businesses through innovative IT services and cybersecurity solutions. Astoria is based in the Cleveland Ohio Market and has clients in 5 states. Nate also serves as the Presient of the Board of Directors for his hometown Habitat for Humanity Affiliate. Nate believes greatly in creating a better world for everyone. Outside of work, Nate is deeply committed to his family and enjoys peaceful, introspective activities like hiking, kayaking and gardening. His leadership, vision, and dedication to both his clients and his community set him apart as a transformative figure in the tech industry and beyond.
New Services You Aren't Offered (But Should!)
Apr 1, 2025 4:15pm
Michael Siggins
Founder, Publisher
The ChannelPro Network
Learn More

Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.
Welcome Remarks
Apr 1, 2025 4:00pm
Welcome Remarks
Apr 2, 2025 9:30am
Kelly Stone
CEO
Ironstone Strategy
Learn More

Kelly Stone is a creative marketer with a wide variety of experience in the channel, helping small- and medium-sized businesses tell their stories in ways and places that sell.
Building the Perfect AI-powered MSP: Where to Start
Apr 2, 2025 11:15am
Bad Blood: How to Turn Client Offboarding into a Win
Apr 2, 2025 4:00pm
Matt Whitlock
Online Director, Technical Editor
ChannelPro
Learn More

Matt Whitlock is responsible for the strategic direction and technical content of ChannelProNetwork.com. He brings more than 20 years’ experience working in the technology industry to his reviews, analysis, and general musings about all things gadget and gear. Matt’s decade of experience in online media, community management, and web development has been instrumental in propelling the ChannelPro brand into the digital future. Matt also lends his vocal talent (and sense of humor) as host for the ChannelPro Weekly Podcast, a weekly audio program specifically tailored for resellers, VARs, MSPs, and system builders. His spare time is devoted primarily to his wife and two wonderful children as sports cheerleader, amateur chauffeur, opener of jars, target for NERF bullets, maker of coffee and sandwiches, changer of AA and AAA batteries, and fixer of computers.
This…isn't…Jeopardy: The Game
Apr 2, 2025 2:30pm

Sponsors

Cancellation

Registration Cancellation

ChannelPro events are free for qualified MSPs and IT channel partners. Our staff reviews all registration information, and if the business details you provide on the form do not meet the required qualifications, your registration will be canceled.

If you need to modify or cancel your registration, please email us at events@channelpronetwork.com.

Hotel Cancellation

If you do not attend the event at all and do not send us an email of your cancellation by March 25, 2025, your reservation fee will not be refunded.

Please email us at events@channelpronetwork.com if you need to modify or cancel your hotel reservation.

Additional Info

Event Location:

Hyatt Regency Schaumburg - 1800 East Golf Road - Schaumburg, IL 60173

The Hyatt Regency Schaumburg offers modern upscale accommodations just 15 minutes from O’Hare Airport, 30 minutes from downtown Chicago, and minutes from Schaumburg business offices. Stay at the best upscale hotel in Schaumburg near Woodfield Mall.

Parking

Parking is free at the hotel.

Registration Terms and Conditions

Our sponsors make ChannelPro Events possible: We are proud to present a showcase of vendor solutions at every event to provide additional learning opportunities and enable channel pros to get one-on-one advice on employing new technologies and services to better serve their clients and their own businesses. Contact information of event registrants is shared with sponsors to allow them to keep you up to date on their solutions.

By attending this event, you consent to being photographed or filmed for promotional use, such as on social media, marketing materials, and our website, to capture and share memorable moments.

All registrants are enrolled in the ChannelPro Insider program and are eligible for free resources. You can unsubscribe at any time.

If you are a resident of California, you can click here CCPA form.

Attendee Code of Conduct

ChannelPro Code of Conduct

Privacy Policy

EH Media LLC privacy policy.

The ChannelPro Network is part of EH Media LLC.

About ChannelPro

The ChannelPro Network is a media company providing targeted business and technology information for IT decision makers and channel partners. Via its websites, live events and quarterly special reports, The ChannelPro Network delivers expert opinion, analysis, news, product reviews, and advice for IT decision makers and channel partners. Perspectives from partners, vendors, distributors, and analysts are spotlighted daily.

Registration Terms and Conditions

Our sponsors make ChannelPro Events possible: We are proud to present a showcase of vendor solutions at every event to provide additional learning opportunities and enable channel pros to get one-on-one advice on employing new technologies and services to better serve their clients and their own businesses. Contact information of event registrants is shared with sponsors to allow them to keep you up to date on their solutions.

By attending this event, you consent to being photographed or filmed for promotional use, such as on social media, marketing materials, and our website, to capture and share memorable moments.

All registrants are enrolled in the ChannelPro Insider program and are eligible for free resources. You can unsubscribe at any time.

If you are a resident of California, you can click here CCPA form.

Attendee Code of Conduct

ChannelPro Code of Conduct

Privacy Policy

EH Media LLC privacy policy.

The ChannelPro Network is part of EH Media LLC.

About ChannelPro

The ChannelPro Network is a media company providing targeted business and technology information for IT decision makers and channel partners. Via its websites, live events and quarterly special reports, The ChannelPro Network delivers expert opinion, analysis, news, product reviews, and advice for IT decision makers and channel partners. Perspectives from partners, vendors, distributors, and analysts are spotlighted daily.

Explore ChannelPro

Reach Our Audience

Copyright © ChannelPro Network. All rights reserved. All trademarks, logos, and copyrights are property of their respective owners.