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Virtual Event

August 19, 2025 | 12pm ET | Online

MSP 2.0 The New & Improved MSP Model

MSP 2.0 The New & Improved MSP Model

Get Ready for Liftoff! MSP 2.0 Is The New & Improved MSP Model

The Managed Services model is evolving—and so is the way you win business. To stay relevant and indispensable, MSPs must adapt to shifting client expectations, embrace emerging technologies, and sharpen their sales strategies.

This fast-paced virtual event will show you how to rocket past the competition by converting more cold leads. You’ll get real numbers, proven sales scripts, and field-tested results. We’ll also cover how to leverage strategic partnerships to create more compelling offers and streamline internal operations.

Whether you’re expanding your portfolio or reworking your pitch, this is your launchpad. Are you ready for liftoff?

Event Details

Dates

August 19, 2025 | 12pm ET

Location

Online

Registration
Event Schedule
Speakers
Sponsors
Cancellation
Additional Info

Event Registration

Event Schedule

Aug
19

Sessions for Tuesday, August 19, 2025

12:00 PM
Opening Remarks
Michael Siggins
Founder, Publisher
The ChannelPro Network
12:05 PM
Booked Solid: How Modern MSPs Fill Their Sales Funnel
Learn More
Ian Richardson
Founder & CEO
Fox & Crow Group
In the MSP 2.0 era, IT providers win by building lead gen engines that consistently turn cold prospects into recurring revenue. Join this interactive session to learn how they do it. We’ll deliver practical advice on targeting and qualifying prospects, as well as creative outreach tactics to achieve a $30K MRR pipeline before the end of the year. Expect real numbers, proven scripts, and field-tested results. Bring your questions and insights, we’re here to help you close more business.
12:35 PM
The Impact of Marketing: How Lead Generation can Bring Net New Opportunities your Way
Learn More
Sponsored by Channel Hunters
Helen Rivers
Account Manager
Channel Hunters
It can be stressful, as a business owner or sales associate, when you aren't getting enough net new opportunities. This is something most businesses run into, organic growth over the first few years, then it drops off. Let's face it, referrals and word of mouth leads are great, but what will you do when they dwindle down? That's where Channel Hunters comes in! We will get your Ideal Client Profile (ICP), the verticals you work in, and the distance you would like to travel for the opportunities then we set appointments on your calendar. This is something we've been doing for 3 years now, without contracts, with guarantees and we're your partner in this. We will work with our clients to ensure success.
12:55 PM
The Tech Gap That Is Costing Your Clients
Learn More
Brian Weiss
CEO & Chief AI Officer
ITECH Solutions
If you aren’t planning for tomorrow’s technology landscape, you’re already losing ground. In this featured interview, industry leader and MSP CEO Brian J. Weiss will field questions on the tools, partnerships, and frameworks that are reshaping the IT channel. He’ll also share the top 3 profitable, real-world strategies for evolving your service delivery. Bring your questions and best practices to this interactive session, we welcome your participation!

Speakers

Speakers

Ian Richardson
Founder & CEO
Fox & Crow Group
Learn More

Nationally recognized as a leader in Managed Services, Ian Richardson is Founder & Principal Consultant at Fox & Crow Group, and Managing Partner of Richardson & Richardson Consulting. After a 16 year career as the founder & CEO of Doberman Tech, Ian sold his MSP at the end of 2021. That experience opened doors into a new career focused on helping fellow MSP owners scale & sell their companies. When not working with fellow entrepreneurs, Ian enjoys time with his wife & business partner Carrie, as well as their three children & dog. Look for them out around the country in #pennythevan!
Booked Solid: How Modern MSPs Fill Their Sales Funnel
Aug 19, 2025 12:05pm
Helen Rivers
Account Manager
Channel Hunters
Learn More

Helen is a USF Alumni -- Go Bulls! She is an experienced Sales Representative and Account Manager, adept in marketing and lead generation for the IT industry. For the last 5 years, she has been focused on creating customized marketing campaigns to help drive business growth (both tele- campaigns and digital). She is a Maryland native who has come back here, part time, to be with her daughter while she attends college. She also has a granddog named Ember.
The Impact of Marketing: How Lead Generation can Bring Net New Opportunities your Way
Aug 19, 2025 12:35pm
Michael Siggins
Founder, Publisher
The ChannelPro Network
Learn More

Michael Siggins is the founder and publisher of The ChannelPro Network. Since March 2007 the network has been providing targeted business and technology information for the IT channel. Via its print and online properties, the network delivers expert opinion, analysis, news, product reviews, and advice vital to business success. Michael is also president and publisher of ChannelPro: The Insider’s Guide to SMB, the only channel media property dedicated to the needs of channel professionals working in the SMB marketplace. Prior to founding The ChannelPro Network, Michael worked for more than 14 years at IDG, the world’s leading technology media, events, and research company.
Opening Remarks
Aug 19, 2025 12:00pm
Brian Weiss
CEO & Chief AI Officer
ITECH Solutions
Learn More

Brian J. Weiss, based in Atascadero and the Greater San Luis Obispo Area of California, began his tech journey in 1996 during high school. After gaining experience at a local computer store and studying computer and network services with a sound engineering minor, he transitioned from academics to entrepreneurship. In 2005, he founded ITECH Solutions after starting as an independent contractor. Alongside his technical pursuits, Brian worked in radio as a DJ and sound engineer, hosting shows and community events while refining audio production skills at Cuesta College. Over the next decade, he ran his IT firm using Microsoft technologies and custom-built tools. In 2016, during a growth phase in his web development department, Brian entered the MSP channel. He quickly identified security and compliance gaps in widely used tools and contributed to advisory boards to improve them. His focus shifted in 2023 when he decided to move from a PSA to an ERP system, recognizing that fragmented systems with technical debt would limit AI’s effectiveness in IT firms. Now, as an aspiring Microsoft MVP, Brian is building a Dynamics 365 ERP system tailored to IT Service Providers and enterprise IT teams, embedding AI to future-proof operations. Known as “The Tech Stoic,” he promotes clarity and resilience in tech and is launching a podcast to share stoic principles for navigating the industry's challenges.
The Tech Gap That Is Costing Your Clients
Aug 19, 2025 12:55pm

Sponsors

Cancellation

Registration Cancellation

ChannelPro events are free for qualified MSPs and IT channel partners. Our staff reviews all registration information, and if the business details you provide on the form do not meet the required qualifications, your registration will be canceled.

If you need to modify or cancel your registration, please email us at events@channelpronetwork.com.

Additional Info

Registration Terms and Conditions

Our sponsors make ChannelPro Events possible: We are proud to present a showcase of vendor solutions at every event to provide additional learning opportunities and enable channel pros to get one-on-one advice on employing new technologies and services to better serve their clients and their own businesses. Contact information of event registrants is shared with sponsors to allow them to keep you up to date on their solutions.

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About ChannelPro

The ChannelPro Network is a media company providing targeted business and technology information for IT decision makers and channel partners. Via its websites, live events and quarterly special reports, The ChannelPro Network delivers expert opinion, analysis, news, product reviews, and advice for IT decision makers and channel partners. Perspectives from partners, vendors, distributors, and analysts are spotlighted daily.

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